RIMOWA to become the first German Maison of the LVMH Group

RIMOWA to become the first German Maison of the LVMH Group

RIMOWA to become the first German Maison of the LVMH Group

PARIS, 2016-Oct-05 — /EPR Retail News/ — Dieter Morszeck, grandson of the founder of RIMOWA, has chosen to partner with the LVMH Group with a view to preserving the spirit of excellence and the long-term vision that have inspired his family and the company’s employees for over a century.

Under the terms of the agreement, Dieter Morszeck will sell a majority stake to the LVMH Group while continuing to hold equity in the business and maintaining his leadership functions.

RIMOWA will then become the first German Maison of the LVMH Group.

Upon completion of the transaction, Alexandre Arnault will be appointed co-CEO of RIMOWA.

Founded in Cologne in 1898, luggage and leather goods maker RIMOWA has become one of the quintessential houses for innovative, high-quality luggage over the course of the twentieth century. The business has built its reputation designing lightweight and easy to use luggage and RIMOWA suitcases today serve as the industry benchmark for German quality.

Since its creation by Paul Morszeck, innovation has been at the heart of RIMOWA’s strategy. In 1937, his son Richard launched the first aluminium suitcase available on the market. The aluminium structure comprising parallel grooves makes the luggage instantly recognisable and has played its part in building the reputation of RIMOWA among a sophisticated international clientele.  His son Dieter designed the first waterproof metal case in 1976, since which time RIMOWA suitcases have become the travelling companion of choice for the greatest filmmakers, photographers and journalists.

RIMOWA revolutionised the industry when it launched the first polycarbonate suitcase in 2000. A patented system of ball bearings ensures optimum stability. Since 2014, RIMOWA has also been developing its exclusive “Bossa Nova” range which combines lightweight polycarbonate with the elegance of leather. This suitcase is a tribute to the English artist and botanist Margaret Mee who devoted her life to painting and protecting plants from the Amazon. RIMOWA donates a portion of its sales to the Association Saúde e Alegria which supports social projects in the Amazon.

More recently, in partnership with Lufthansa, RIMOWA has launched the RIMOWA Electronic Tag. This innovative feature simplifies baggage check-in by matching, with the use of a smartphone, the boarding card with a Bluetooth electronic tag integrated only within RIMOWA suitcases.

For over 60 years, RIMOWA suitcases have been inspired by the remarkable story of commercial aviation and the fuselage of the first metallic plane, the Junkers F-13. Thanks to the financial support and pioneering spirit of RIMOWA, a seven year project made it possible to reconstruct this legendary aircraft. The inaugural flight took place on September 15, 2016, nearly a century after its first commercial use in 1919. This revival embodies the exceptional heritage of the House.

Dieter Morszeck said: “My grandfather founded RIMOWA more than a century ago and I joined the company 44 years ago. By entrusting this family venture to the LVMH Group, we are guaranteeing a promising future to all RIMOWA employees. Over the past two years I have had the opportunity to establish close ties with the Arnault family, and in particular with Alexandre. Alexandre and I have discussed at length the attractive development prospects available to us and the common values that we share. I am delighted that he is joining RIMOWA and I have full confidence in his ability to accelerate the development of the business by my side.”

Alexandre Arnault said: “RIMOWA is a superb business which I have followed as a loyal customer for many years. RIMOWA has revolutionised the luggage industry for over a century, its suitcases are renowned for their unique performance, quality and design. I am honored to join RIMOWA and to be working alongside Dieter.”

Bernard Arnault said:  “RIMOWA is a brand with a unique heritage. We share with Dieter Morszeck the same passion for innovation and a common desire to offer very high-quality products derived from a European tradition of craftsmanship. What’s more, it brings me great pleasure that RIMOWA will be the first German house to join the LVMH Group. Germany is recognised all over the world for the vitality of its family businesses and for the quality of their products. I am glad that LVMH will now have an opportunity to be part of this thanks to RIMOWA.”

While working on this transaction, Dieter Morszeck has also created the RIMOWA Dieter Morszeck Foundation to which a substantial part of the sale proceeds will be donated. The RIMOWA Dieter Morszeck Foundation aims to support projects in scientific research, public health, education and humanitarian aid both in Germany and internationally.

