Entenmann’s® Bakery to debut new float in Macy’s Thanksgiving Day Parade®

This November, the iconic Entenmann’s brand will debut a new float in the 91st Annual Macy’s Thanksgiving Day Parade. (Photo: Business Wire)

The renowned baked goods brand celebrates in the city it was founded and invites fans all over the country to partake in the fun through a special sweepstakes

NEW YORK & ISLANDIA, N.Y., 2017-Sep-12 — /EPR Retail News/ — This Thanksgiving a confectionery of delights will enthrall millions of spectators when Entenmann’s® Bakery debuts a new float in the iconic Macy’s Thanksgiving Day Parade®. The beloved brand will join the historic lineup of the world-famous holiday spectacle for the first time ever, bringing a taste of sweet celebration to more than 3.5 million spectators lining the route in New York City and to more than 50 million viewers nationwide.

Founded in Brooklyn in 1898, the hometown collaboration with Macy’s (NYSE:M) will see Entenmann’s signature brand of delicious treats take center stage on a float showcasing the fun and enjoyment of baking and sharing in tasty confections with family and friends. Designed to mirror a colorful bakery, the new float will evoke the fun spirit of the brand, complete with bursting confetti, rotating donuts, and displays of mouthwatering desserts.

“The entire Macy’s Parade team is thrilled to welcome Entenmann’s to the float line-up this year with a fantastically colorful treat for millions of spectators this Thanksgiving,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “There are few opportunities where the Parade can partner with an organization that has existed longer than our own 90-year storied history. We are so pleased to combine our homegrown brands and build upon our shared traditions of creating warm family moments that have been enjoyed by countless generations.”

“As a brand that has grown to be a household favorite for almost 120 years, we are proud to celebrate in the city where it all began at an event that shares our commitment to tradition and family fun – the Macy’s Thanksgiving DayParade,” said Lorraine Hale, Senior Director of Marketing for Entenmann’s Bakery, part of Bimbo Bakeries USA. “To celebrate our debut in the Parade, we have launched a Macy’s Thanksgiving Day Parade Sweepstakes so that our fans all over the nation can enter for a chance to win a trip to New York City for next year’s spectacle.”

Open for entries now, consumers can enter into the Macy’s Thanksgiving Day Parade Sweepstakes via Entenmann’s Facebook page. On November 25, two lucky winners will be selected to win a trip to New York City for the 2018 Macy’s Thanksgiving Day Parade. Each grand prize winner will enjoy three days and four nights in the city, a set of four Grandstand Tickets to the Parade, and a year’s supply of Entenmann’s® Donuts and Little Bites® Muffins. More information about the sweepstakes is available at www.EntenmannsMacysThanksgivingDayParadeSweeps.com.

The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – Noon; in all time zones.

About Entenmann’s® Bakery
Entenmann’s history dates back over 119 years to 1898 when William Entenmann opened his first bakery in Brooklyn, New York. By the 1960s the company was selling delicious donuts throughout the New York metropolitan area; by the 1970s it began selling nationwide. Today, Entenmann’s markets over 100 different baked goods in the U.S., producing 780 million donuts a year – one of which is the #1-best-selling classic Entenmann’s Rich Frosted Donut introduced in 1973.

About Bimbo® Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann’s®, Freihofer’s®, Heiner’s™, Marinela®, Mrs Baird’s®, Nature’s Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas’®, and Tia Rosa®. BBU is owned by Mexico’s Grupo Bimbo, S.A.B. de C.V., the world’s largest baking company with operations in 22 countries.

About the Macy’s Thanksgiving Day Parade:
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Source: Macy’s

Macy’s Media Relations
Orlando Veras, 646-429-7450
Kim Riccardi, 973-588-2257

The 89th Annual Macy’s Thanksgiving Day Parade® returns to march down the streets of New York City on Thursday, Nov. 26

The 89th Annual Macy’s Thanksgiving Day Parade® Ushers in the Season with the Nation’s Favorite Holiday Event, Featuring Giant Character Helium Balloons, Signature Floats, the Nation’s Finest Marching Bands, Enchanting Performance Groups, Celebrity Appearances and the One-and-Only Santa Claus

NEW YORK, 2015-11-6 — /EPR Retail News/ — America’s favorite holiday tradition will once again kick off the season of joy, as the 89th Annual Macy’s Thanksgiving Day Parade® returns to march down the streets of New York City on Thursday, Nov. 26. As millions celebrate the holiday with family and friends, more than 8,000 participants, including clowns, balloon handlers and marching bands, will travel through Manhattan to the sound of the iconic catchphrase Let’s Have a Parade™. With more than 3.5 million spectators and more than 50 million television viewers nationwide, the Macy’s Thanksgiving Day Parade is the nation’s most celebrated and anticipated holiday treat.

