Food and beverage will be omni-present at MAPIC 2016 in Cannes, 16 to 18 November

Food and beverage will be omni-present at MAPIC 2016 in Cannes, 16 to 18 November
Food and beverage will be omni-present at MAPIC 2016 in Cannes, 16 to 18 November


Paris, 2016-Oct-18 — /EPR Retail News/ — With the global consumer demand for unique and impactful dining experiences in malls and shopping destinations reaching an all-time high, food and beverage will be omni-present at MAPIC 2016.

Organised by Reed MIDEM, the International Retail Real Estate Market will be held in Cannes from 16 to 18 November.

Yo! Sushi, Villa Restaurant Group, Bagelstein, Rossopomodoro, Fruitisimo, Salad Box, Mövenpick, Dunkin’ Brands and Orientis are just some of the food and beverage retailers attending MAPIC 2016 for the first time. They will be joining a host of returning MAPIC F&B attendees including Five Guys, Ben&Jerry’s, Pret-A-Manger, Leonidas, Burger King, Subway and Illy Café.

According to research conducted by JLL in November 2015, F&B concepts have doubled the area occupied in shopping malls from 7% to 15% of the GLA in the last 10 years. JLL expects that this percentage will climb to 20% by 2025 (it is already 25% in Asia). Analyses show that customers who consume food during a visit to a shopping centre spend on average 27 minutes more in the centre and are spending 18% more on their total purchases.

“In a new online world, experience is king and gastronomy will be the social glue that will hold retail spaces of the future together. The rise in online sales means that consumers are looking for leisure and culinary experiences from their shopping centre visits as this is something that is still impossible to do online. Well-configured and complementary dining and drinking provision can add real diversity and vitality to major city markets worldwide, and can often boost consumers’ shopping experience and dwell time, as well as giving consumers a reason to keep coming back. This is only set to rise,” explains Jonathan Doughty, Head of EMEA Foodservice Consulting, JLL Foodservice Consulting.

Jonathan Doughty will be speaking in the headlining food and beverage conference session at MAPIC entitled, Savouring New Italian F&B Experiences, alongside Ezio Balarini, Group Chief Marketing Officer of Autogrill; Vincenzo Ferrieri, Owner of Cioccolatitaliani; Mario Pascucci, CEO of Caffè Pascucci and Gianandrea Gropplero Di Troppenburg, Development Manager of Cigierre. The session will delve into food and beverage, with international case studies from gourmet dining to food concepts. Just what aromas and flavours will increase shopping centres’ success? And what about the incorporation of digital tools into the F&B experience?

So just how is online-to-offline (MAPIC 2016’s main focus) impacting the world of food and beverage?

The worlds of dining and digital will blend on the Kodisoft stand, located in the MAPIC Innovation Forum. Kodisoft will be exhibiting its digital screen tables which can be used in restaurants and bars to provide interactive entertainment and service with new-age diners. Dmytro Kostyk, CEO of Interactive Mall Technology (Kodisoft), will be pitching the solution to MAPIC attendees on Wednesday, November 17, where he will discuss the case of shopping online while eating offline, as well as uncovering hidden potential of food courts and the power of interactivity – why the table is the new TV?

On-demand food delivery service Deliveroo – which operates in over 100 cities across the UK, the Netherlands, France, Germany, Belgium, Ireland, Spain, Italy, Australia, Singapore, Dubai, and Hong Kong – will be making its MAPIC debut this year. Deliveroo will be taking part in the panel session:The O2O Experience – Welcome to my Digital World (16 November) and will be discussing how they are creating a unique solution for restaurants and creating communities around food.

Click to Bricks & Innovative Retail: Be Connected to the New American Dream! (16 November) is a panel session that will look at the online-to-offline subject from the US market perspective and will feature two key food and beverage sector representatives. Patrick McIntyre, Director of Global Retail at MARS and Darren Williams, Country Director of T2 Tea will be discussing how O2O is an integral part their companies’ US strategy.

Another industry trend that food and beverage is greatly impacting on is specialty leasing. A number of F&B brands will be exhibiting in the new MAPIC Specialty Leasing Lounge – a brand-new exhibition space that celebrates the power of the pop-up business and will see over 30 brands exhibiting for a half day on a rotational basis. Participants include French ice cream-maker iceRoll, which prepares unique ice cream rolls using a plate cooled to -30°C and Jacketz, a Dutch mono-product retailer that has elevated the humble jacket potato into a gourmet on-the-go meal. Others include Emilie’s Cookies, Gagao, Pep’s and Maison Poulé.

Find out more about MAPIC 2016 in our pressroom.

About Reed MIDEM:
Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy in Milan for the retail real estate sector.

About Reed Exhibitions
Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries.


For more information on MAPIC, please contact:

My-Lan CAO
Press Director
Tel: +33 (0) 1 79 71 95 44

Jessica Whyte
Press Manager
Tel: +33 (0) 1 79 71 95 46

Source: MAPIC

Millennials’ shopping habits to be highlighted at MAPIC 2016 in Cannes from 16-18 November 2016

Paris, 2016-Sep-08 — /EPR Retail News/ — Customers born between 1982 and 2000 (the Millennials) now outnumber baby boomers and represent a key demographic for retail sales and marketing programmes. It is estimated that the buying power of the Millennials will have an impact for six decades or more, hence their shopping habits will be a key subject at MAPIC 2016.

The 22nd edition of MAPIC, the International Market for Retail Real Estate, will take place in Cannes from 16-18 November.

“Millennials represent the future, so it makes sense that they will be a key focus at MAPIC this year, as MAPIC is renowned for anticipating upcoming trends and pioneering the next steps in retail real estate. This year we have created a new 1,000 sqm Trends Hub, which will showcase thematic exhibitor spaces all linked to emerging retail trends – responding mainly to the demands of the new consumers that are the Millennials,” says Nathalie Depetro, Director of MAPIC.

