Tag Archives: mannequins

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Displaysense Glimpses A Different Cost Of The Economic Climate

Displaysense has revealed that throughout the recession and continuing into the gradual economic recovery, a rise in crime targeting retail and fashion retailers has been seen. This is the conclusion reached by the company after speaking to its customers and reviewing its sales figures since the recognised start of the downturn in the winter of 2008.

Displaysense, leading suppliers of clothes hangers and clothes steamers has reportedly seen unexpected and continuing growth in parts of their business that seem to back up reports from several customers who cite theft of display units as the motivation behind their purchase.

A 27% rise in demand for individual components for display stands rather than full units could be interpreted in a number of ways to counter the companies assertion that retail and fashion stores have been targeted for their displays by thieves.

However, last year, Reuters reported that the global economic crisis might not only fuel a rise in crime but also seriously hinder police operations to combat the increase due to sweeping government cut backs. Sociologists indicate that crime has increased during every recession since the late 1950s – a clear sign that people can be persuaded to break the law when they’re desperate.

It is directly via their consumers that the Displaysense draws much of its evidence, and being one of the biggest names in the display industry, the Hertfordshire company is well placed to make such claims. It reports that it is seeing an increase in incidents of its customers becoming victims of thieves that appear to be targeting specific display items. These include stolen wheels from mobile clothes rails, particular parts of mannequins such as the hands and even shelves from wall displays.

Via EPR Network
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Displaysense Reports Empty Shops Proving An Unlikely Source Of Business

Displaysense, the UKs leading supplier of display products, has recently seen a surge in customers ordering display items with the intention of using them for small, short-term projects within empty high street lots.

The company first noticed the wave of customers using empty sites when large orders of mannequins and vintage busts were ordered for 24 hour exhibitions set up in these vacant, yet premium high street sites.

A rising number of people organising fashion and art exhibitions have been ordering from the UK based display company after securing deals with site owners to stage small events. As long term contracts are still not presenting themselves, the idea of letting the sites out to these small businesses appears to have become more appealing. The blight of ugly, derelict outlets has long been an issue that councils are keen to see the back of. Previous attempts to rekindle the high streets have involved setting up fake shop facades to give the false impression of a healthy economy.

Steve Whittle, marketing director for Displaysense commented: “Often the locations of the empty stores are occupying the most retail friendly sites that are poised to get the most amount of traffic. It’s no wonder that people are leaping at the opportunity to set up short term ventures with no obligation to sign long term contracts. Displaysense has supplied a wide range of products to be used in these projects; from mannequins for fashion shows to collapsible display cabinets for small exhibitions.

“It’s been fairly hectic – these people are looking for a low cost, effective and attractive way of shop fitting that doesn’t require interior designers or any activity that will take too long. We’ve made sure we have high stocks of items that are being used for these short term projects so we can match the client’s deadlines. Time is of the essence with these types of venture so it pays to be prepared and help equip these shops as quickly as possible.”

Via EPR Network
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Displaysense Survey Reveals Weird & Wonderful Usage For Retail Displays

Displaysense has revealed the results of a new survey that shows many of the unique ways customers utilise the company’s products.

Displaysense’s recent survey was originally intended to be a standard survey to gauge the spread of their customers across the UK but it quickly became apparent that an entirely unexpected insight into their customers was to be gained.

Coat hangers being used to create cheap digital aerials and divining rods, mannequins used as paintball targets, wire chrome shelving units as rabbit runs and clothes pegs altered to make extravagant bottle openers are just some of the ways in which customers surprised the company when they reviewed the survey results.

Other ingenious examples uncovered by the survey included a heavy duty clothing rail used as a ‘pull-up’ bar as part of a regular exercise routine, storage jars used as goldfish bowls and even acrylic display blocks used as an assault course for a lucky hamster.

Initially surprised by the results, the company has now set about using the data to improve their marketing and advertising campaigns, hoping to reap the rewards of their customer’s honesty in outlining how they use their products.

