US expands presence at MAPIC 2015

CANNES, 2015-11-23 — /EPR Retail News/ — International leaders from the world’s retail real estate industry met at Cannes this week for MAPIC 2015. A multi-faceted focus on digital, a significantly enlarged presence from the United States – MAPIC’s Country of Honour – and a plethora of new retailtainment specialists setting up shop in a pavilion that has doubled in size since 2014, were the high points of this year’s event.

Reflecting the increasing role of digital in the retail industry, the MAPIC Innovation Forum hosted a series of conferences and pitching sessions to discuss omnichannel retail, the increasing use of big data to manage retail outlets and the growing trend for online retailers to move into brick-and-mortar stores.

Discussing the development of omnichannel retailing, Karen Harris, Managing Director of INTUDIGITAL told MAPIC delegates, “All the research demonstrates that the multi-channel shopper is three times more valuable to the retailer than the pure brick-and–mortar shopper.”

At a time when boundaries between physical and virtual stores are increasingly fading, MAPIC witnessed another key trend for the future of the retail market: the online to offline phenomenon. Online retail specialists such as – which recently opened its first store in Grenoble and plans to open 50 by 2017 – are starting to develop a physical presence through pop-up stores, showrooming and dedicated corners in shopping centres and cities. “The opening of brick-and-mortar shops gives us the opportunity to develop proximity with our customers and bring people into the shopping experience to generate brand preference,” explained Boris Saragaglia, Founder and CEO of at a conference session. “To present a specific offer adapted to each of our stores, we use data collected via our platform to identify the best-sellers of a given region,” he added.

With the United States as this year’s Country of Honour, the US presence in Cannes was significantly increased with over 136 companies in town, including 29 exhibitors. Among the major US companies attending MAPIC were Thor Equities, Vornado Realty Trust, Simon Property and Kimco, with first-time appearances from Related Companies (promoting Hudson Yards), RFR Realty, SL Green and Archaio.

According to data released by JLL during MAPIC, the US market offers major opportunities and is characterised by the fact that while shopping malls and high streets play an important role, “most retail is spread across suburban shopping centres and freestanding buildings.” JLL reported that a growing number of US consumers are treating lifestyle centres – combining department store anchors, speciality retailers and aspirational luxury brands – as the new high street.

Regarding the direction that US shopping malls are now taking, Webber Hudson, Executive Vice President at Related Urban felt that, “it’s all about the great emporiums offering an assortment that has relevant price points to all shoppers. You have to continually curate your assortment and you have to continually look to new ideas.”

New York or not New York? That was the question which generated great debate from the panel at the US Conference taking place on November 18. Enrique Nehme, VP International Business Development of Charming Charlie, highlighted the fact that, “entering New York is about creating a brand that is bigger than the business.”

“While New York is a great city, the US is about a lot of great cities” said Sam Polese, Executive Vice President of Thor Equities. “Austin, Nashville, Portland, San Diego and above all Houston (which many tend to forget is the 4th biggest city in the United States), are the next big cities for retailers to be focusing on. We are spending a lot of time looking at 18-hour cities as an alternative investment strategy to the high cost of acquisition in major global cities like New York or San Francisco.”

The rapid development of retailtainment was clearly visible at MAPIC 2015, with the dedicated pavilion doubling in size this year to host 20 market leaders. Speaking at the packed retailtainment conference session entitled ‘When Shopping Malls become Amusement Parks’, Nicole Carter, Retail Development and Entertainment Executive of DreamWorks Animation explained how exclusivity was at the core of DreamWorks’ retailtainment strategy, “Customers’ expectations have changed; they want to engage and experience something unique. For us, it is important to work with the concept of exclusivity with shopping malls. Creating a truly exclusive and unique destination will enable these malls to draw traffic from other competitors.” She further added that for the DreamWorks Dream Place: a 2000sq-ft Christmas holiday cottage attraction that was launched in eight malls Stateside in 2014, some families reportedly drove for 2-3 hours to visit the attraction.

MAPIC hosted some 8,100 delegates this week, including 2,000 retail executives and 470 brands attending for the first time. With 73 countries represented at the event, MAPIC continues to expand its international footprint with a host of major shopping centres being showcased. Underlining the diversity of countries represented, MAPIC welcomed Majid Al Futtaim (UAE), Place Vendôme (Qatar), Iran Mall (Iran), South Energyx (Nigeria) and the giant Wanda Group (China). Major European companies included Klépierre (France), Unibail-Rodamco (France), Hammerson (UK), Westfield (UK), ECE Projektmanagement (Germany) and Sonae Sierra (Portugal/UK).

