Shop Direct raised £440,000 for Claire House’s new site in Liverpool

Liverpool,UK, 2017-Nov-01 — /EPR Retail News/ — Shop Direct has raised £440,000 in just 12 months to digitally equip Claire House’s new site, which will support hundreds of seriously and terminally ill children in Liverpool and the wider North West.

In September 2016, the 4,700-strong team at Shop Direct voted for Claire House Children’s Hospice as its charitable partner of the year for 2016/17. The charity helps seriously ill children live life to the full by creating wonderful experiences and bringing a sense of normality to family life.

Since then, colleagues across the etail giant’s sites in Liverpool and Manchester have undertaken a variety of fundraising activities including a charity ball for over 1,000 people, mountain climbing, fun days, worldwide marathons, skydiving, cycling and a digital dog show.

Shop Direct has also worked with Claire House to form a new innovation board, which is helping the charity to define what a world class digital hospice is and deliver the plans, which will create a lasting legacy for the North West.

The corporate partnership, which is Claire House’s biggest to date, has helped the charity put in place futureproof digital infrastructure like cabling, Wi-Fi and server technology at its new site located in the West Derby area of Liverpool. In addition, Claire House is modernising paper-based systems so its teams can deliver a more personalised service while caring for children in their own homes, as well as at the site.

The team at Shop Direct is also helping to fund and design an interactive multi-media suite for use by the children and families who visit the centre. It will include cutting-edge technology and innovative sensory treatments.

Alex Baldock, group CEO at Shop Direct, said: “We’re passionate about the North West and helping our local communities, but even we were blown away by the huge, huge difference Claire House makes in the lives of children and their families. It’s a charity that’s close to a lot of our colleagues’ hearts, and we were all delighted to support them.

“Everyone at Shop Direct has got behind Claire House in some style; raising more than we’ve ever raised before in a charity partnership and smashing our original £400,000 target. Our colleagues’ ambition and commitment has been inspirational; from the person who is completing seven marathons to the colleague who got a Claire House tattoo.

“We’re delighted that the money we’ve raised will help to transform the charity’s new site, making a massive difference to children and their families’ for years to come. We can’t wait for the next stage of our partnership, which will see us work together on a cutting-edge multimedia suite.”

David Pastor, Chief Executive at Claire House, commented: “Not only has this been Claire House’s largest corporate partnership, it’s been one of our most successful, with both organisations working closely together on a common goal; to support the children and families we care for.

“We’re so grateful to everyone at Shop Direct who have got behind our cause so wholeheartedly and really helped us kick start our journey to reaching every family that needs us.”

Claire House Children’s Hospice helps seriously and terminally ill children live life to the full by creating wonderful experiences and bringing back a sense of normality to family life. By providing specialist nursing care and emotional support Claire House helps families smile again when life couldn’t get any tougher.

Offering care whenever and wherever it’s needed, the hospice provides various therapies, day care, short breaks, counselling and end of life care. Claire House offers parents some desperately needed time off with the peace of mind that their children are being well looked after. The hospice provides someone to talk to and specialist counselling and family support. Families also get a chance to get to know each other and meet with other people going through similar experiences through days out, experiences and support groups.

Shop Direct is the UK’s second largest pureplay digital retailer, with annual sales of £1.93 billion. Our digital department store brands are,, and We receive an average of more than 1.3 million website visits every day, with 69% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading technology and data capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click and collect service, Collect+, delivers to 6,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.

Shop Direct
Dave Lafferty
07552 283 266

Source: Shopdirect

Sainsbury’s stores in Liverpool trials autism friendly initiative

Sainsbury’s stores in Liverpool trials autism friendly initiative


London, 2017-Mar-06 — /EPR Retail News/ — Three Sainsbury’s stores in Liverpool are trialling an autism friendly initiative, helping Liverpool achieve its goal of being the first autism friendly city in the UK.

  • Adjustments made to meet the needs of children with autism, all day every day
  • Parents can request additional adjustments when they shop
  • Colleagues have received bespoke autism friendly training
  • Trial taking place from three stores in Liverpool area

Colleagues at the three stores taking part in the trial have received training from community enterprise Autism Adventures on the symptoms of autism and what can make a supermarket visit stressful for children with autism, as well as practical tips to help. They have also spent time with a child with autism to learn from them directly.

Sainsbury’s will use the trial to learn from parents of children with autism what would give them the best possible experience. Each store has activity bags available upon request, designed in partnership with a local autism charity. Parents are able to request a number of store modifications when they begin their shopping trip, from turning off the tannoy to opening ‘priority’ checkouts should queuing be particularly difficult for their child. Parents can also request music in the café to be turned off and can use the Assisted Shopping service. The service, available to customers in all stores at any time, provides colleague assistance to those who find shopping difficult – from colleagues pushing a customer’s trolley to packing their bags and taking it to the car.

Natalie Dunn, Sainsbury’s Head of Customer Experience, said: “We want all of our customers to have a great shopping experience in our stores. There are many aspects of a visit to the supermarket which can be stressful for parents of children with autism, so we are trialling ways in which we can make their lives easier. We’ve invested in bespoke training for our colleagues in the area, all of whom are keen to put their learnings into practice and make a positive difference to our customers’ lives. We are excited to hear feedback from parents of children with autism and hope that the learnings from this trial will enable us to make a difference to customers across the UK.”

Julie Simpson, founder of Autism Adventures and mother of a child with autism, said: “It’s hugely encouraging to see Sainsbury’s trialling an autism-friendly approach in its stores, at any time of day. As a parent of a child with autism, it’s fantastic to have the ability to request for modifications to be made as soon as I enter the store, meaning a calmer and hopefully stress-free shopping trip for me and my son. All of the Sainsbury’s colleagues I have met have been so enthusiastic about the trial and it’s great to be able to work together to help parents like me, wherever and whenever they shop.”

In 2014, Sainsbury’s introduced trolleys for older disabled children, which many parents of children with autism find helpful. The retailer is also in the process of moving from fluorescent lighting to energy-efficient LED lighting in its stores, which will be beneficial to children with autism who can be affected by bright, fluorescent lighting. All three stores in the trial have the trolleys designed for disabled children as well as LED lighting.

The trial is taking place at Sainsbury’s Rice Lane, Sainsbury’s Woolton and Sainsbury’s East Prescot Road. Customers are encouraged to feed back their experiences to Sainsbury’s, which will review the results of trial at the end of April.


020 7695 6000

Source: Sainsbury