Steve Whittle, marketing director for Displaysense commented: “Whilst we’ve come across several strange applications of our products in the past, this survey has shown how varied and widespread alternative uses of our products are. Although the survey provided us with more expected data on customer habits, we’re certainly not going to disregard the more abstract ideas customers have employed.”

Via EPR Network
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Displaysense Announces Growing Trend For Plus Size Clothing Displays

Displaysense, the UK’s leading supplier of display cases and leaflet holders has seen a marked increase in requests from customers inquiring into purchasing display products able to accommodate clothes designed for the larger frame.

These requests range from larger mannequins that represent the fuller figure, to stronger and wider coat hangers that are able to display garments that use more material and weigh more than the average wire hanger is designed for.

Displaysense has also reported more unusual product requests including larger watch displays and a wider opening for their glass jars, both designed to appeal to those with wider wrists who may have been deterred from purchasing the products on offer for fear of embarrassment. These inquiries highlight the interest from companies that want to obtain displays that compliment products made for the growing population of overweight and obese individuals.

Whilst many retailers such as sports shops will want to keep their current designs and marketing strategies, others seem to be answering the publics call for a more varied and realistic depiction of the human body. Recent calls for the media to clearly label ‘touched-up’ and airbrushed photos are another indicator that consumers are losing patience with the growing disparity between what they see on the high streets and magazines and what they see in the mirror.

Steve Whittle, marketing director for Displaysense commented: “Staying relevant to your audience is one the most vital aspects of being a successful retailer. The fact that the population’s weight increase is driving shifts in consumer demands hasn’t really surprised us. Some of the more unusual requests have raised an eyebrow or two, but Displaysense is always open for fresh ideas when it comes to displays and visual merchandising.”

Via EPR Network
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Displaysense Seeks To Fashion A Change On UK High Streets

Displaysense has launched a new fashion section on their website aimed at making Britain’s clothing stores more appealing.

Displaysense Seeks To Fashion A Change On UK High Streets

Experts in the retail and exhibition display markets, Displaysense is one of the UK’s leading suppliers of mannequins and coat hangers and is looking to help shop owners across the country recapture their customer base, post recession.

With the new fashion display range on board, it is hoped that clothing retailers of all sizes can encourage customers to come in off the high street and part with their hard earned cash.

Small businesses in particular can benefit enormously by revamping and upgrading their shop window and shop floor displays to create a more engaging product showcase and provide customers with a more pleasant shopping experience.

According to Retail Week, online sales of clothes increased by a massive 32% in May, a sign that people are willing to spend more as the dark clouds of recession slowly make way for the blue skies of a brighter economy. Bricks and mortar companies with an online presence actually capture more of this market, but can do more by offering modern and attractive shopping environments which a lot of stores are lacking.

The companies new Fashion section features a host of fresh products that have been sourced over the past few months including a huge range of new vintage mannequin busts and wall mounted display systems such as spur shelving and clothing rails; integral parts of successful clothing and garment promotion.

Via EPR Network
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Displaysense Has Been Carrying Out Big Changes To Its European Online Advertising Campaigns In Order To Meet The Demands Of Its International Customers

According to Displaysense, the UK’s leading supplier of display cabinets and mannequins, many companies are not tackling all of the issues surrounding international language barriers and could be missing out on business as a result.

Due to the success of the company’s European website Displaysense.com, Displaysense has been bombarded over recent months with more and more seemingly unusual enquiries for products, which has largely been due to poor translation and misunderstanding of products and their purpose.

The company’s sales team has faced strange requests over the past year, including a customer from France searching for a ‘naked female model’, when they meant mannequin, and a lady from Germany enquiring “if your Fach came with screws”, with ‘Fach’ meaning ‘shelf’ in German. They have also dealt with partial translations from European customers, such as the Polish customer who was looking for some cack stands, when they meant cake stands.

In order to better service their international customers and avoid further embarrassment to the Displaysense sales team, keyword translations are to be added to the website’s search tool. As in the example of the shelving unit, the search tool will direct foreign users who use such phrases or words to the correct product and provide the facility to pay in Euros rather than sterling.

