Topshop has joined forces with up-and-coming film maker Tyrone Le Bon and stylist Beth Fenton to create a fashion film which will showcase its trends for SS11. The film features two models, Kat and Esme, as they show off this season’s hottest trends.
The film is designed to encapsulate the overriding feeling that spring is all about dressing up and having fun with fashion. It was shot on a mix of normal film and cinefilm and features an impressive soundtrack.
The video features styles that will be prominent in this season’s collection and were selected by Beth Fenton as her Spring Picks. New looks for this season include the Snake Valley, Swedish Summer, New Age Constellation and Graduation collections, which comprise pieces like flared trousers, button-up blouses, fringed kimonos and diamante frayed hot pants.
Tyrone Le Bon, film maker for the Topshop fashion film, commented: “The Topshop aesthetic is about being an individual, so we took this beyond the girls and the clothes we were showing and across into the filmmaking process too.”
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women’s clothing with a wide range of jeans, dresses, bags and coats through to maternity wear, petite clothing and make-up.