Commenting on the events in Paris on November 13, Reed MIDEM CEO Paul Zilk said, “MAPIC has taken place without incident and we are extremely grateful for the support we received from our clients. Our thoughts are with all those who were affected by this tragedy.”

MAPIC 2016 will take place 16-18 November, 2016

MAPIC Italy 2016 will take place 24-25 May, 2016

For editors:
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and audio-visual and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market powered by MAPIC in Shanghai and MAPIC Italy in Milan for the retail real estate sector.

Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


Immochan presents its ambitious development programme at Mapic 2015

Croix Cedex, France, 2015-11-19 — /EPR Retail News/ — Immochan maintains the high level of investment previously announced and a significant development plan, representing more than €1.5 bn between 2015 and 2017 to develop its assets and increase their value.

Major projects are becoming a reality

The strategy of developing Immochan’s assets and increasing their value has proved its worth, with major success stories in 2015.

In Romania, the “Coresi” centre was opened on 26 March in Brasov. Coresi is the largest urban regeneration project in the country and a regional magnet built to respect its environment, with a “Very Good” BREEAM certificate.

Shopping and leisure are combined there using unprecedented architecture to create a place for experiences and a benchmark for living well for residents and tourists. The shopping centre has 130 shops over 32,000 sq. m, a food-court and a 13,300 sq. m Auchan hypermarket. After buying 12 shopping malls (ex Real) at the beginning of 2015, Immochan is now opening its 23rd shopping mall in Romania.

In France, “Les Saisons de Meaux” opened its doors to customers on 20 October last year. The centre offers more than 100 shops spread over 30,000 sq. m of retail space, along with a 2,250 sq. m food court, and a 3,100 sq. m leisure centre.

Designed as an urban walkway, “Les Saisons de Meaux” is a place for living on a human scale, bright and compact. The “Very Good” BREEAM certificate obtained on 8 May last year is part of Immochan’s CSR policy and its commitment to efficiently managing its shopping centres. “Les Saisons de Meaux” represents an investment of €120m.

Major projects for 2020, presented at MAPIC

Immochan is expecting nearly 50 extensions or new projects to open in the next 3 years.

In Italy, the Rescaldina shopping centre extension project will be delivered in 2017. This centre is a space for the whole family, where shopping, relaxation and entertainment come together to offer a unique customer experience. A leader in its catchment area, it welcomes 9.5 million visitors per year. The 19,500 sq. m extension will mean that 70 new shops can be created, an offer involving both personal and household goods.

La Cloche d’Or, or “The House of Brands” in Luxembourg, a mixed development of 100,000 sq. m will be delivered in 2018. A “Premium” shopping centre of international stature developing 75,000 sq. m, a luxury housing complex of 25,000 sq. m reaching a height of 60m. Three levels of trading will hold more than 120 shops, 15 restaurants, and a 12,500 sq. m Auchan hypermarket.

The Pushkino development in Russia will provide a shopping and leisure centre at the end 2017. 104 shops including a food-court, medium sized sport, electronics and leisure stores spread over 37,500 sq. m of shopping malls to create one of the most modern centres in the Moscow region.

In Poland, “Galeria Piaseczno” in Warsaw will be expanded to cover 83,000 sq. m and become a regional centre in 2020. This modern shopping and leisure centre will meet the requirements of the residents in the region. 220 prestigious international retailers will be housed there along with a vast food-court and a recreational area of nearly 800 sq. m specially for children.

Finally, in Aubagne (France), the Alpha 2017 project will be an a new kind of urban centre, combining housing, offices and hotels, well served by and connected to the heart of an urban hub. The centre is a real leisure destination, which will offer dining spaces with open terraces and numerous sporting, art and music events.


Groupe Auchan
40, avenue de Flandre – BP 139
59964 Croix Cedex – France

SOURCE: Groupe Auchan

Immochan plans to open 50 new centres or extensions by 2017


Croix, France, 2015-10-20 — /EPR Retail News/ — By 2017 Immochan plans the opening of 50 new centres or extensions for a record amount of investment.

This significant development plan, in France, Eastern Europe and Asia includes an important number of large scale projects, with 10 sites of more than 50,000m2 of total surface area. The company will invest more than 1.5 billion Euros gross in the development and improvement of its park by 2017.

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