Steve Whittle, the marketing manager at Displaysense commented: “This is only the start of our international “driving business forward” campaign, where we shall aim to optimise our European site to offer the best in customer search results and the products put before them. Eventually we would hope to offer domain specific sites that are fully translated, but that is some time off yet.”

With changes in global trade impacting upon all forms of businesses on a day to day basis, Displaysense has recognised that it is now more important than ever to ensure that communication barriers are broken down and businesses focus their strategies upon the wider world.

Via EPR Network
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The UK’s Leading Retail Display Provider, Is Hoping To Tap Into The Wave Of Celebrity Success By Launching A “Celebrity I-Doll” Mannequin Competition For The Summer

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying “We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects”

Once the competition winner is announced, Displaysense will be contacting the celebrities agent to discuss the possibilities of producing mannequins of the celebrity.

According to numerous online celebrity polls, Displaysense could expect to receive requests for the likes of Megan Fox, Jennifer Aniston, George Clooney and Jude Law mannequins, thanks to their award winning legs, bums, tums and good looks. There can however only be one winner in the search for the UK’s first and only “celebrity I-doll” mannequin competition and entrants who feel they can supply Displaysense with that star quality, will need to email or write in to see if they can be this year’s winner.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of more than 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets mannequins, office displays, exhibition stands, catering supplies and even items for the home.

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Displaysense Equip Retailers In Their Fight Back Against Shop Lifters

Displaysense has reported a large rise in demand for its security related products as retailers seek security equipment and alternative preventative methods that can be introduced to aid in the fight on crime.

displaysense

In better times, retailers would be happy to see products ‘flying off the shelves’. However, the recession has lead to an increase in the reported cases of shop lifting, which is costing the economy billions of pounds a year.

In order to stop shop lifters in their tracks, retailers are turning to companies such as Displaysense, for security equipment and alternative preventative methods that can be introduced to aid in the fight on crime.

The Hertfordshire company, which sells a variety of shop display equipment through to lockable security display cabinets has reported a 46% increase in the demand for security related products over the past year, emphasizing the changing demands on retailers.

After receiving numerous requests f r o m customer, Displaysense has recently introduced a new range of security equipment including safes, locks and security mirrors that should help act as a deterrent in the nations’ stores against would be thieves.

Steve Whittle the spokesperson at Displaysense commented on this worrying trend by saying, “The demand for security related items has really shot through the roof, with a large proportion of these products being purchased by retailers who had previously never had to worry about protecting their wares. We are looking to source further security products based on the types of customer enquiries we have had, but the worrying thing is that a lot of people are looking to go far beyond the solutions we currently supply”.

Steve went on further to say, “We have even seen an increase in demand for our range of sign holders and snap frames f r o m the likes of supermarkets, who have had an equally tough time f r o m shop lifters as of late with increasing petty theft, and are presumably having to warn customers about their policies on theft”.

Not only have retailers had to contend with the obvious drop in sales associated with a recession, but are now having to invest extra into security, reducing their profit margins even more – a worry for any store manager and company director during these critical times.

It is hoped that with these extra security measures in place, the threat of shop lifting could decrease dramatically and allow retailers to concentrate more on stock shifting rather than shop lifting.

About Displaysense

 

 

Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 5,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office displays, exhibition displays, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

Via EPR Network
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Displaysense Goes Plastic Fantastic With Low Cost Shelving

Displaysense has announced it is to offer low cost shelving to retailers in an effort to assist those struggling with the current economic climate.

Over the past year, the retail industry has witnessed a dramatic change to its landscape with big brand names going into administration and consumer confidence hitting new lows. In order to counter this trend and make the most of a bad situation, the high street has turned its back on bespoke retail display products in favour of more affordable low cost alternatives.

Displaysense, the UK’s fastest growing supplier of shop fittings and shop shelving, has been on the look out over the past year for affordable, low cost display equipment to help cash strapped retailers beat the crunch.

