Spain, 2017-Aug-23 — /EPR Retail News/ — For the fifth consecutive year, Carrefour Spain is the main sponsor of “La Vuelta”, the Spanish leg of cycling’s Grand Tour series, and will be flying the race colours from 19 August to 10 September 2017. Once again, the Group is demonstrating its commitment to sport, this time by backing one of Spain’s leading sporting events. The 21-stage race set off from Nîmes in France and the riders and tour caravan will cover a total of 3,297 kilometers.
Being the main sponsor of the Vuelta a España represents an excellent opportunity for Carrefour to showcase some core values of its business model: convenience, local adaptability adaptation, partnerships with suppliers and savouring relationships.
Over 5,400 Carrefour staff members are involved in the race, providing a wide range of activities for spectators whilst promoting the products of more than 130 regional suppliers. The Group also plans to manage no less than 52,500 samplings of local products and will hand out a total of 42,000 breakfasts throughout the tour, together with 9,000 kilograms of fruit and 35,000 servings of typical Spanish dishes. A food truck will also accompany each of the 21 stages of the Tour, promoting healthy local recipes developed by Fabián León, a MasterChef® finalist. The values of sharing and solidarity are in the spotlight with “La Vuelta solidaria”. For each kilometer pedalled on the Carrefour stand or for any interaction on Twitter, Carrefour will donate €1 to the Spanish Red Cross to help children at risk.
Find more information on Carrefour’s supplier partners and discover videos online: #carrefourconlavuelta
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Source: Carrefour Group