I&K International Limited Announce Two New Hires At Hairtrade

I&K International Limited have announced that Hairtrade, the Gateshead-based online hair and beauty retailer, has created two new roles as part of the expansion of its Marketing, Business Development and PR department. The expansion came as a result of Hairtrade’s continued strong growth in the market.

Mark McDonagh, who joins the company as Communications and Business Development Manager, previously held the position Business Communications Executive at Pearsons and, most recently, worked as e-Media Manager for Home Group.

Laura Bainbridge, the second new employee, joins the company as PR and Social Media Executive. Bainbridge has previously worked as a Marketing Executive in the hospitality industry and also worked as a Marketing and Design Executive at top PR, marketing and design agency within the North East.

Since its beginnings in 2005, Hairtrade has grown and transitioned from selling only hair extensions to being a leading hair care and beauty retailer that offers a far wider range of products. Though hair extensions are still one of its best sellers, Hairtrade has expanded its stock to include hair straighteners, make up and other beauty products. The decision to hire new employees came as a direct result of this growth.

Keven Kou, Managing Director at I&K International Limited commented on the company’s recent expansion, saying: “Hairtrade has recently won the Fasted Growing Small Business Award at the Ward Hadaway Fastest 50 Awards, which is a fantastic achievement for us. Due to the success of Hairtrade, we have realised the need to expand our team to continue with this growth.”

He continued: “Both Mark and Laura join us from communications roles, which is an ideal fit to take Hairtrade to the next level.”

Speaking of his new role at Hairtrade, the new Communications and Business Development Manager, Mark McDonagh, said: “I think it’s a really exciting time to be joining an expanding organisation, especially when a lot of organisations are looking to reduce their staff level. Both mine and Laura’s roles have been created to help expand the business and our product range further.”

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I&K International Limited Announces Free Aerosil Watch Offer At Hairtrade.com

I&K International Limited has announced that Hairtrade.com, a leading online hair care and hair extensions supplier, will give customers a free Aerosil watch if they spend a particular amount on beauty and hair care products. The offer is being used as a way of rewarding Hairtrade.com customers for their loyalty to the company.

The Aerosil watches are available in 10 different colours and clients who qualify for the offer can choose whichever colour they like. There are an unlimited number of watches, so Hairtrade.com has advised its customers to get shopping before the offer runs out.

This offer comes at a time when bright-coloured silicone watches are particularly popular within the jewellery/accessories market. The Aerosil watches are modern timepieces modelled after the silicone band bracelets trend of recent years. The watch giveaway was conceived by Hairtrade.com with an understanding that beauty and fashion are inherently linked and with an expectation that the watches will appeal to its customer base.

The Aerosil watch giveaway is part of Hairtrade.com’s continuing commitment to become one of the largest hair care suppliers industry-wide. Though Hairtrade.com started in 2005 solely as a hair extensions supplier, selling synthetic hair extensions, wigs and hair pieces, it has since expanded into other areas of the industry. Customers can now purchase a range of other hair care products as well as other beauty products, such as make up and self-tanning kits.

Keven Kou, Managing Director of I&K International Limited, commented on Hairtrade.com’s role the hair extension industry, saying: “The hair extensions are becoming an essential fashion accessory. The hair and beauty market is blooming in the world; we would like to grasp this opportunity to continually offer outstanding product quality and professional service, aiming to become the biggest supplier in the whole industry.”

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Topshop Reveals the Looks of Autumn Winter 2011

Topshop has launched four new looks for Autumn Winter 2011 with its New Mod, Prim and Polished, Glam Underground and Bavaria collections.

