KappAhl to launch the Limited Edition collection inspired by dried roses and dramatic prints this autumn

Mölndal, Sweden, 2017-May-24 — /EPR Retail News/ — In September, KappAhl will launch a limited edition collection of autumn’s key items for a trendy and timeless wardrobe. Drawing inspiration from the drama of dried roses, the Limited Edition collection will offer 15 stylish pieces and updated classics in materials like cashmere, satin and Tencel. Limited Edition will be available in limited numbers in selected stores and online.

The 5th of September, KappAhl will launch the Limited Edition collection, featuring striking, eye-catching pieces and trendy silhouettes that work equally well when paired with one another or worn individually. Limited Edition consists of 15 key items, including a short, metallic-champagne down jacket, a pink coat, a lace body and a wide-leg jumpsuit. There are also tops in cashmere, satin and Tencel.

“With Limited Edition, we want to create a slightly sharper wardrobe that still has a classic feel. The pieces have straight lines with feminine touches. This is a new thinking collection that we can’t wait to launch. I’m so excited about wearing the pink coat and lace maxi dress”, says Maria Segergren, KappAhl’s vice president for assortment and design.

Limited Edition is inspired by dried roses and dramatic prints in muted tones. This feeling characterises the patterns and their colour palettes, which tastefully combine dirty pinks with burnt hues – a colour scheme that presents both beauty and drama.

Limited Edition will be available in limited numbers in selected stores and online from 5 September 2017.

KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 380 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our mission is to offer value-for-money fashion of our own design with wide appeal. More than half of the range is sustainability labelled. In 2015/2016 sales were SEK 4.7 billion and the number of employees was about 4,000 in nine countries. KappAhl has been listed on Nasdaq Stockholm since 2006. More information is available at www.kappahl.com.

For more information:
Monika Kostovska
Fashion PR and Sustainability Marketing Manager
KappAhl
tel. +46 704 71 55 56
monika.kostovska@kappahl.com

Source: KappAhl

Fashion student Kim Linghoff wins the KappAhl Sustainable Design Contest 2017

Fashion student Kim Linghoff wins the KappAhl Sustainable Design Contest 2017

 

Mölndal, Sweden, 2017-May-01 — /EPR Retail News/ — A unanimous jury has named fashion student Kim Linghoff winner of the KappAhl Sustainable Design Contest 2017. The winning entry is about upcycling and puts excess yarn otherwise wasted in clothing production to use.

“The winning entry showcases smart design with a view to a sustainable fashion future.
Kim’s upcycling idea is playful, tasteful and innovative. We see a lot of potential to create something really interesting with Kim,” says Maria Segergren, Vice President, Assortment and Design.

The KappAhl Sustainable Design Contest is a competition for fashion and textiles students who would like to get involved in developing the sustainable design solutions of the future. This year’s winner is Kim Linghoff, a 28-year-old student of fashion at Beckmans College of Design in Stockholm. Her winning entry is based on the idea of making use of excess yarn from clothing production to create modern knitted garments

The jury’s statement reads, “This year’s winning entry is about upcycling. Kim Linghoff has shown how we can both playfully and tastefully combine newly produced materials with excess materials from previous production to make new and exciting knitted garments. A smart way of breathing new life into waste materials instead of throwing them away.”

“As a designer, I neither want nor need to choose between sustainability and high fashion. The tops I designed for my entry stand out and demand attention. Sustainable, knitted garments don’t need to be plain, practical things that just hang off you; these are tops that I would want to wear myself,” says Linghoff.

This autumn, Linghoff will develop her solution together with KappAhl’s design team.

About the KappAhl Sustainable Design Contest
Over 80 per cent of a product’s environmental impact is determined at the drawing board. This makes sustainable design a field with both great potential and plenty of room for experimentation and creative ideas. That’s why KappAhl set up the KappAhl Sustainable Design Contest, for design students in fashion and textiles with a connection to Sweden, Finland, Norway and Poland who want to be involved in developing the sustainable design solutions of the future. Find more on the contest at http://www.kappahl.com/designcontest.

The jury for the Sustainable Design Contest consisted of fashion journalist Emilia de Poret; Kate Goldsworthy, Senior Research Fellow at University of the Arts, London and part of Mistra Future Fashion; Maria Segergren, KappAhl’s Vice President Assortment and Design; Karin Verdoes, KappAhl’s designer; Lina Nyqvist, KappAhl’s sustainability manager for assortment; and Eva Kindgren de Boer, KappAhl’s sustainability manager for production.

