U.S. Craft Beer Sales Dominate the South American Market


Sao Paulo, Brasil, 2017-Oct-11 — /EPR Retail News/ — Mexico has its tequila, Cuba has rum, Brazilians drink caipirinhas and now America has craft beer.  Though the U.K. holds the most breweries per capita, the U.S. remains the largest producer of craft beer with 5,000+ breweries.  In fact, the craft beer revolution has become so strong and established in Europe and North America that the trend has begun trickling southwards and is dominating sales in places like Argentina, Brazil, Ecuador, and Peru.

“Sales of craft beer in Latin America are growing at between 20% and 40% a year, depending on which country you’re in,” said Daniel Trivelli in a 2016 BBC News article.  President of Copa Cervezas de America, one of the region’s biggest craft beer contests, Trivelli said craft beer sales in Chile grew nearly 25% from the previous year, which represented only 2% of the overall beer market in 2016.

Craft beer is a trend the world over, and South America is jumping on the bandwagon as its culinary scene continues to progress at an astounding rate, its craft brewing scene is getting global recognition through its introduction of America’s most popular and beloved flavors.  Here are a few of the popular craft beers from America you can find on your next visit to Central and South America:

Chub Scotch Ale • Oskar Blues Oskar Blues Brewery • Colorado

Oskar Blues Chub Scotch Ale, which was rated amongst the top 50 beers on Ratebeer comes from a funky little brew pub in Longmont, Colorado.  The dark brown color features a beautiful Beige cream reveals notes of cocoa, coffee, dried and smoked dark fruit.  Its potent alcoholic strength of 8% balances well between its sweet and slightly bitter taste.  From the brewery that began the craft-beer-in-a-can craze, the scotch ale tastes strong with big and deliciously complex flavors.

Even More Jesus • Evil Twin Brewing • New York

A black color and a persistent foam contain an aroma espresso, chocolate, and caramel.  This complex beer produced in limited quantities features an intense flavor of chocolate, coffee, and brown sugar.  Its sweet flavor, high body, and dry coffee aftertaste are recognizable throughout all 12% of its alcohol volume making it worthy of the vote of one of the best breweries in the world.

Independence Pass Ale • Aspen Brewing Company • Aspen, Colorado

Ideal for the adventurous home cook, the Independence Pass Ale is for the friend in the group who doesn’t like IPAs but wants to look like they like IPAs.  This hoppy yet balanced, high altitude rendition of the classic India Pale Ale style won Gold Medals two years in a row at the World Beer Cup, the most prestigious beer competition in the world.  A major catalyst for Aspen Brewing Company, this high-altitude rendition of the classic IPA boasts an all-around fuller flavor and smells of strong caramelized malts when you pour the off-white, hazy and “chunky” amber body into the pint.

Funk-n-Delicious, Belgian-Style Blueberry Sour Ale • Oceanside Ale Works San Diego  

Tastes as sour as blueberry jack hammer to the tongue with a hazy amber color and a thin, white, frothy head. Dedicated to using only the freshest hops and finest barleys, Oceanside Ale Works gifts to the world a series of Belgian style blonde ales spontaneously fermented with wild airborne yeast Blueberry, Peach, and Strawberry.  The Lambic/Belgian sours, aged in Johannesburg Riesling barrels with organic blueberries, gives off a mild sweet aroma and flavor of Belgian sugar, champagne, and grains.  One of the few remaining manual brew houses in the country, this 20-barrel brewery produces a hand-crafted beer with a 6% ABV you are sure to remember.  Whether you’re relaxing in luxury in Peru’s upscale Miraflores district, soaking up the arts in Sao Paulo, or experimenting with flavors in Argentina the craft beer revolution can be found nearby.

About Velour Imports
Velour Imports Limited Liability Company is an export management company which distributes alcoholic beverages through the solicitation of sales of wine, beer, and ciders to a rising number of luxury resorts and hotels around the world. The staff secures purchase orders from approved distributors, importers and agents, in addition to developing brand recognition to help increase those sales. The organization holds federal and state export licenses in compliance with the laws and regulations that the Alcohol and Tobacco Tax and Trade Bureau. The company secures compliance, sales authority, and arranges logistics of product directly from manufacturers.

Announcing easy access to American craft beer, Velour Imports sponsored the BeerFluence #localgoesglobal, social media campaign. Running until November 4th, each week features product reviews from a different blogger, homebrewer, or journalist from Brazil, Panama, the Cayman Islands, or the U.S. For full campaign details, or a list of to participating partners, visit velourimports.online.