Displaysense succeeded in sourcing a good supplier and in May introduced over 30 new shelf solutions to its plastic budget shelving range. Within a month, more than another 30 low budget solutions were introduced and, by June, the sales really began rolling in.

Not only has the company introduced these budget friendly alternatives to their range of over 21,000 products, but Displaysense also prides itself on being very competitive and has undergone extensive price reductions to help its past, present and future customers get through these tough times.

Steve Whittle, spokesman at Displaysense, commented on the company’s recent crunch busting strategy by saying, “Sourcing affordable display products is imperative at times like these when customers will be looking at price as their primary purchasing criteria. We are proud to be playing our part in the recovery of the industry, so much so that some of our products are being sold at a dramatically lower cost than their recommended retail price.”

The introduction of the budget shelving has already proven to be popular, as all forms of businesses, from exhibition centres to independent retailers, are reportedly snapping up these low price shelving units and other display stands for use at industry events.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 20,000 displays for retail, exhibitions, office and home. The range is now hugely diverse including literature displays, display cabinets, mannequins, office equipment, exhibition stands, catering supplies and even items for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities and even home consumers.

Via EPR Network
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Displaysense Raise The Issue Of Fire And Safety Protocols In The Workplace

Displaysense calls for businesses and workers to take note of the upcoming national no smoking day and pay more attention to health and safety following potentially disastrous incident in Telford.

Ever since the introduction of the smoking ban in 2007 there have been mixed views on the law, however a warehouse worker in Telford decided to defy the regulation and watch some new office products go up in smoke.

Displaysense the UKs leading supplier of mannequins and shop display equipment were happy to receive a phone call from a customer, with what sounded like a repeat order for products the company had only ordered a month earlier.

During the phone call the unfortunate reason behind the repeat purchase was revealed. A temporary agency employee ignored the smoking ban, having snuck away for a crafty fag and accidently set fire to half of a small storage room at the back of their warehouse.

The company bought clothes rails, containers and display cabinets from Displaysense with the intention of using them in their offices after they completed a refurbishment and had temporarily placed them away in a storage room while the offices were decorated.

Steve Whittle the marketing manager at Displaysense commented, “Although our products are high quality, they are not meant to be completely fire proof. It was potentially a very dangerous situation and perhaps the individual involved should take note of the no smoking day on the 11th of March and quit while he is behind.”

Steve continued, “It just goes to show, with the various promotions the government runs to highlight the risks of fire, some businesses aren’t taking appropriate steps to protect their business and the message isn’t getting through to their workers”.

Given this incident, Displaysense are going to contact its customers to raise the question about their businesses health and safety measures, and offer appropriate solutions to protect their lively hood.

The fire and rescue services attend more than 30,000 work related fires around the country each year, with impacts including businesses not reopening, loss of jobs or even loss of life. With the no smoking day on March the 11th, the smoking ban and increased monitoring of fire and safety protocols in the workplace, it is hoped that this number falls and similar situations to that of the Telford warehouse can be avoided.

It is understood that employees at the warehouse managed to put out the fire without needing to contact the emergency services. The worker in question has subsequently been fired and told not to darken their doors or cabinets, again.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1600 displays. The range is now extremely diverse including acrylic containers, display cabinets, mannequins, modular shelving units, exhibition displays and
business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network
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Displaysense has reported a 15% increase in sales of their flat pack products in comparison to already healthy figures from 2008

With large high street stores such as MFI going into administration and other suppliers struggling with the economic downturn, the DIY industry is now heading into an unpredictable year of business. Displaysense, an online retail display provider, is however bucking this current trend with month on month increasing sales of their flat pack products.

Displaysense, an online mannequins and shop display provider based in Bishops Stortford, has reported a 15% increase in sales of their flat pack products in comparison to already healthy figures from 2008.

With a product portfolio of over 1600 products, of which 30% of its dedicated retail shop range is flat pack, the company is set to ride this success for some time, providing a glimmer of hope to the struggling retail industry.