Last year’s winner in store now
After last year’s competition, 2016 winner Lovisa Malmberg Gomis has designed two dresses with KappAhl’s design team on the theme of multifunctionality. The dresses are available in KappAhl’s stores at the moment, as part of this year’s Celebrate collection. Watch a film about the dresses here.

KappAhl aims to create high-quality, value-for-money fashion, produced with care and respect for people and the environment. Today, 38% of the company’s products are sustainability-labelled, and it aspires to use only sustainably produced cotton by 2020.

KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with nearly 380 stores in Sweden, Norway, Finland and Poland, together with Shop Online. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers.

In 2015/2016, turnover was SEK 4.7 billion, with approx. 4,000 employees in nine countries. KappAhl is listed on Nasdaq Stockholm.

Download file: 170427 Promising designer wins KappAhl Sustainable Design Contest 2017

PRESS CONTACTS:
Maria Segergren
Vice President
Assortment and Design.
Tel: +46 (0) 704 71 55 32.

Fredrika Klarén
Head of Sustainability.
Tel: +46 (0) 704 71 55 58.

For photos and company information
Charlotte Högberg
Head Corporate Communications
Tel. +46 (0) 704 71 56 31
charlotte.hogberg@kappahl.com.

Source: KappAhl

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KappAhl announces Sustainable Design Contest from 23 January to 2 April 2017

KappAhl announces Sustainable Design Contest from 23 January to 2 April 2017

 

Mölndal, Sweden, 2017-Jan-25 — /EPR Retail News/ — This week it is once again time for the KappAhl Sustainable Design Contest, a competition for fashion and textiles students who would like to get involved in developing the sustainable design solutions of the future.

“The competition is part of KappAhl’s work to develop new ways of working that encourage sustainable design and production,” explains Maria Segergren, Vice President of Assortment and Design.

Over 80 per cent of a product’s environmental impact is determined at the drawing board. This makes sustainable design a field with both great potential and plenty of room for experimentation and creative ideas. KappAhl is therefore announcing the KappAhl Sustainable Design Contest, a competition for design students in fashion and textiles in Sweden, Finland, Norway and Poland.

As a result of last year’s competition, winner Lovisa Malmberg Gomis has designed two dresses with KappAhl’s design team on the theme of multifunctionality. The dresses will be available in KappAhl’s stores from week 16 as part of this year’s Celebrate collection.

The jury will consist of fashion journalist Emilia de Poret; Kate Goldsworthy, Senior Research Fellow at Textile Futures Research Centre, University of the Arts, London and part of Mistra Future Fashion; Maria Segergren, KappAhl’s vice president of assortment and design; Karin Verdoes, KappAhl’s designer; Lina Nyqvist, KappAhl’s sustainability manager for assortment; and Eva Kindgren de Boer, sustainability manager for production.

The KappAhl Sustainable Design Contest will run from 23 January to 2 April 2017. The winner will be able to put their idea into practice with KappAhl’s designers, and they will also have the chance to go on a trip to one of KappAhl’s countries of production on the theme of sustainable production or participate in a month-long internship at KappAhl’s head office.

Find out more about KappAhl’s Sustainable Design Contest at www.kappahl.com/designcontest

KappAhl aims to create high-quality, value-for-money fashion, produced with care and respect for people and the environment. Today, 38% of the company’s products are sustainability-labelled, and it aspires to use only sustainably produced cotton by 2020.

KappAhl was founded in 1953 in Gothenburg and is a leading fashion chain in the Nordic region, with nearly 380 stores in Sweden, Norway, Finland and Poland, together with Shop Online. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers.

In 2015/2016, turnover was SEK 4.7 billion, with approx. 4,000 employees in nine countries. KappAhl is listed on Nasdaq Stockholm.

Download file: 170124 Time for the Kappahl Sustainable Design Contest 2017

Contact:
Maria Segergren
Vice President Assortment & Design
Tel: 46 (0)704-71 55 32

Charlotte Högberg
Head of Corporate Communications
Tel. 46 (0)704-71 56 31.
E-mail: charlotte.hogberg@kappahl.com.

Source: KappAhl

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KappAhl launches film series Make it feel right to guide and inspire consumers to sustainable clothing consumption

Mölndal, Sweden, 2016-Nov-02 — /EPR Retail News/ — We buy 12 kilos of clothes and textiles per person, per year – and throw away 8 kilos in our household rubbish. This, despite the fact that 95% of what we bin could gain a new lease of life in the clothing cycle. With its film series Make it feel right, KappAhl hopes to guide and inspire consumers towards more sustainable clothing consumption, looking at everything from care advice to do-it-yourself tips and from re-use to sustainable design and production.