VAHAN JEWELER UNVEILS NEW DESIGN WITH FRESH SLEEK LOOK

VAHAN DESIGNER KEEPS FINDING NEW WAYS TO KEEP COLLECTIONFRESH, POLISHED & SLEEK

Vahan’s Greg Der Calousdian is A Master of Design and His Newest Design “Nuvo” is No Exception 

NEW YORK, USA, 2017-Sep-11 — /EPR Retail News/ —  Greg Der Calousdian, VP of Design, has created a new look to join the company’s signature 14k gold floral beaded petal design.  The Nuvo look has clean and minimalistic lines that that will appeal to a more contemporary woman.   According to Greg, Nuvo is:

For the woman who is looking for something polished, smooth, and understated

The new design element is on rings, bracelets and earrings and can be seen in the Buckle, Le Cercle, Cross, Diamond Line, Halo, and Pavé Bangle Collections, with more collections soon to be added.

Despite this new design being a departure from the classic Vahan look, it still makes use of the signature two-tone gold and silver metals.  Nuvo also stays true to its classic look with the use of semi-precious and precious stones including Diamonds, Blue Topaz, London Blue Topaz, Rhodolite, Garnet, Black Onyx, Peridot, Chrome Diopside, and Citrine.

When asked what the reasoning was for the creation of Nuvo, Greg stated “Vahan has had tremendous success with our ornate petal design.  With Nuvo, I felt that it was time to appeal to a wider clientele. Nuvo features a sleeker alternative which is more tailored and contemporary.   It offers a forward-looking style that I think women will love.”

The Nuvo look is available August 2017 and starts at $1,000.  The line is available at various retailers throughout the U.S., Canada, and the Caribbean.  A list of retailers can be found on the Vahan website at www.vahanjewelry.com.

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Media Contact:

Bianca Bahary

Director of Public Relations

M. Patricof Creative Group

212 645-7798 Tel

202 207-5931 Cell

bianca@mpatricof.com

VAHAN JEWELRY LAUNCHES “HOMME” ITS VERY FIRST MEN’S COLLECTION

NEW YORK, USA, 2017-Sep-11 — /EPR Retail News/ — Historically, Vahan Jewelry only designed pieces that were specifically for women. However, the company has now expanded to include “Homme”, it’s very first men’s collection.

When asked why now? Why expand to men’s jewelry? Greg Der Calousdian, VP of Design responded by saying “Many men feel the need to differentiate themselves from the masses, and choose to do that through self-expression. Those of us who are more fashion conscious will often do it with accessories. That’s why I felt it was time to really bring Vahan into the world of Men’s jewelry.”

Vahan Homme is versatile, contemporary, and delivers fashion savoir faire to the male masses. The collection includes rings, pendants, and a unique line of reversible bracelets. These diverse pieces highlight the brands ability to create aesthetically appealing designs.

“Our Homme collection is geared to add a little pop to a man’s style. A small token of panache to pair with a lonely wrist watch or wedding ring. I’ve created brand new designs for men such as the Pyramid collection, as well as put a more masculine twist on existing Vahan styles like the Buckle bracelet and Tiger cuff. Homme is an exciting new line that will attract men who want to make a statement,” explained Calousdian.

The Homme Collection starts at $625 and is available at various retailers throughout the U.S., Canada, and the Caribbean.  A list of retailers can be found on Vahan’s website at www.vahanjewelry.com.

 

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Media Contact    

Bianca Bahary

M. Patricof Creative Group

212 645-7798 Tel

202 207-5931Cell

bianca@mpatricof.com

Creativity, Sustainability, and Innovating Luxury With LVMH and Central Saint Martins Partnership

Creativity, Sustainability, and Innovating Luxury With LVMH and Central Saint Martins Partnership

 

Paris, 2017-May-08 — /EPR Retail News/ — On May 4, 2017 LVMH and Central Saint Martins announced a groundbreaking new partnership to promote creativity and identify cutting-edge solutions to drive  sustainability and innovation in luxury. Under the banner LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity”, this new program is inspired by a shared desire to address the  many challenges facing the luxury industry.

After many years of academic and creative collaboration, LVMH is taking its relationship with Central Saint Martins to a new level in 2017, creating a new program with the renowned art and design school. The partnership will promote creativity, nurture young talents and identify disruptive solutions to address sustainable development and innovation in luxury. “We are very pleased to launch today such an inspiring program on sustainable innovation in luxury, fueled by our numerous and successful past collaborations and creative projects with Central Saint Martins,” said Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies.

The inauguration of the LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity” program on May 4th was marked by a full agenda of events at the London campus focused on students and their careers. Throughout the day students had a chance to learn more about LVMH and meet creative, business and human resources teams from 14 Maisons (Louis Vuitton, Christian Dior Couture, J.W Anderson, Céline, Emilio Pucci, Givenchy, Kenzo, Loewe, Loro Piana, Nicholas Kirkwood, Glenmorangie, Bulgari, Chaumet and Sephora). They discovered career opportunities and presented their portfolios. In addition to interviews for internships or job offers they attended workshops to give them a better understanding of the diverse universes at LVMH and its Maisons.

