Starbucks partner Rebecca Turner becomes known around London Starbucks® stores as the artist who creates stunning chalk designs

Chalk it up to having true talent.

LONDON, 2015-6-4 — /EPR Retail News/ — Starbucks partner (employee) Rebecca Turner has become known around London Starbucks® stores as the artist who creates stunning chalk designs.

“I always want to inspire our customers or encourage anybody to see what we do in a little more depth,” said Turner. “If I can help towards this by drawing up some chalk art, then I’m happy.”

Starbucks has used hand-drawn chalk signs to highlight daily coffee and food offerings since the company was founded in 1971. Since then, thousands of baristas around the world have demonstrated their artistic skills to through store signage.

For Turner, producing chalk art for Starbucks is a natural extension of the artwork she began creating as a child.

According to Turner’s parents, she started drawing at a young age.

“My dad was very artistic and my mum is very creative, so I’ve got them to thank,” said Turner. “My family has always encouraged me to do things that make me happy, and drawing has always been one of them.”

Turner grew up in a small seaside town an hour outside of London. She studied fine art and animation at the University of Essex, where she earned a Bachelor of Arts degree in 2009. Turner finds inspiration in sketches and story artists from films. This is reflected in her personal artwork, which is often based on pop culture and movies.

“I’ve always been a huge film fan, mostly independent movies, the kind of films that are a bit edgy and surreal,” she said. “Music plays a big part as well. Generally, I’ll draw as a way to wind down and relax.”

Shortly after graduating from college, Turner became a partner at the Southend High Street Starbucks® store in London.

Then, after Turner’s father passed away, she suddenly stopped drawing for a couple of years. It wasn’t until her Starbucks manager asked her to illustrate the store’s Christmas promotion that she resumed drawing.

“I had to learn to draw again,” said Turner. “But that was it, it set off a little spark and I got my passion back. I have Starbucks to thank for that.”

Turner also had to understand how to work with chalk, which she had not used as a medium in the past.

“Generally, chalk is a little trickier than what I’m used to,” said Turner. “It’s always a challenge, but great fun. I never fully plan before I start drawing a chalk design. I usually research a few key pieces of imagery and go from there.”

In addition to coffee and food signage, Starbucks uses chalk artists and sign painters to illustrate more permanent artwork on store walls. These pieces typically feature coffee botanicals, brewing methods, coffee belt maps and other content that educates about coffee.

“Starbucks is a highly creative company and we find that many of our partners have skills to support this work,” said Lara Behnert, senior creative manager for Starbucks Global Creative Studio. “Those who are inclined to make signage often self-identify and find this work gratifying.”

Turner now shares her talents outside of Starbucks as well. She served as a cup artist at the 2015 London Coffee Festival that took place in April and also creates and sells illustrated prints.

“I’ve been lucky enough to send around my artwork to people who love the pieces enough to buy them,” she said. “It’s amazing.”

Chalk art and cup illustrations courtesy of Rebecca Turner: “I would like to personally thank all of the store partners in my district, primarily the Essex store manager team who continue to support me every step of the way in my career.”

For more information on this news release, contact Starbucks Newsroom.

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Starbucks partner Rebecca Turner becomes known around London Starbucks® stores as the artist who creates stunning chalk designs

Starbucks partner Rebecca Turner becomes known around London Starbucks® stores as the artist who creates stunning chalk designs

Starbucks launches Powermat wireless charging zones in ten central London Starbucks® stores

LONDON, 2015-1-21 — /EPR Retail News/ — Starbucks is launching Powermat wireless charging zones in ten central London Starbucks® stores, the first on the high street to offer this technology. Customers simply collect a ‘Ring’ at the till point, connect it to their phone and place their device on tables and counters that have Powermat wireless charging technology built in – clearly marked with a circular ‘Spot’.

According to research, 92 percent of people in the UK experience varying levels of stress if their smartphone battery runs out of power(1). This wireless charging deployment is part of Starbucks continued commitment to investing in digital innovations that improve its customers’ overall in-store experience. Having introduced free Wi-Fi to all UK customers in 2011, Starbucks now hopes to do for wireless power what it did for wireless data: solve a real problem for customers.

“We have always tried to anticipate our customers’ needs and innovate with technology to provide even more convenience,” said Ian Cranna, vp marketing & category, Starbucks EMEA. “Our partnership with Powermat demonstrates Starbucks response to an increasing need to stay connected whilst on the go. We’re delighted to be the first to launch Powermat wireless charging in ten London stores and look forward to customers being able to charge their phones wirelessly in many more stores soon.”

“We are excited to bring Powermat wireless charging to the UK on the heels of our very successful rollout in the San Francisco market,” said Carlo Chiarello, Chief Solutions Officer, Powermat. “As Powermat continues to deploy wireless charging across the United States and expands beyond US borders, Starbucks customers are among the first to benefit from this new convenience and added value.”

The initial ten installations will be available in the following central London stores by the end of January 2015: Princes Street, Kingsway, Wardour Street, Pentonville Road, Harewood Place, Berkeley Street, Great Portland Street, Moorgate, Fleet Street, and Euston Tower. The ‘Powermat Spots’ are wirelessly connected to the Powermat-Network Cloud, providing real-time health monitoring of each Spot and venue, as well as online feedback from the Cloud to the Spots, allowing for immediate monitoring and attention when needed.

For more information on wireless charging in the UK contact:

ukpressoffice@starbucks.com

Starbucks@3-monkeys.co.uk 

Scott.Eisenstein@Powermat.com

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com and www.news.starbucks.com.

About Duracell Powermat
Duracell Powermat is the joint venture between Procter & Gamble’s Duracell brand and Powermat Technologies. Duracell Powermat provides real-life power solutions for consumers both at-home and on-the-go at select retailers and at www.duracellpowermat.com. As part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Powermat Technologies is a pioneer and leader of the wireless power industry and its technology forms the basis of the open standard set by the PMA – the platform of choice for such global leaders as AT&T, DuPont, Duracell, General Motors and Starbucks. To learn more please visit www.powermat.com.

(1) Telegraph UK technology news

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks launches Powermat wireless charging zones in ten central London Starbucks® stores

Starbucks launches Powermat wireless charging zones in ten central London Starbucks® stores