KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring

KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring

 

Mölndal, Sweden, 2017-Mar-21 — /EPR Retail News/ — This spring Lovisa Malmberg Gomis – winner of KappAhl’s Sustainable Design Contest 2016 – will bring us new and exciting designs in the form of two multifunctional dresses that can each be used in three different ways.

In the end of April, KappAhl launches the winning entry in KappAhl’s Sustainable Design Contest. Winner Lovisa Malmberg Gomis’ design builds on an idea to create so-called intelligent clothing – that is to say, garments that can be varied and that have multiple areas of use, thereby gaining a longer lifespan. Lovisa has designed two dresses, each with three functions – perfect for both everyday wear and parties.

– By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that, Lovisa explains.

– Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses, says Maria Segergren, KappAhl’s vice president, assortment and design.

Video materials have been produced to show how the smart dresses can be used. See the films HERE, HERE and HERE.

Lovisa’s dresses will be available in select KappAhl stores and online in the end of April 2017.

To borrow products, please contact:
EKPR & Kommunikation, tel. (+46) 08-667 22 06, info@ekpr.com
High-resolution images can be found at www.kappahl.com/press and www.ekprbildbank.com

For more information :
Monika Kostovska
Fashion PR and Sustainability Marketing Manager
KappAhl
tel. +46 704 71 55 56
monika.kostovska@kappahl.com

PRESS CONTACTS:

Corporate and Investor Relations
Charlotte Högberg
Head of Corporate Communications
Phone: +46 70 – 471 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska
Fashion Press Responsible
Phone: +46 70 – 471 55 56
monika.kostovska@kappahl.com

Source: KappAhl

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KappAhl announces Sustainable Design Contest from 23 January to 2 April 2017

KappAhl announces Sustainable Design Contest from 23 January to 2 April 2017

 

Mölndal, Sweden, 2017-Jan-25 — /EPR Retail News/ — This week it is once again time for the KappAhl Sustainable Design Contest, a competition for fashion and textiles students who would like to get involved in developing the sustainable design solutions of the future.

“The competition is part of KappAhl’s work to develop new ways of working that encourage sustainable design and production,” explains Maria Segergren, Vice President of Assortment and Design.

Over 80 per cent of a product’s environmental impact is determined at the drawing board. This makes sustainable design a field with both great potential and plenty of room for experimentation and creative ideas. KappAhl is therefore announcing the KappAhl Sustainable Design Contest, a competition for design students in fashion and textiles in Sweden, Finland, Norway and Poland.

As a result of last year’s competition, winner Lovisa Malmberg Gomis has designed two dresses with KappAhl’s design team on the theme of multifunctionality. The dresses will be available in KappAhl’s stores from week 16 as part of this year’s Celebrate collection.

The jury will consist of fashion journalist Emilia de Poret; Kate Goldsworthy, Senior Research Fellow at Textile Futures Research Centre, University of the Arts, London and part of Mistra Future Fashion; Maria Segergren, KappAhl’s vice president of assortment and design; Karin Verdoes, KappAhl’s designer; Lina Nyqvist, KappAhl’s sustainability manager for assortment; and Eva Kindgren de Boer, sustainability manager for production.

The KappAhl Sustainable Design Contest will run from 23 January to 2 April 2017. The winner will be able to put their idea into practice with KappAhl’s designers, and they will also have the chance to go on a trip to one of KappAhl’s countries of production on the theme of sustainable production or participate in a month-long internship at KappAhl’s head office.

Find out more about KappAhl’s Sustainable Design Contest at www.kappahl.com/designcontest

KappAhl aims to create high-quality, value-for-money fashion, produced with care and respect for people and the environment. Today, 38% of the company’s products are sustainability-labelled, and it aspires to use only sustainably produced cotton by 2020.

KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with nearly 380 stores in Sweden, Norway, Finland and Poland, together with Shop Online. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers.

In 2015/2016, turnover was SEK 4.7 billion, with approx. 4,000 employees in nine countries. KappAhl is listed on Nasdaq Stockholm.

Download file: 170124 Time for the Kappahl Sustainable Design Contest 2017

Contact:
Maria Segergren
Vice President Assortment & Design
Tel: 46 (0)704-71 55 32

Charlotte Högberg
Head of Corporate Communications
Tel. 46 (0)704-71 56 31.
E-mail: charlotte.hogberg@kappahl.com.

Source: KappAhl

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