The company has opted for more flat pack additions to their range over the past year as they are an affordable alternative to fully assembled products. The notable saving is in the cost of shipping, with reduced charges due to the compact nature of the packaging, which is a saving that can be easily passed onto the buyer. Investing more in flat pack is ideal for the company as their customer base ranges from retail and general business right down to home users, all of which are calling out for more of these items.

Steve Whittle the marketing manager at Displaysense has stated that he is not surprised with this activity, commenting that “as a business, we make a point of sourcing unique products that our competitors might not currently have available. From our display cabinets, right down to our collapsible clothes rails, all of our flat pack products have had a very successful year and we hope this continues right through 2009 as our range continues to expand.”

He continued, “We don’t sit on our success. We’ve already doubled our range over the course of the year having seen the initial successes of our display cabinet range.”

This news comes at a time when retail industry like for like sales has seen an unexpected growth of 1.1% in January, a rise which has not been seen since October 2008.

Displaysense, who have hinted at big changes in the coming months, are excited at the opportunities that 2009 will bring and hope that this flat pack growth bubble doesn’t burst or fall to pieces any time soon.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. Displaysense has a wealth of experience in design and manufacturing and has been able to develop an ever growing standard range of over 1600 displays. The range is now hugely diverse including catering supplies, display cabinets, mannequins, shelving units, exhibition displays, literature displays and even products for the home.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafes, bars, restaurants and night clubs, shop and office fitters, marketing and promotions companies, designers and architects, product distributors, exhibition contractors and exhibitors, printers, councils and NHS trusts, charities, schools and universities.

Via EPR Network

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Displaysense Join Forces With Security Company To Help Terminate Shoplifting During Tough Economic Period

Displaysense, one of the UK’s leading suppliers of display cases and point of sale equipment, are teaming up with a local security company to trial the use of mannequins with built in security cameras in order to battle the sharp rise in shoplifting and violent crime towards staff during this tough economic recession.

The bold move comes at a time when store owners are struggling with a considerable rise in crime as a result of the economic recession. The main culprits of shoplifting are children aged 12-20, with girls overtaking boys as the leading suspects for the third year running.

With an estimated value of £1.6 billion stolen from stores and warehouses every year, shop owners are now looking for the definitive solution to stop shop lifting in its tracks. This is where the new revolutionary i-mannequin would come into play.

The mannequins which would have a built in digital video recording capability are set to be the affordable alternative to expensive in-store surveillance, with prices estimated to be no greater than £299. The mannequins will not be designed to move or apprehend the criminal themselves, but it is hoped that they will be able to catch the would-be criminal red handed on camera.

Displaysense representative Steve Whittle, who is involved in the mannequins’ creation commented, “This is the perfect collaboration between shop fitting and security which is set to be the most inconspicuous way of monitoring activity around a store”. He continued, “With the falling costs of technology, it is not that expensive to include digital video recording with other devices, making it affordable for most retailer budgets.”

As the UK endures one of the most challenging economic periods in recent history, it is important, now more than ever, for retailers to take a firmer grip on the security of the products on their shop shelving. These mannequins are designed to be ideal for protecting products, but staff will also benefit from the added security, at a time when violence towards retail staff is on the rise.

It is thought that if this device is successful after its trial period, the technology can be transferred into the likes of a display cabinet or a display case which would provide allround protection for staff and products alike.

About Displaysense
Displaysense was established in September of 1978 as a manufacturer of quality point of sale displays. They have a wealth of experience in design and manufacturing and have been able to develop their ever growing standard range of over 1500 displays. The range is now hugely diverse including acrylic containers, display cabinets, mannequins, slatwall, shelving units, exhibition displays and business card holders.

Displaysense works with a large range of clients including, retailers (multiple and independent), blue chip corporate clients, cafés, bars, restaurants and night clubs, shop and office fitters.

Displaysense provide a full service to Ireland and Europe with their dedicated websites www.displaysense.ie and www.displaysense.com.

Via EPR Network
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