“The 89th edition of Macy’s famed holiday procession promises to deliver an unrivaled spectacle of magic for millions of spectators lining the streets of New York City and millions more watching it unfold in homes across the nation,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “From our signature giant character balloons to our floats of wonder, not to mention the nation’s best marching bands, whimsical clowns, celebrities and the big man himself – Santa Claus; the 89th Annual Macy’s Thanksgiving Day Parade will continue to delight audiences of all ages, as together we celebrate the start of the holiday season.”

Since its origin in 1924, the Macy’s Parade has marked the official start of the holiday season, introducing a cherished march of magic that has dazzled generations of fans. For the 89th edition, the famed spectacle’s line-up will feature 17 giant character balloons; 24 novelty/ornament balloons, balloonicles and trycaloons; 27 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching bands; a host of celebrity performers; and of course, the one-and-only Santa Claus.


The procession will feature a star-studded cast who will celebrate the holiday with America, providing the nation with first-class performances along the way. Joining the festivities this year are Pat Benatar and Neil Giraldo, Mariah Carey, Dove Cameron and Sofia Carson, Cirque du Soleil®, Daughtry, Andra Day, Andy Grammer, Sandra Lee,Shawn Mendes, MercyMe, Mipso, Miss America 2016 Betty Cantrell, Jennifer Nettles, NHL legends Mark and Marty Howe, Jake Owen, Panic! At the Disco, Plain White T’s, Rachel Platten, Prince Royce, Questlove with the cast & Muppets of Sesame Street®, the cast of Broadway’s School of Rock, Trey Songz, Jordin Sparks, Chica and the gang from Sprout and Train.

In addition to the performing talent, leading the Parade will be a special invited guest. Each Thanksgiving morning, Ms. Kule leads the line of march through the streets of Manhattan as a representative of the more than 4,000 Macy’s employee volunteers who have given up their holiday to bring the nation an unmatched spectacle. Ms. Kule, dressed this year by Tony Award®-winning designer William Ivey Long, will be joined at the head of the Parade by Roseann Levy, a longtime Macy’s employee celebrating the 60th year of volunteering her time to put together this magical event for the City of New York and the nation.


The Parade’s signature giant character balloons have showcased the world’s most beloved cultural characters since the late 1920’s. Evolving from a simple paper sketch to giant wonders on Thanksgiving morning, the balloons are transformed by Macy’s “Balloonatics” into high flying art.

This year, four new giant characters will take center stage including Angry Birds’ Red by Rovio Entertainment; the pre-historic and legendary DINO™ by Sinclair Oil; Ice Age’s Scrat and his Acorn by Twentieth Century Fox; andRonald McDonald® debuting in his fourth whimsical giant balloon.

Returning characters include Adventure Time with Finn & Jake, Diary of A Wimpy Kid®, The Elf on the Shelf®, Hello Kitty®, How to Train Your Dragon’s Toothless, PADDINGTON™, Pikachu™, Pillsbury™ Doughboy™, Skylanders®Eruptor, Snoopy & Woodstock, SpongeBob SquarePants, the Red Mighty Morphin Power Ranger and Thomas the Tank Engine®. Returning balloonicles (a Macy’s Parade hybrid of cold-air balloon and vehicle) include the famed-spokesduck The Aflac Duck and the supercool KOOL-AID Man.


Macy’s floating wonders create a collection of magic and imaginative delights that dazzle and transport spectators. These stages are created by Macy’s Parade Studio’s team of designers, carpenters, painters, animators, metal fabricators and electricians, who work all year to bring the idea on a sketch pad to towering reality. Macy’s Parade floats are often three stories tall and several lanes of traffic wide, but must collapse to no more than 12 ½-feet tall and 8-feet wide in order to safely travel from the New Jersey studio to the Manhattan starting line via the Lincoln Tunnel.

This year’s six new floats include Big City Cheer! by Spirit of America Productions, The Colonel’s Road Trip to NYCby Kentucky Fried Chicken, The Cranberry Cooperative by Ocean Spray®, Discover Adventure! by Build-A-Bear,Heartwarming Holiday Countdown by Hallmark Channel and celebrating the 50th anniversary of “A Charlie Brown Christmas,” Snoopy’s Doghouse by Peanuts Worldwide.