The transaction, subject to the approval of the competition authorities, relates to 80% of the shares for a value of 640 million euros and is due to complete in January 2017. RIMOWA revenue for 2016 are expected to exceed 400 million euros.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

The Paris city awarded the Jardin d’Acclimatation concession to partnership between LVMH group and Compagnie des Alpes

The Paris city awarded the Jardin d’Acclimatation concession to partnership between LVMH group and Compagnie des Alpes
The Paris city awarded the Jardin d’Acclimatation concession to partnership between LVMH group and Compagnie des Alpes

 

Paris, 2016-Sep-27 — /EPR Retail News/ — The Paris city council awarded on September 26th, by a large majority, the Jardin d’Acclimatation concession to an 8020 partnership between the LVMH group, which has been managing it since 1984, and Compagnie des Alpes, a major player in the field of development and management of theme parks. This new concession has been agreed for a total of 25 years, around a particularly ambitious project.

The project is based on two concepts: the first being absolute respect for the tradition, the image and the identity of the oldest attraction park in France, and one that has been enticing generations of visitors since the second Napoleonic Empire, and the second being an extensive programme to modernize and diversify its activities, to rejuvenate and embellish the landscape and to restore its heritage. This dual objective will bring a new dimension to this unique place in Paris, accelerating a transformation process which is already underway with the establishment of the Fondation Louis Vuitton. Eighteen attractions will be created (9 will be free) and 26 existing attractions will be renovated.

Remaining entirely faithful to the public service mission of the park, the educational workshop programme will be developed, taking into account the role of new technologies, of proposed sporting and cultural events, often with free admission, accessibility to all and including dining facilities, redesigned to appeal to all different tastes and aspirations.

All these developments will remain faithful to the original spirit of the garden. It’s architectural heritage dating from Napoleon III’s era, one of the largest and most complete of its kind in the capital, will be enhanced, while its historic landscaping, created by landscape gardener Barillet-Deschamps will be restored. The garden staff, currently numbering 250, will remain the same or increase, and working conditions will be improved by the creation of a building which will bring together all the offices and workshops, as well as changing rooms, a canteen and common rooms under one roof.

The garden is an important part of the attractiveness of Paris and the region. With a target of 2.5 million visitors a year, it will become an important attraction for both Parisians and tourists. “The ethos of the garden is very much a reflection of LVMH values: innovative but respectful of heritage,” said Bernard Arnault, Chairman and CEO of the LVMH group.

The garden has partnered with the Compagnie des Alpes, a subsidiary of Caisse des Dépôts to improve its offering. “I am delighted that the Compagnie des Alpes will be able to provide its expertise and be associated with this splendid project in which we have a shared ambition” explains Dominique Marcel, CEO of the organisation. Through this partnership LVMH, the world leader in luxury, will be able to rely on the know-how of the foremost French theme park operator.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Les Fontaines Parfumées: LVMH Group inaugurated a site dedicated to perfume creation shared by Louis Vuitton and Christian Dior

Les Fontaines Parfumées: LVMH Group inaugurated a site dedicated to perfume creation shared by Louis Vuitton and Christian Dior
Les Fontaines Parfumées: LVMH Group inaugurated a site dedicated to perfume creation shared by Louis Vuitton and Christian Dior

 

Paris, 2016-Sep-18 — /EPR Retail News/ — On September 15 the LVMH Group inaugurated Les Fontaines Parfumées, a site dedicated to perfume creation shared by Louis Vuitton and Christian Dior. Situated in the heart of Grasse, the cradle of the global perfume industry, this estate will bring the best of French know-how in haute parfumerie to the entire world.

Dedicated entirely to perfume creation, Les Fontaines Parfumées was inaugurated by Bernard Arnault, Chairman and Chief Executive Officer of LVMH, along with Maisons Louis Vuitton and Christian Dior. The two LVMH houses come together for the first time in a unique ecosystem that integrates every aspect of perfume-making savoir-faire, from flowers to flacons. The Master Perfumers of the two houses – François Demachy for Christian Dior and Jacques Cavallier-Belletrud for Louis Vuitton – return to their native region, where both grew up and learned the unique skills of an expert “nose”.