New Mod is an updated and feminine take on the rebellious dressing of the teddyboys of the 1960s. Modern twists elevate sleek tailoring and clean shapes; slim cigarette trousers in a sapphire jacquard come in the season’s essential ankle-skimming length and a simple t-shirt shape comes in panels of monochrome silk. Be prepared for the unexpected as hybrid garments become key; a royal blue wool crombie has soft black leather sleeves whilst the classic sweatshirt is luxurious with faux fur sleeves. Prints are bold with polka dots and window pane checks splashed across chiffons and silks, whilst colour blocking features in ‘Dad’ sweaters with the occasional punky motif. A much more hourglass silhouette takes over from that of the boyish with semi bodycon dresses celebrating the waist and skirts predominantly in pencil or mid-calf length.

Mixing elements of the laid-back 60s with a neater finish from the 40s post-war Britain, Prim and Polished is an eclectic dressing-up box of girly vintage-inspired pieces. Dresses are ladylike in pretty florals and ditsy prints, appearing in a classic tea dress or drop-waist shift shape and look newest in mid-calf length. Again, skirts are longer in length, sometimes pleated or with side slits and look prim when worn with feminine peter pan blouses buttoned to the neck. Pretty detailing such as petal cutouts around the neckline, lace inserts and contrasting panelling create interest whilst elegant beading on dainty pouch handbags finish off the look. Colour is important; tapered trousers come in jade or tangerine and bright prints appear throughout, whilst the overall silhouette is soft and feminine.

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Topshop Announces Instore Summer Campaign

Topshop has announced it will be holding a number of summer-holiday-themed instore promotions in June. The promotions will take place in the Oxford Circus, Manchester Armdale, Dublin Stephen’s Green and Liverpool stores.

The activities will include a ‘Create Your Own Postcard’ pop-up and a frozen yoghurt stand from Frae in selected stores. Dazed Digital will be also be hosting ‘Fashion Photography in the Digital Age’ workshops.

Visitors to the four stores during the promotional period* will be able to create their own ‘Wish You Were At Topshop’ postcard. Following a complimentary styling session and make-up touch-up, a photo will be taken with an iPad 2 against a summer-holiday-themed backdrop, with the option to choose one of several Instagram** filters to change the look and feel of the image.

Once the perfect image has been captured on camera, customers can then upload their image straight onto their Facebook page and Topshop’s own gallery, allowing them to share the photo with friends. There will also be the option to print out the postcard to keep. Plus, customers will be able to ‘LIKE’ Topshop on Facebook, where they’ll then have the opportunity to enter a competition to win a £1000/$1000 summer spree.

Customers will be able to grab a snack from organic frozen yoghurt brand Frae, who will be popping up for a limited period in each of the four stores.

For the true fashion photography fan, Dazed Digital will be hosting four workshops on ‘Fashion Photography in the Digital Age’ in stores. Each workshop will focus on how fashion photography has evolved from a professional art form to the democratisation of social photo sharing and image manipulation, and the effect this has had on fashion shoots and brand campaigns.

Topshop is proud to be the first in the industry to work with Instagram, giving customers a fun instore experience and a postcard they can keep forever.

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Debenhams Launches Beauty Club iPhone App

Debenhams has expanded its mobile offerings with the launch of the Beauty Club iPhone app following high demand from customers.

The free-to-download, fully transactional app, complete with expert advice, incentives and tips, follows on from the success of the Debenhams iPhone app, which has seen over 400,000 downloads and sales of over £1 million since its launch.

A first for the UK high street and beauty brands alike, the Debenhams Beauty Club app allows reward card members to shop for perfume, make up, skincare and bath and body products on the app, with free UK delivery automatically applied to every order.

Simon Forster, online trading director for Debenhams said: “From long-lasting lipsticks to summer fragrances to face creams, our shoppers can now get their much-loved beauty products at just one finger touch. The app is about allowing to customers to shop with Debenhams whenever they want and from wherever they are.”

The app also works as a pocket personal beauty consultant with a Skincare Consultation section offering tailored beauty advice and a Fragrance Finder to help select the right perfume according to the user’s personality and lifestyle.