These meetings were followed by the introduction of Carole Collet, the new CSM LVMH Director of Sustainable Innovation, who will lead the collaboration between LVMH and CSM, developing a curriculum to embed sustainable innovation across disciplines and create ambitious projects with LVMH Maisons.

A round table discussed the vision for the future partnership with panelists including Toni Belloni, LVMH Group Managing Director, Chantal Gaemperle, LVMH EVP Human Resources and Synergies, Anne Smith, Dean of Academic Programs CSM and Carole Collet, the new program director. The panel moderator, Professor Jeremy Till, Head of CSM and Pro Vice-Chancellor UAL, said:  “Launching the new CSM LVMH partnership with an opportunity for students and Maisons to meet, is bound to result in some creative conversations and collisions around sustainable innovation in luxury.”

Four pillars of the LVMH & Central Saint Martins “Sustainability & Innovation in Luxury | Fostering Creativity” program:

– “Sustainability & Innovation” research fund and academic program;
– LVMH Grand Prix Scholarship  (five scholarships for talented students);
– Joint projects between LVMH Maisons and students / graduates;
– Recruitment and campus events.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Dealmoon.com: Multiple U.S. Retailers Reap $2M on Singles’ Day 2016

Singles Day on Dealmoon.com

Singles Day on Dealmoon.com

UNION CITY, Calif., Nov. 15, 2016 – /EPR Retail News/ — Dealmoon.com, the company that introduced Singles’ Day to U.S. retailers after Alibaba declared it an online shopping holiday, has caused it to mushroom into the new American Cyber Monday for luxury brands. On 11/11, Dealmoon.com attracted America’s largest luxury department stores and 250 brands to kick off their holiday selling season; some reaping $2M. With an estimated sales increase of 40% over last year, Dealmoon’s growth topped Alibaba’s reported 6% sales increase (from $14 to $17B) this year, and brands state that 70% of the Dealmoon-referred shoppers on 11/11 were new customers for them.

Dealmoon’s Singles’ Day page can be found at http://1111.dealmoon.com.

“54% of our sales were in the beauty category, 31% apparel, shoes and handbags, 8% electronics and 7% home goods,” said Jennifer Wang, CMO and Co-founder of Dealmoon.com. “In the fashion category, our customers’ most favorite products were Stuart Weitzman boots, Michael Kors MK handbags, a Burberry cashmere scarf, UGG boots, a Canada Goose parka, Prada and Burberry sunglasses, Adidas Stan Smith sneakers, Pandora Jewelry, Chloe bags and one of our all-time bestsellers: Salvatore Ferragamo pumps. In the tech category, our users favored Apple, followed by Dell, Microsoft, Samsung and Lenovo. The most popular brands in the home category began with Samsonite, then Philips, KitchenAid and Panasonic.”

Dealmoon.com attracts the “rising Middle Class” of mostly 25-34-year-old millennial shoppers of Chinese descent who, familiar with the Chinese-born online shopping holiday, have a propensity to spend on 11/11. Year-round, Dealmoon.com is a shopping destination for Chinese-Americans, however on 11/11/16, 61% of Dealmoon.com users were Chinese-Americans, another 29% from mainland China and the rest from those in other parts of the world.

“Our growth this year can best be expressed by saying that multiple retailers made over $2M in sales this Singles’ Day, which doubled sales records in 2015,” added Wang. “In general, we are seeing our customers interested in higher-end products.  Instead of a $49regular hair dryer, they are buying the newest $399 Dyson Supersonic hair dryer.”

Dealmoon.com, the luxury brand aggregator that serves a voracious 6M audience of Chinese shoppers, is now preparing for their Black Friday and Cyber Monday sales.

About: Dealmoon.com is the gateway to 6M Chinese-American e-shoppers.  An aggregator of luxury deals served up specifically to this brand-hungry shopper, Dealmoon attracts 24M monthly visits, has 8.5M social followers and the mobile app has been downloaded over 3M times. With a stunning 516 Alexa rating, Dealmoon.com is one of the world’s leading cross-continental B2C advisory websites with offices throughout the U.S. and China.  Dealmoon’s shopping advisors make product recommendations on exclusives and deals in categories from beauty, apparel, shoes and handbags to electronics, nutrition, baby, home, travel and finance.  Some of the world’s loftiest brands and most revered retailers and e-tailers are offering deals there; in fact, a single posting on Dealmoon has decimated some brands’ entire inventories in a day or two. With its massive leverage, Dealmoon introduced China’s annual Singles’ Day to North American luxury retailers. The rapidly expanding shopping event has been featured in TIME magazine, NASDAQ, The Huffington Post, Luxury Daily and Internet Retailer. Dealmoon.com publishes more than 400 best-of-web deals per day in both English and Chinese. For more information, visit www.Dealmoon.com.

Press Contacts:
Kim Rahilly / Alyson Dutch
Brown + Dutch PR, Inc, 310.210.5968 / 310.456.7151
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