In establishing their creative atelier in Grasse, Louis Vuitton and Christian Dior are helping preserve the local flowers used to make perfume, ensuring exceptional fragrances while carrying on four centuries of Grasse heritage, inspired by both history and innovation. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers, who continually work together at each step in the creation of a perfume.

Nestled in a lush setting in the heart of the town, Les Fontaines Parfumées resonates with the identity of Grasse and its legacy as a hub of leather tanning that became the world’s perfume capital. The 300-hundred-year-old Bastide, which had fallen into disrepair since the 1970s, has been infused with a new life. This restoration has been anchored in authenticity, scrupulously respecting local savoir-faire, while resolutely connecting with 21st century modernity and innovation.

After four years of meticulous heritage research and a year of renovation work by local craftsmen and master artisans, Les Fontaines Parfumées has experienced a stunning renaissance. In addition to a state-of-the-art perfume laboratory and a former mill transformed into an olfactory training center, the Bastide boasts gardens with an unparalleled array of vegetation. There are over 350 different species of plants, including exceptional roses, thousands of tuberoses and 20 different kinds of mint, all potential sources of inspiration for François Demachy and Jacques Cavallier-Belletrud.

Louis Vuitton and Christian Dior have committed to long-term support for Grasse flower growers thanks to exclusive partnership agreements. Les Fontaines Parfumées will also be dedicated to passing on time-honored skills as the Master Perfumers welcome apprentices and train them.

“The inauguration of Les Fontaines Parfumées reflects our commitment to perpetuating our unique savoir-faire. By establishing this new maison dedicated to perfume in Grasse, LVMH is once again helping preserve and transmit exceptional skills, enabling them to resonate from their native regions,” said Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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LVMH group’s 2015 Annual Report illustrated by the year’s most iconic photographs

PARIS, 2016-May-26 — /EPR Retail News/ — You can relive the high points of 2015 for the LVMH group and its Maisons with the digital edition of the Annual Report.

 

The LVMH group is giving you a motion control camera’s eye view to explore its 2015 Annual Report, illustrated by the year’s most iconic photographs.

This novel, resolutely digital approach also offers access to enriched interactive content, providing a unique window into the Annual Report.

To get the best experience, we recommend that you view it in full-screen mode.

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LVMH group's 2015 Annual Report illustrated by the year’s most iconic photographs

LVMH group’s 2015 Annual Report illustrated by the year’s most iconic photographs

LVMH Group’s “Les Journées Particulières” third edition had more than 145,000 visitors

PARIS, 2016-May-24 — /EPR Retail News/ — The third edition of the LVMH Group’s “Les Journées Particulières” enjoyed an unprecedented number of guests when more than 145,000 visitors attended the unveiling of the savoir-faire and heritage of the group’s Maisons. The event permitted even greater numbers of the public than three years ago to go behind the scenes at the LVMH Maisons’ couture, leather goods, jewellery, watchmaking, perfume and wines & spirits venues, situated not only in Paris, Champagne, Bordeaux and Cognac but also in Italy, Switzerland, Spain, Poland and the United Kingdom.

In the 53 exceptional venues opened over three days especially for this occasion, the artisans of the LVMH Group Maisons were proud to show their savoir-faire to the public and to share their passion for their craft. Visitors were invited to appreciate the talent, passion and culture of excellence which motivates these women and men and to experience the vitality of these great artisanal traditions which enhance the global reputation of France and other European countries. The visits were enriched by masterclasses, workshops and animated activities over the three days. Some particularly special events were also brought by the public themselves, amongst them were a young man asking his girlfriend to marry him at Dom Pérignon’s Abbey d’ Hautvillers, and on a nostalgic visit to the Dior Atelier, a Dior couturier rediscovering  a dress  that she had made in 1956.

As part of the new collaboration between the LVMH Group and Facebook/Instagram, 12 talented young photographers covered the event with their images accumulating over 110,000 likes. At the same time, three live videos were filmed at Louis Vuitton, Krug and Nicholas Kirkwood and were watched by 25,000 people, Facebook also recorded a total of 30,000 interactions over the three days. Finally, the event’s official hashtag, #JPLVMH, has been seen by 25 million people.