The latest beauty videos from Debenhams TV can also be viewed including make up tips with the option to purchase the products demonstrated straight from the video.

There is also the ‘Paint your Nails’ option which allows the user to choose their skin colour and virtually try nail colours from the vast Debenhams range to find the perfect shade.

The popular and innovative ‘Barcode Scanner’ enables shoppers to receive instant customer reviews on products before they make a purchase either in store or via the app.

Members can also use the app as a virtual Beauty Club card, keeping tabs on their points and redeeming through the app. They will also be at the forefront of beauty news such as the release of the next cult limited edition product; be it Chanel’s new nail polish or the next revolutionary body sculpting creams from Mama Mio.

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Debenhams Reveals Mums Trying To Outdo Each Other At The School Gate

Debenhams has revealed that a new breed of fashion conscious mums in Ireland is fast turning the school run into a catwalk competition as they vie to outdo each other at the school gates.

Usually obsessing about how well the apple of their eye is performing at school, many mums are now turning their attention to themselves to ensure that they get top marks in the fashion class.

The trend was revealed when Debenhams research team asked Irish female customers what they wore on the school run.

Over 60% of women admitted to feeling pressurised to compete in the fashion stakes thanks to ever increasing numbers of yummy mummies in the press.

Staggeringly, some women (37%) were managing to get their children dressed and ‘doll themselves up to the nines’ before dropping the kids off and returning home to change into more child friendly outfits.

To compete in the style stakes 52% of women admitted to taking tips from celebrity super mums like Elle Macpherson and Claudia Schiffer – using them as a benchmark of how it should be done.

“We were staggered with the findings,” said Debenhams, Karen Nason. “It seems for many being a model mum isn’t just about debating whether nurture or nature is the best approach to childrearing. Now modern mothers, it seems, have the added pressure about what women’s clothes you wear at the school gate as well. ”

The majority of women (79%) said they wouldn’t be seen dead in their track suits on the school run, 88% said they would never turn up without make up on and 57% agreed that runners or Uggs are not appropriate footwear.

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Topshop Announces New Make-up Collection for Spring and Summer

Topshop has announced the launch of its new make-up collection for SS11. Sandstorm is a capsule trend collection which will capture warm tones and neon colours.

With a palette of sorbet tones and sultry hues, Sandstorm contrasts metallic finishes with sun-bleached neons to create a versatile collection. Sandstorm captures a form of self-expression that embodies the spirit of Festival dressing. The capsule collection is a crossover of versatile products and formulas that blend and build from dusk until dawn.

Matte rose-flushed packaging with metallic flecks references sunbeams that gleam over compacts, palettes and lipstick casings. The hand-drawn sketches on the outer casing depict a desert-scape, mirroring the make-up encased within.

Lizzie Dawson, senior designer at Topshop said “Heavily influenced by the colourful and spiritual Burning Man festival based in the Nevada desert, I was very much inspired by the eclectic mix of sun-bleached neons and tarnished, dusty metallics that create the landscape of the festival. I wanted this to translate into a unique and experimental mini spin-off trend range for the make-up collection, one that embodied the essence of SS11. The end result is a collection of one-off formulas in contrasting colours and textures that encapsulate the experimental, festival vibe.”

The Sandstorm collection includes a Cheek Duo which features a two-tone palette that intertwines a sorbet flush with bronze highlights. The Cheek Duo is designed to create a subtle glow to contrast and compliment against the metallic pigments of both eyes and nails.

The collection also features Metallic Mousse Eye-shadow, Eye Duo, Eye Crayon, Liner, Lips, Gloss Stick, Nail Duo and Nails. In line with the new make-up collection launch, Topshop has created two online tutorials which will help create bespoke looks with the Sandstorm products. The ‘Grunge Rock’ look fuses smudged, smoky eyes with colour-pop lips to create a daringly different look. To get the Grunge Rock effect, use Kohl in ‘Dragonfly’ and ‘Pewter’ and Crayon in ‘Plum’ for the eyes, coupled with ‘Hazard’ for the lips.

