Lunds & Byerlys’ introduces new eCommerce and digital customer engagement program

Partnership with Unata moves forward as a new customer experience is rolled out

EDINA, MINNESOTA, 2016-Mar-11 — /EPR Retail News/ — Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, the award-winning leader in 1-to-1 Omni-commerce solutions, are jointly announcing the launch of Lunds & Byerlys’ new eCommerce and digital customer engagement program. The first four stores are now live at their Lunds & Byerlys Kitchen, Ridgedale, Chanhassen and Maple Grove locations, with the subsequent stores to be rolled out over the next month.

The launch of a new eCommerce platform is part of Lunds & Byerlys’ commitment to provide every one of their customers with a unique and sensational online shopping experience that consistently exceeds expectations.

The new eCommerce program boasts 1-to-1 personalization across the entire shopping experience, from homepage to catalogue to search to product recommendations. Each step of the shopping journey will display the most relevant items for each shopper based on their individual purchase history and ongoing transactions.

The new digital customer experience also includes industry-leading features:

  • Ways to Shop: Customers can organize and browse the entire product catalogue by any combination of filters, including previously purchased, on sale, organic, gluten free, local and more. Customers can also sort through products based on popularity, personal relevance, date of last purchase, pricing and more.
  • Order Management and Content Targeting: Unata’s platform includes order management, content targeting and customer service tools through an easy-to-use management and analytics dashboard. Lunds & Byerlys staff can use up-to-the-minute analytics to target & manage promoted content to customers, as well as manage online orders in real time.

“We have been incredibly pleased with the process and partnership with Unata,” said Kevin Baartman, V.P. Information Services at Lund Food Holdings, Inc. “We strive to provide a unique shopping experience for every single Lunds & Byerlys customer, and we are confident the new, comprehensive eCommerce platform will help us provide that experience. We’re looking forward to getting the remainder of the stores live soon.”

“We’ve had an amazing experience working with Lunds & Byerlys through their pilot phase and are looking forward to our continued partnership through the multi-phase journey” said Marc Faucher, COO and CFO. “We know the new experience will help them deliver on their promise of an exceptional customer experience and we look forward to seeing the results this will provide for them.”

To view Lunds & Byerlys current pilot implementation, simply head to and select Lunds & Byerlys Kitchen, Ridgedale, Chanhassen or Maple Grove as the pick-up store.


If you need additional information, please call our media contact.
Aaron Sorenson
Lund Food Holdings, Inc.

Unata announced unprecedented 800% YOY growth based on new customer relationships

TORONTO,  2015-9-2 — /EPR Retail News/ — Unata, the leading provider of 1-to-1 Omni-commerce solutions, today announced their unprecedented 800% YOY growth based on new customer relationships. Over the past months, Unata has announced implementations with grocers Lunds & Bylerly’s, Raley’s, Haggen and Lowes Foods, to name a few. More customer announcements will be made in Q4 and the forthcoming year.

Due to customer success, Unata has seen a growth of over 100% of its internal team during 2015, and will be investing even further as they plan to hire 15 additional employees for 15 new positions they hope to fill before the end of the year. To accommodate this expansion, Unata opens their doors today to a new, larger office space that has been custom designed to nurture collaboration and innovation — two of the company’s core values.

Unata has had three major technology releases this year that have made a dramatic impact to their platform, bringing strategic innovation to its core technology stack. The company will implement at least two further releases this year, and continue to execute on its aggressive technology roadmap, which is in part shaped by its retail partners.

This fall Unata will be attending TechFest Toronto, Pycon Canada and be one of the key sponsors supporting Progressive Grocer’s Top Women in Grocery Awards. Unata will also be hosting its own Client and Partner Summit on October 15 & 16, an event focused on the digital technology that impacts the future of the customer experience within Grocery. This conference will include full collaboration by retail partners on Unata’s platform Roadmap plan for 2016.

“We announced 500% YOY growth in May and since then our results have expanded. Our move to a newly designed office in Toronto is in celebration of and necessity to our 800% YOY growth and 100% internal employee growth year to date,” said Marc Faucher, Unata COO and CFO. “We are excited to be growing as rapidly as we are and are looking to continue this growth and success into Q4 and 2016 with our new customers and through a focus on innovation and design.”