Bradford, England, 2015-9-21 — /EPR Retail News/ — Morrisons own-brand wines have won more silverware at the prestigious International Wine & Spirit Competition (IWSC), who today published the results for South Africa. Morrisons scooped a further 9 medals adding to their haul of 32 medals already secured in previous tranches of the competition.
Tesco was second with 7 medals and Sainsbury’s were third with 5 medals for their own-brand South African wines. 7 of the 9 medals won by Morrisons went to wines costing less than £5 and were a part of the of the Morrisons great value ‘Chalkboard’ range.’
Impressively the Silver medal winning Morrisons Cabernet Sauvignon £4.49 (pictured) was judged to be as good as South African icon Kanonkop Cabernet Sauvignon which retails at £28 (Majestic Wine).
The medal winners were as follows:
- Morrisons Cabernet Sauvignon 2014, £4.00
- Morrisons Chenin Blanc 2014, £4.00
- Morrisons Sauvignon Blanc 2014, £4.00
- Morrisons Merlot 2014, £4.00
- Morrisons Shiraz 2014, £4.00
- M Signature Shiraz 2014, £6.99
- Morrisons Pinotage 2014, £4.49
- Morrisons Chardonnay 2014, £4.49
- M Signature Pinotage 2014, £6.99
Mark Jarman, Senior Wine Sourcing Manager at Morrisons, said: “We strive to ensure that every product in our range offers fantastic quality and brilliant value for money. These awards are great recognition for the work that we are doing, but more importantly are extremely helpful for customers looking to buy a great bottle of wine at a fair price. All of these wines have been blended by the Morrisons wine team at source in South Africa and I am delighted by this endorsement.”
The announcement follows a string of own-brand wine wins with 80 individual medals at the 2015 International Wine Challenge and 57 at the 2015 Decanter World Wine Awards. This latest endorsement of Morrisons drinks range comes after the retailer was recently crowned 2015 Supermarket of the Year at the International Wine Challenge Awards and won the 2015 Retail Buying Team of the Year Award at The Drinks Business Awards.
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SOURCE: Wm Morrison