Antoine Arnault, CEO of Berluti, said about the initiative: “Les Journées Particulières were once again an opportunity for the group to highlight the richness and diversity of creativity, craftsmanship and savoir-faire at its Maisons. They enabled us to demonstrate to the public both the beauty of these crafts and how essential they are for the world of tomorrow. I would like to warmly thank our artisans for having shared their passion with all of our visitors.”

 

Participants in the event were:

 

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LVMH Group’s “Les Journées Particulières” third edition had more than 145,000 visitors

© LVMH

Les Journées Particulières is back from May 20-22 at LVMH Houses

PARIS, 2016-May-12 — /EPR Retail News/ — Les Journées Particulières is back from May 20-22 for three days of backstage discoveries at LVMH Houses. This third edition has a strong digital dimension with an exciting Instagram campaign to let a broad audience experience the event online.

Inspired by the values of sharing and transmission, the digital presence will enable a broad audience to be part of the unique experience offered during Les Journées Particulières via social networks.  A mix of inspiring creativity and discovery, the Instagram photo sharing platform is a perfect medium to cascade key moments during these three days of visits into the heart of secret places.

The LVMH Group is turning over the reins of its Instagram account during the event to ten emerging talents from the international photography scene, selected for the originality and quality of their work. Covering five countries – France, the UK, Spain, Italy and Switzerland – the young artists will capture highlights of Les Journées Particulières and post them in real time on Instagram.

The evening before the event kicks off, two of them will visit five Paris sites to share “a backstage peak backstage” as LVMH Houses get ready to open their doors to the public.

Over the ensuing three days, photos and videos shot by the photographers will bring the excitement of the event to Instagram, joined by a virtual social wall on the Journées Particulières website and reprised in the lobby of LVMH headquarters in Paris.

In addition, Les Journées Particulières will reach an even broader audience through a Facebook Canvas featuring creative content for a retrospective of these three very special days, extending the experience.

Rendezvous from Thursday, May 19 on instagram.com/lvmh and from Friday, May 20 at our Houses. Most of the 53 sites will welcome visitors without reservations, subject to available capacity. Follow this link for the complete program: https://www.lvmh.fr/lesjourneesparticulieres/.

SOURCE: LVMH

 

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© LVMH

© LVMH

LVMH Group raises awareness among staff of its commitment to employing and retaining people with disabilities

PARIS, 2015-12-7 — /EPR Retail News/ — To mark International Day of Persons with Disabilities (IDPD), the LVMH Group is raising awareness among staff of its commitment to employing and retaining people with disabilities, which earned it the Trophée de la Diversité award in 2015.

Human Resources Directors and CSR officers from LVMH companies have been invited to a meeting at LVMH headquarters on December 3rd to mark International Day of Persons with Disabilities. Eight videos were screened during the event, each spotlighting a best practice at a different House. The diversity of sectors (Louis Vuitton, Sephora, Veuve Clicquot, Loewe, Parfums Christian Dior, Donna Karan and LVMH Watches & Jewelry), geographies (UK, China, Japan, Russia, etc.) and initiatives underlines scope and depth of the disabilities policy across the Group.

The day culminated with the presentation of the Trophée de la Diversité award to Christian Sanchez, LVMH Director of Industrial Relations & Social Development, by Anne Saüt, Managing Director and founder of Diversity Conseil. Created ten years ago by the HR consulting firm, the Diversity Award recognizes significant or exemplary initiatives by businesses to promote diversity. The jury comprises prominent experts in the field.

After previously winning the award in 2011 and 2013, LVMH was again recognized in 2015 in the training category for the Group’s EXCELLhanCE program, which offers training for sales roles in the luxury industry for people with disabilities. Developed in partnership with AGEFIPH, an association that manages funding to bring people with disabilities into the workforce, the initiative has already benefited 25 people who work at ten different LVMH Houses.

SOURCE: LVMH

 

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LVMH Group raises awareness among staff of its commitment to employing and retaining people with disabilities

© Gwenn Dubourthoumieu