Shop for the right trousers with Lindex’s new ‘Pants Solution’

Shop for the right trousers with Lindex’s new ‘Pants Solution’

Göteborg, Sweden, 2017-Sep-08 — /EPR Retail News/ — With the new concept ‘Pants Solution’, it becomes easier than ever for Lindex customers to shop trousers and discover their favorites in new modern designs.

We know that many women find it difficult to buy pants and we will change that. With Lindex ‘Pants Solution, it becomes easier than ever for our customers to buy pants, says Malin Lindgren, Design and Purchasing Director at Lindex.

Three years ago, Lindex launched Bra-volution, which since then has made it easier for thousands of women to find bras with their perfect fit. Now, Lindex uses the same concept for their trousers and presents the various fits with women’s names. When the customers have found their favorite trousers, it will be easy to discover them in new modern designs without even trying.

“Let’s say you’ve tried some different models and found that Nomi is one of your favorites. Then you know that all pants with the same name fit just as good, regardless of the design, material or take. It simplifies shopping both in store and online”, says Malin Lindgren.

Nea, Iris and Nomi are three of the trousers that Lindex customers get to know. Some have already found the stores and more are coming. This fall, customers get the opportunity to get to know 15 different types of fits. The new concept include everything from denim pants and twill to dressed trousers.

SOURCE: Lindex


Maria Strandberg, PR/Press
Telefon: +46 31 739 53 12


Lindex names Annika Hedin new Head of Design

Annika Hedin is the new Head of Design at Lindex. Annika has extensive experience and has worked at Lindex since 1997 in many different roles, most recently as a concept designer for Lindex women’s range.

Gothenburg, Sweden, 2015-11-19 — /EPR Retail News/ — We are very pleased to welcome Annika to such a strategically important role as Head of Design. Annika has extensive experience in all aspects of the design process. She has a strong will to develop our fashion offer and will continue the successful work with design at Lindex, says Malin Lindgren, Design and Purchasing Director at Lindex.

Annika Hedin starts her new position as Head of Design on December the 1st. We have spoken to Annika to find out more about her new role.

Congratulations Annika, how does it feel?
– Thanks, it feels really great and exciting, I cannot wait to get started right away. Fashion and design is my passion and I now look forward to leading the great design team that we have at Lindex.

What is the first thing you plan to do?
– We have a well-functioning design process at Lindex and very creative and involved designers. The most important thing in my new role is to continue to fulfill our vision of “World Class Fashion Experience” with carefully selected products and to have a holistic approach to our assortment and core concepts. Sustainability is also an important area that in many ways is important in the design process and therefore will be central in my role.

The role as Head of Design belongs to the Lindex Purchasing Department,consisting of about 200 employees such as designers, buyers, controllers and product developers to name just a few of the different teams that work to create fashion for 490 Lindex stores in 18 countries.

For more information, contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60

SOURCE: Lindex



Lindex names Annika Hedin new Head of Design

Lindex names Annika Hedin new Head of Design