The returning float roster includes 1-2-3 Sesame Street; Big Apple (NY Daily News); At the Ball Game (Cracker Jack®); Dreamseeker (Cirque du Soleil®); Enchanting World of Lindt Chocolate; Frozen Fall Fun (Discover®); Free to Play (Sprout®); Girl-Powered Spinning Machine (GoldieBlox®); It’s All Rock & Roll (Gibson Brands®); Mount Rushmore’s American Pride (South Dakota Department of Tourism); On The Roll Again (Homewood Suites by Hilton®); Santa’s Sleigh; Santaland Express; Stirrin’ Up Sweet Sensations (Domino® Sugar); Stone Forest ofKunming, China (Sino-American Friendship Association); Teenage Mutant Ninja Turtles (Nickelodeon); Tom Turkey;Treasure Hunt (Pirate’s Booty®); Winter Wonderland In Central Park (Delta Air Lines); and A World at Sea (Royal Caribbean International®).

Completing the lineup will be a vintage 1924 Ford Model T Fire Truck, along with the FDNY Pipes & Drums in celebration of their 150th anniversary. In addition, the Casa Fresca Café float by Avocados From Mexico will entice and delight spectators with a tasty and fun fiesta.


Marching bands are a central piece of the Thanksgiving delights, bringing national excitement and hometown pride to the streets of the Big Apple, not to mention the musical beat to the holiday revelry.

Twelve performance ensembles will take up the call of the baton and march down the streets of Manhattan, creating a wave of thunderous applause. Joining the fun are Gulf Coast High School (Naples, FL), Lewis Cass High School(Walton, IN), Munford High School (Munford, TN), Nogales High School (La Puente, CA), North Hardin High School(Radcliff, KY), Stephen F. Austin State University (Nacogdoches, TX), University of Illinois at Urbana-Champaign(Champaign, IL), University of Virginia (Charlottesville, VA), Walled Lake Central High School (Walled Lake, MI),West Chester University of Pennsylvania (West Chester, PA) and the NYPD Marching Band (New York, NY).

Celebrating its 10th anniversary, the Macy’s Great American Marching Band will welcome back a selection of alumni band members, in addition to a new class of more than 250 elite high school marching band students from across the country.

Specialty Parade entertainment always promises a unique, exciting, and sometimes humorous look at the nation’s finest performance groups. This year, special groups include the 610 Stompers (New Orleans, LA), Brooklyn Jumbies (Brooklyn, NY), J.U.M.P. jump rope team (Strongsville, OH) and the Kruti Dance Academy (Duluth, GA). Completing the performance groups are the Spirit of America Cheer and the Spirit of America Dance Stars, which both feature 550 of the nation’s best cheerleaders and most thrilling dancers.


The nation’s biggest and most anticipated Thanksgiving celebration, the Macy’s Thanksgiving Day Parade is broadcast nationally on NBC, with millions of families nationwide tuning in to watch the excitement unfold. This year, the TODAY Show’s Matt Lauer, Savannah Guthrie and Al Roker will host the three-hour broadcast from 9 a.m. – noon (in all time zones). Joining the Parade, as a signature element kicking off the holiday season will be the world-famous Radio City Rockettes®. The national broadcast would not be complete without showcasing the best theatrical productions. Set for a 34th Street performance will be Fiddler on the Roof, Finding Neverland, The King & I, On Your Feet! and Something Rotten! In addition, spectators will get a sneak preview performance from NBC’s The Wiz Live!


For an insider’s look at the holiday procession, fans nationwide should check macys.com/parade for regular updates including behind-the-scenes previews, animated videos and other exclusive content. Fans can also download the free 89th Annual Macy’s Thanksgiving Day Parade app to interact with the holiday tradition, learn more about the elements and share content with friends. The one-stop mobile destination for everything about the Macy’s Parade will be available from the iTunes® App Store or from Google Play.

The 89th Annual Macy’s Thanksgiving Day Parade will begin at 9 a.m. from 77th Street and Central Park West. The procession will march to Columbus Circle, turn onto Central Park South and march down 6th Avenue/Avenue of theAmericas to 34th Street. At 34th Street, the Parade will make its final turn west and end at 7th Avenue in front of Macy’s Herald Square. A Holiday Treat for Children Everywhere has been the guiding motto of this annual tradition for more than eight decades, and is one which continues to this day.

For more information on the Macy’s Thanksgiving Day Parade, please visit www.macys.com/parade or call the Parade hotline at 212-494-4495. Follow @macys and join the conversation at #MacysParade on various social networks.

The Manhattan NYC, an Affinia Hotel is the official hotel partner of Macy’s Thanksgiving Day Parade.
Delta Air Lines, New York’s most global airline is proud to be the official airline of Macy’s Parade.
RAM Trucks is the official truck of the Macy’s Parade.
Timberland is the official outerwear provider.
Remo is the official drumhead provider.


Source: Macy’s

Orlando Veras, 646-429-7450
Christine Olver, 646-429-5713
Holly Thomas, 646-429-5250