The second tutorial focuses on creating the ‘Tribal Warrior’ look, perfect for summer festivals. Face art crayon in ‘Zephyr’ is used, along with ‘Desert Sun’ bronzer, lip creme in‘Daze’ and ‘Meteoric’ eye shadow.

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Topshop Releases Fashion Film for SS11

Topshop has joined forces with up-and-coming film maker Tyrone Le Bon and stylist Beth Fenton to create a fashion film which will showcase its trends for SS11. The film features two models, Kat and Esme, as they show off this season’s hottest trends.

The film is designed to encapsulate the overriding feeling that spring is all about dressing up and having fun with fashion. It was shot on a mix of normal film and cinefilm and features an impressive soundtrack.

The video features styles that will be prominent in this season’s collection and were selected by Beth Fenton as her Spring Picks. New looks for this season include the Snake Valley, Swedish Summer, New Age Constellation and Graduation collections, which comprise pieces like flared trousers, button-up blouses, fringed kimonos and diamante frayed hot pants.

Tyrone Le Bon, film maker for the Topshop fashion film, commented: “The Topshop aesthetic is about being an individual, so we took this beyond the girls and the clothes we were showing and across into the filmmaking process too.”

About Topshop:
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women’s clothing with a wide range of jeans, dresses, bags and coats through to maternity wear, petite clothing and make-up.

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Topshop Make Up Launches Heavy Duty – A Trend Led Collection For Autumn/Winter

Topshop will be launching its second limited-edition make up collection, Heavy Duty. Following the earlier festival inspired summer collection; Heavy Duty is an unapologetic homage to LA’s bohemian grunge aesthetic and pulls in Topshop’s key looks for the season.

Heavy Duty promises deep tones in never before seen formulas that will mix wet and dry textures while keeping the unique quirky packaging design as seen previously.

Top of the wish list for many is Heavy Duty’s Kohl Dust. This is designed to crumble beautifully into the eye to create that party girl ‘slept in’ chic look. Paired with the ‘bitten cherry shade of stain’ Lip Marker, this is the perfect finishing touch for the tough yet feminine winter chic look.

Lizzie Dawson, Topshop Senior Designer, commented, “On a recent cool hunting trip to LA, I was inspired by how Californian girls effortlessly mixed new brands with old American vintage. The result is an eclectic lived-in grungey glamour that embodies Heavy Duty.”

The full 14 piece collection encompasses colour for lips, eyes and nails and is driven by a unique range of shades, from aubergine tones through to pewters and inky petrols.

A beauty bag must-have comes in the form of a lacquered lip gloss in deepest Chilli Red, delivering the wettest look lip coverage. Another must-have of the collection is the eye duo palette that holds an intensely pigmented wet to dry formula in pairings of inky tones. Carbon mascara comes in raven black creating the ultimate lengthened look complementing perfectly the smokey, sultry look.

“Although Heavy Duty embodies a toughness and strength never before seen in Topshop Make Up, the playfulness of hand drawn scribbles and craft materials still embodies the creative essence that is synonymous with the brand.” Sarah Thorne, Topshop Senior Creative Designer

The collection encompasses two key trends, ‘All Laquered Up’ and ‘The Ultimate Smokey’ that draw on the key trends for autumn/winter and have been created into video podcasts to help customers create this season’s favorite looks using core pieces from the collection:

All Laquered Up – podcast 1, sees make up artist Hannah Murrey create a look that is feminine but with attitude using key collection pieces, Eyeshadow Duo Greyscale’ and Lips in ‘Beguilded’.

Whilst Podcast 2 – The Ultimate Smokey’ creates an experimental look focusing on stained lips, cascading shadows and opulent blacks creating a look that is feminine but with attitude.

