IHL Group and NCR Corporation survey: Retailers who invest in technologies are more likely to enjoy high sales growth

Report found three key strategic areas of attention: seamless shopping experience, personalization and store transformation

DULUTH, Ga, 2017-Jan-17 — /EPR Retail News/ — Retailers who spend more on technology are more likely to enjoy high sales growth, according to a recent survey that IHL Group and NCR Corporation (NYSE: NCR), a global leader in omni-channel solutions, today (January 14, 2017) revealed.

The Unified Commerce Landscape Report from NCR, in partnership with research and analyst firm IHL Group, found that retailers who invest in technologies designed to create seamless shopping experiences, personalization and store transformation enjoy sales boosts of up to 100 percent and more.

The report split retailers into two categories according to their sales growth, and correlated these groups with adoption of 30 different unified commerce functionalities. The research found that retailers using these technologies enjoyed a huge sales boost over rival retailers that did not use the commerce functionalities. These include:

  • Store transformation: retailers that provide mobile sales tools for staff saw 77 percent higher sales growth, those that deployed mobile POS saw 92 percent higher sales, while stores that offer in-store Wi-Fi saw a mammoth 663 percent increase in sales compared to those that do not
  • Personalization: 110 percent higher sales growth for retailers that actively market their cross-channel services; 107 percent higher average increase for those using customer preference across channels, and 84 percent more sales growth for retailers who employ loyalty programs in real time
  • Seamless experience: 102 percent higher sales growth for those using cross-channel demand planning, and 18 percent more for retailers that use order management systems – the foundation of Unified Commerce

90 large retail chains in the USA and UK were surveyed across two main categories: general merchandisers, such as department stores, specialty hard and soft goods, and food, drug, convenience, and mass merchants. The most successful general merchandisers also focused on an additional area, providing actionable analytics for store associates. More than half (56 percent) in this category are using analytics to empower in-store staff to make the best decision at the point of customer interaction.

“The last few years has seen brick & mortar retailers fighting back against the online giants, as retailers realize that bricks-and-mortar shops can provide a unique experience that you can’t get on the web,” Mark Benjamin, president and COO, NCR Corporation. “Our research shows the enormous value that can be gained from striking the right balance of investment in technologies that create a seamless shopping experience – whether online or in store – and thus, increased customer loyalty.”

Retail leaders spend on average 69 percent more on IT than other respondents in the survey, but the secret in not just in the total spent: “Successful retailers understand that they need to focus on every area simultaneously, and align these systems in a balanced and strategic way, if they are to unlock all the transformational benefits that technology can bring,” said Benjamin.

“Retailers can no longer view IT as only a cost center but a strategic resource to grow the business.  The IT spending commitment from retail leaders is having a dramatic impact on their ability to balance the top strategic priorities: creating a seamless shopping experience, creating a ‘WOW’ in-store experience, and improving customer loyalty,” said Greg Buzek, President of IHL Group. “Without the relevant budget available, others simply cannot keep up and are at most at risk.”

More information on the report can be found at: www.ncr.com/howgreenisyourgrass

NCR is leading transformational change across the entire retail ecosystem through its omni-channel software platform, channel integration & transformation and digital enablement. See its portfolios at the National Retail Federation Show (NRF) January 15-17, 2017, Jacob K. Javits Convention Center, New York City Booth #3405.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Ga., USA, with over 30,000 employees and does business in 180 countries.

Global website: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: http://linkd.in/ncrgroup
YouTube: www.youtube.com/user/ncrcorporation

Media Contact:
Ortrud Wenzel
NCR Corporation
+49 821 4058191
ortrud.wenzel@ncr.com

Tim Henschel
NCR Corporation
770.299.5100
tim.henschel@ncr.com

Source: NCR Corporation

NCR leads POS software provider for the retail and hospitality industries according RBR “Global POS Software 2016” report

DULUTH, Ga., 2017-Jan-14 — /EPR Retail News/ — NCR Corporation (NYSE: NCR), a leader in omni-channel technologies, is the leading point-of-sale (POS) software provider for the retail and hospitality industries according to research published by the strategic research and consulting firm RBR.

RBR’s study Global POS Software 2016 is the first in-depth international study of this dynamic market, analysing nearly 1,000 projects by more than 40 vendors. The report shows that there are more than 6.6 million POS installations worldwide in the retail and hospitality industries, with NCR as the market leader with 18% market share.

“Retail and hospitality brands are undergoing an evolution and transforming to become digitally integrated businesses. Omni-channel software that can seamlessly integrate physical and digital channels, while aggregating, integrating and presenting enterprise data, is critical to their success,” said Mark Benjamin, president and COO, NCR Corporation. “Our point-of-sale software has actually become a platform of sale that enables our customers to embrace mobile and cloud capabilities, transform their operations and redefine the customer experience.”

NCR is leading transformational change across the entire retail ecosystem through its omni-channel software platform, channel integration & transformation and digital enablement. See its portfolios at the National Retail Federation Show (NRF) January 15-17, 2017, Jacob K. Javits Convention Center, New York City Booth #3405.

“Express customers continue to share with us that they want access to our products anytime and anywhere,” said Keith Pickens, chief information officer of Express. “NCR offers us solutions that we can leverage to support our need to deliver a shopping experience that is efficient and personalized across every channel.”

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omnichannel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Ga., USA, with over 30,000 employees and does business in 180 countries.

Web sites: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation

Media Contact:
Tim Henschel
NCR Public Relations
770.299.5100
tim.henschel@ncr.com

Source: NCR Corporation