Debenhams has expanded its mobile offerings with the launch of the Beauty Club iPhone app following high demand from customers.
The free-to-download, fully transactional app, complete with expert advice, incentives and tips, follows on from the success of the Debenhams iPhone app, which has seen over 400,000 downloads and sales of over £1 million since its launch.
A first for the UK high street and beauty brands alike, the Debenhams Beauty Club app allows reward card members to shop for perfume, make up, skincare and bath and body products on the app, with free UK delivery automatically applied to every order.
Simon Forster, online trading director for Debenhams said: “From long-lasting lipsticks to summer fragrances to face creams, our shoppers can now get their much-loved beauty products at just one finger touch. The app is about allowing to customers to shop with Debenhams whenever they want and from wherever they are.”
The app also works as a pocket personal beauty consultant with a Skincare Consultation section offering tailored beauty advice and a Fragrance Finder to help select the right perfume according to the user’s personality and lifestyle.
The latest beauty videos from Debenhams TV can also be viewed including make up tips with the option to purchase the products demonstrated straight from the video.
There is also the ‘Paint your Nails’ option which allows the user to choose their skin colour and virtually try nail colours from the vast Debenhams range to find the perfect shade.
The popular and innovative ‘Barcode Scanner’ enables shoppers to receive instant customer reviews on products before they make a purchase either in store or via the app.
Members can also use the app as a virtual Beauty Club card, keeping tabs on their points and redeeming through the app. They will also be at the forefront of beauty news such as the release of the next cult limited edition product; be it Chanel’s new nail polish or the next revolutionary body sculpting creams from Mama Mio.