Both podcasts are availiable to watch on www.youtube.com/topshoppodcasts

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Topshop Announces Its New Autumn/Winter Collections

Topshop have just launched their autumn/winter collections, High Performance, Out of the Wild, Dark Nouveau and Outsiders.

Topshop Announces Its New Autumn/Winter Collections

Continuing on from the summer’s sportswear inspired craze, High Performance features panelling, clashing textures and high-tech fabrics. Giving sportswear a tougher feel for winter, styles are layered, worn under and over one another, while panels of aertex, mesh, lace, jersey and leather sit together to create a new look. Finishes use sportswear technology; seams are fused, while edges are bonded and laser cut for precision. Prints are also central to this look and are at once tribal and technical – a car tyre print adorns a loose-fitting chiffon trouser while graphic prints adorn dresses which feature mesh panels.

Tapping into the colours of autumn, the Out of the Wild collection is founded upon the elements. Faux fur, bondage-style strapping, dishevelled fabrics and patchwork feature heavily, making textured knitwear and mixed materials central to this trend. With pieces that are knotted, laddered, and adorned with feathers and wild trims mixed with checks and tweed, the collection has an outdoors throw on feel. Softer elements combine with tougher pieces and feature photo real-prints inspired by nature; a leaf skeleton print decorates a pleated chiffon maxi skirt that also features animal markings and looks great teamed with cable knit knee high socks and oversized, chunky knits.

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Topshop Unveils Exclusive Collection Designed By Up-And-Coming Fashion Star Mark Fast

Topshop has unveiled Mark Fast’s first capsule collection. The high-impact five piece knitwear collection echoes the aesthetics of Mark’s mainline label, featuring his trademark intricate knitwear and sexy skin-revealing panels.

Mark was inspired by sleek exotic birds for his collection for Topshop, particularly the shimmer of their wings and the movement of their feathers as they fly. This references his SS09 mainline collection, his first collection following his graduation from Central Saint Martins which captured the attention of the international fashion press.

Mark Fast is a Canadian born knitwear designer. His work is often inspired by the endless possibilities of lycra yarns, sculpting areas of tension and areas of volume over the body. He is also obsessed with texture, and the relationship between garments and the wearer’s body. All these things are evident in his latest exclusive work for Topshop.

The star of this five piece collection is a body-conscious high-impact dress which is heavily embellished with matte rubberised beads, adding weight and drama to the fine knitwear. A knitted skirt in dark grey hugs the hips, whilst a one-shoulder dress in pale pink is subtle and understated.

The Mark Fast collection is concluded with a lilac-grey crochet dress covered in tiny holes, so as to appear moth-eaten, and a black sleeveless mid-length dress.

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Debenhams Finds Out How Fashion Suffers As The Week Goes On

Debenhams research reveals women take 36 minutes longer to get dressed for work on a Monday than on any other day of the week, new research shows.

According to the Debenhams study results, extra time is devoted to perfecting their hair, make up and clothing so that they can be sure of making a good impression on work colleagues. However, standards slip dramatically with each passing day, so that by the time Friday comes, the time spent on their appearance has slumped to just one quarter of the original figure.

Debenhams spokesman Ed Watson said: “Many women clearly experience a major fashion deficit as the week goes on. For some it’s a swift journey from Cheryl Cole to Nora Batty – in just five days.”

The data emerged during Debenhams network of personal shopper studies into women and men’s dressing habits throughout the week.

The results show that women spend, on average, 76 minutes getting ready for work each Monday morning. Twenty three minutes of which will be devoted to their hair, eighteen minutes on make-up, sixteen minutes to trying out different combinations of clothes with the rest taken up by showering and washing. However, this figure falls to just 40 minutes the following day, with time spent on hair falling to 12 minutes, with make-up and deciding what to wear both dropping to 9 minutes each.

