Milton Keynes, UK, 2014-10-29— /EPR Retail News/ — There are plenty of fancy dress ideas for Halloween, from traditional ghosts and ghouls to popular fictional characters and celebrities. This year, however, it’s all about the superhero and it’s not just kids who are dressing up.
For the past few years superhero costumes proved to be popular for leading digital retailer Argos, but with blockbuster hits likeCaptain America: The Winter SoldierandThe Amazing Spiderman 2having hit the screens this year, being a superhero is top of people’s wish list for Halloween parties.
Going all out at Halloween used to be the preserve of Americans, but since the 2008 recession there seems to be a new appreciation for the fun and escapism that dressing up for Halloween provides.
Halloween is the perfect occasion for grown men to leave their day jobs behind for the evening and fulfill their dreams of saving the world from the forces of evil. The celebration allows for men to embody their favorite childhood superhero and dress and act like their idols for one night only.
Nicholas Small, Gift Buying Manager for Argos, said: “Who wouldn’t want to be a superhero? They have been our most popular Halloween outfits for men for the past four years.
“Our Batman costume lead a few years ago, coinciding with the Dark Knight Trilogy and the Spiderman 2nd Skin Costume was the bestseller last year, being 30 per cent up on other costumes.
“The Iron Man, Captain America and Spiderman Digital
Morphsuits, new to the range this year, are interactive and give you ‘virtual superpowers’ when linked with a free app, perfect for sharing with friends via social media.”
However, fancy dress isn’t the only way that people are channeling their ‘inner superhero’. Leading home enhancement retailer Homebase has nearly sold enough rolls of Marvel wallpaper to wrap a city the size of Nottingham. The comic cover has been the bestselling new wallpaper added this year and Homebase are extending their Marvel range to included wall art, confirming the popularity of the brand.
Louise Mason, Buyer of Wall Coverings for Homebase, said: “Comics and their superhero characters have always been massively popular with the younger generation, and decorating bedrooms with the Marvel wallpaper is the perfect way to surround yourself with your favourites.
“However, we don’t think it’s just kids who are incorporating comic book characters in their homes. The wallpaper is a great way to bring out the big kid inside and add some retro fun to your home.”
There are 65 different fancy dress products available in the adult fancy dress range, from costumes to accessories, available now from www.argos.co.uk and from stores nationwide.
In addition to the Graham & Brown Marvel Action Heroes Wallpaper, the Marvel range at Homebase includes a comic strip wallpaper border and Spiderman wallpaper border. Marvel wall art has been added to the range which is currently available in selected stores and will be available nationwide as of January.
Notes to Editors:
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Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
Homebase is a leading home enhancement retailer selling around 38, 000 products for the home and garden. It has 316 large, out-of-town stores throughout the UK and Republic of Ireland serving around 60 million trabsactions a year, and a growing internet offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it emplyed some 18, 000 people across the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
For all the latest news and images for Argos and Homebase visit www.homeretailgroup.com/news-and-media