When it comes to shopping, the Millennials’ idea of material goods isn’t as important as experiences and relationships. In recent years, shopping centres have been rapidly re-positioning themselves to incorporate leisure activities (which have evolved far beyond playgrounds and food courts) that give a shopping centre status as a destination. iP2 Entertainment (new to MAPIC this year), is a company built around a core business of Branded Family Edutainment Centres (BFECs). iP2 Entertainment launched DreamPlay in cooperation with DreamWorks in Manila last year and they will be bringing to MAPIC two of their international collaborative partner brands. “The priority is to generate retail sales through the creation of a fun atmosphere which celebrates a brand or a range of products. This creates a showcase which benefits the brands even if visitors do not shop but instead spend on the internet,” explains Roger Houben, CEO of iP2 Entertainment.

Situated in the new MAPIC Trends Hub zone, the retailtainment exhibition space (which has doubled in size from last year to 600 sqm), will host 30 companies featuring newcomers such as Paragon Creative (UK), Global Attractions (UK), Vortex (France), Top Golf (USA) and Husson International (France), and returning clients including AI Solve (UK), Skyzone (USA), Forrec (Canada) and KCC (Belgium). Each exhibiting retailtainment company will have a dedicated 30-minute pitching session in the retailtainment area during the 3-day event. A panel discussion on Leisure & Shopping (Wednesday 16 November 14h30-15h30), featuring Andy Reif, Executive Vice President, Consumer Products, Licensing and Global Experiences, National Geographic Partners; Joshua Wexler, Chief Executive of Fun, iP2Entertainment; Christophe Chauvard, General Manager France, Switzerland & Africa, QubicaAMF and Reinhart Viane, Business Development Director, KCC Entertainment Design.

From offline to online, the Millennials are thriving on experimenting with different physical dimensions of shopping. Research also shows that while baby boomers are interested in abundance, Millennials are a lot more concerned with brand ethos. The creation of a new Specialty Leasing Lounge at MAPIC this year (also situated in the Trends Hub) responds to the growing power of the pop-up business for brands. Over 30 brands – consumer, food and beverage, fashion, etailers, concept stores – will be exhibiting for a ½ day on a rotational basis.

“We have 52 opticians who are representatives for our brand but we see that a temporary store, including an experience for our clients, enables them to truly discover our brand. Our social media and press coverage would never be the same without it. Also it is a test for us to see if our own concept store would work in the future. Something we would never have known without our pop-up store,” explains Bob Geraets, Co-Founder of the cult eyewear brand Odette Lunettes – one of the brands exhibiting in the MAPIC Specialty Leasing Lounge. Others include iceRoll, Cabaïa, Go Get Glitter and Bon Parfumeur.

Millennials are more volatile customers due to 24-hour connectivity and infinite choice via online channels, meaning that it is more difficult for brands to gain their loyalty. The MAPIC Innovation Forum – a 400 sqm space in the Trends Hub – will host innovative solutions and technologies linked to client knowledge and engagement.

A number of exhibiting companies in the Innovation Forum such as TC Group, ESRI, Retailic, Coniq and Xovis focus on data collection and retail intelligence. Samsung Electronics will be exhibiting at MAPIC for the first time this year to showcase its screens that can interact and engage with customers. Another newcomer, Kodisoft, will also be exhibiting its digital screen tables which can be used in restaurants and bars to provide interactive entertainment and service with new-age diners. Exhibitors of the Innovation Forum will each be pitching their solutions during a 30-minute dedicated session. There will also be workshops from Innovation Forum sponsors Google, Salesforce and Clear Channel on customer engagement, driving foot traffic, data collection and mapping the customer journey.

All the aforementioned topics linked to the Millennials shopping habits will be brought together in a dedicated conference session on the Millennials on Thursday 17 November (17h30-18h30) with speakers including Giovanni Dolci, Vice President, Theatre Development, IMAX Corporation.

For more information on the 2016 MAPIC, visit our pressroom.

A propos de Reed MIDEM :
Fondée en 1963, Reed MIDEM organise des marchés professionnels et internationaux qui se sont imposés comme des plateformes incontournables pour les acteurs-clés des secteurs concernés. Ce sont le MIPTV, le MIPDOC, le MIPCOM, le MIP CANCUN et le MIPJUNIOR pour la télévision et les contenus audiovisuels et numériques, le MIDEM pour les professionnels de la musique, le MIPIM, le MIPIM Asia, le MIPIM UK, le MIPIM Japan pour le secteur de l’immobilier et le MAPIC, le Retail Real Estate Market brought by MAPIC à Shanghai et le MAPIC Italy à Milan pour le secteur de l’implantation commerciale.

A propos de Reed Exhibitions:
Reed MIDEM est une filiale de Reed Exhibitions, leader mondial dans l’organisation d’événements, avec plus de 500 événements dans 43 pays. En 2015, Reed Exhibitions a réuni plus de sept millions de professionnels actifs dans le monde entier, générant plusieurs milliards de dollars d’affaires. Aujourd’hui les événements de Reed Exhibitions ont lieu en Amérique, en Europe, au Moyen-Orient, en Asie Pacifique, en Afrique et sont organisés par 41 bureaux et agents implantés. Reed Exhibitions touche 43 secteurs industriels, au travers d’évènements pour les professionnels et le grand public, et fait partie de RELX Group plc, leader mondial dans la diffusion d’informations.

Pour plus d’information, merci de contacter:

My-Lan CAO
Directrice Presse
Tel.: +33 (0)1 79 71 95 44

Jessica Whyte
Press Manager
Tel: +33 (0) 1 79 71 95 46

Source: MAPIC