By the time Friday comes, the total time spent on getting ready has collapsed to just 19 minutes – a quarter of the original figure. Instead hair preparation takes six minutes, make up just two minutes and deciding what to wear just one minute. Time spent in the bathroom remains constant at an average of ten minutes regardless of day of the week.

Men, by comparison, take on average 28 minutes to get ready on a Monday, a figures which slumps the very next day to 14 minutes before falling to a constant low of eleven minutes for the rest of the week.

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Topshop Make Up Is Here

On Wednesday 5th May Topshop launched its first very own make-up range; containing all the must have make up essentials for SS10.

Topshop Make Up Is Here

The full collection comes in two parts and will be refreshed twice a season; a Core Collection of first class beauty essentials as well as a capsule Trend Collection of directional hues, both embody the bold and innovative essence of Topshop.

With its first make up range, Topshop has ensured its cosmetics encapsulate the Topshop spirit, by formulating it with a mixture of directional colours and seasonal collections. Inspired by a World Tour, Topshop have injected their knowledge of trends, colours and textures to create an original fresh approach to make up.

Topshop has teamed up with top make-up artist Hannah Murray; renowned for her work on the catwalks in some of London’s most influential fashion houses to help launch the new range. The two last collaborated when Murray worked on the AW10 Unique show, hosted by Topshop at London Fashion Week in February 2010.

To celebrate the May launch, Topshop is partnering with TAAZ.com, to launch its new Online Makeover tool. The tool will allow customers to digitally ‘try on’ a variety of preloaded photos – or upload their own photos – to see what product best suits them for the complete Topshop makeover.

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The Body Shop has unveiled its latest Colour Trend Collection, Deadly Night Shades

The Body Shop is launching its brand new autumn 2008 Colour Trend Collection; a make-up collection called Deadly Night Shades. Offering a number of on trend shades of make-up to help customers create their autumnal femme fatale looks, the launch of this new range from The Body Shop comes just days before the release of the company’s new Nature’s Mineral make-up range, available in the UK from the 14th September.

With fashion and beauty aficionados putting emphasis on sleek, seductive shades and silky textures this autumn, The Body Shop Deadly Night Shades Collection features plush designs and jewel-like finishes, making an ideal accompaniment to the new Nature’s Mineral range.

New products in the Colour Trend Collection include Dune Pink Cheek Bloom, an incomparable cream blush that boasts a smooth-as-silk texture. Striking new eye looks can be achieved with the use of the new Eye Pencil, available in either Cactus Green or Rocky Blue. A new eyeshadow in shades including harmonious Khaki Green and Eucalyptus Grey is also available. The brand new Lip Click from the Body Shop is also set to be unveiled, available in two intense shades with super gloss finish, namely Spiced Red and Dusky Pink.

As with many other The Body Shop products, the Deadly Night Shades Colour TrendCollection embraces nature’s own ingredients, featuring hydrating Night Blooming Cactus extract, and also Community Trade moisturising marula oil from Namibia, Brazil nut oil from Peru, and organic beeswax sourced from Zambia which is included within the mascara.

About The Body Shop:
The Body Shop International plc is the original ethical
cosmetics company, now operating across more than 2,500 stores in over 60 markets worldwide. The Body Shop has constantly sought out wonderful natural ingredients from all four corners of the globe to bring you products bursting with effectiveness, to enhance your natural beauty. We strive to use our planet’s resources wisely, searching for outstanding natural materials and ingredients from across the globe to include in our range of products. We continue to lead the way, sourcing sustainable palm oil, introducing 100% recycled packaging, and raising funds and awareness to help prevent the spread of HIV/ AIDS, and continuing to support marginalized communities around the world through our Community Trade fair trade programme.

For over 30 years The Body Shop has believed that business has the power to make the right kind of difference to the world. Our unique philosophy continues to drive everything we do, allowing our customers around the world to become ‘activists’, simply by choosing from our range of products. As Dame Anita Roddick said: “Activism isn’t listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil”.

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