In the new film series Make it feel right, which has been made for KappAhl with the help of independent experts, journalist Annika Leone investigates how we can get our clothes to “feel right” – both for ourselves and for the planet.

“Access to more sustainable fashion is an important issue. Whether as producers or consumers, we must all help to close the loop for our clothes,” says Maria Segergren, who has recently stepped into the role of vice president of assortment and design at KappAhl. “We need more sustainable materials and more sustainable production methods, and the clothes need to be collected in again once the consumer is finished with them.”

Over the six films, Leone guides us from the cotton field to the wardrobe, via the design studio. The first film looks at the value of clothes, discussing, among other things, how we can breathe new life into our wardrobes through upcycling, the sustainable options available once you are done with a garment, stain removal and clothes care. Not to mention the fact thata good move for unwanted clothes is to hand them in at a clothes collection point.

“Clothes care seems to be something of a lost art in our society, unfortunately. There are lots of concrete tips and pieces of advice that could make us so much more sustainable in how we treat our clothes. Many consumers wash their clothes too often,” says Jessica Cederberg Wodmar, sustainability expert at JCW Sustainable Communications.

Even once a garment has really done its bit, the rubbish bin is still a bad move: fact is, even worn and dirty textiles can be put to use nowadays.
“Even a pair of holey socks has value and can have its lifespan extended. The problem is that all too few textiles are currently collected in for reuse or recycling,” says Fredrika Klarén, who is head of environmental affairs at KappAhl.

The textile collection scheme Wear, love and give back is one of KappAhl’s many sustainability initiatives. The green and white collection containers can be found in every store, and over half of what is currently collected is reused in its current condition – through sales on the second-hand market or donations to good causes, for example. A similar amount can be ground down to produce new textiles such as insulation materials, and this percentage will only increase as research finds new ways of recycling textile fibres. Even now, only a very small percentage of what KappAhl collects needs to go to energy recovery.

You can find out more about KappAhl’s sustainability work on our webpage under the “Sustainability” tab.

The Make it feel right films

  1. Film 1: The value of clothes – Annika Leone and the film team investigate what we as consumers can do to make our clothes last longer.
  2. Film 2: Sustainable clothes – Annika Leone and the film team visit KappAhl’s head office to see how the company’s designers are working to make sustainable choices right from the drawing board.
  3. Film 3: Our beloved cotton – Annika Leone and the film team travel to India to visit the cotton fields and see what the clothing industry can do for growers and their families, looking at how to spread awareness of the importance of using less water and chemicals in cotton cultivation.
  4. Film 4: Made in Bangladesh – Annika Leone and the film team travel to Bangladesh to visit factories and to find out whether clothes labelled as “Made in Bangladesh” are a good or bad buy.
  5. Film 5: Collaboration is the way forward – Annika Leone and the film team travel to India to find out how clothing chains and other industry figures can work together to improve textile production for people and the environment.
  6. Film 6: Fine just as you are! – Annika Leone and the film team explore how all of the ideals surrounding fashion and clothes fit together.

More about Jessica Cederberg Wodmar
Jessica is a sustainability coach, moderator and public speaker. She runs her own company, JCW Hållbar Kommunikation,which among other things trains companies in issues of sustainability. Jessica hosts Hållbarhetspodden, Veckans Affärer’s podcast on sustainability, and is also author of the book Hyfsat Hållbar (“Pretty Sustainable”).

KappAhl aims to create high quality, value-for-money fashion produced with care and respect for people and the environment. Today, 38% of the company’s products are sustainability-labelled. KappAhl was founded in 1953 in Gothenburg. We are a leading fashion chain in the Nordic region, with nearly 380 stores in Sweden, Norway, Finland and Poland, together with Shop Online. Our business concept is to offer value-for-money fashion of our own design to a wide range of consumers. In 2015/2016, turnover was SEK 4.7 billion and the number of employees approx. 4,000 in nine countries. KappAhl is listed on Nasdaq Stockholm. More information is available at www.kappahl.se

For more information:
Fredrika Klarén
Head Sustainability
Tel: +46 (0)704-71 55 58

Maria Segergren
Vice President Assortment & Design
Tel: +46 (0)704-71 55 32

PRESS CONTACTS:

Corporate and Investor Relations
Charlotte Högberg
Head of Corporate Communications
Phone: +46 70 – 471 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska
Fashion Press Responsible
Phone: +46 70 – 471 55 56
monika.kostovska@kappahl.com

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KappAhl launches film series Make it feel right to guide and inspire consumers to sustainable clothing consumption
KappAhl launches film series Make it feel right to guide and inspire consumers to sustainable clothing consumption

 

Source: KappAhl