Waitrose report reveals 2015’s top food trends

Waitrose report uncovers key shopping, eating and drinking habits this year – based on millions of purchases in shops and online, and comprehensive new consumer research

LONDON, 2015-10-23 — /EPR Retail News/ — The report – the third annual Waitrose look at key food and drink trends – was researched throughout 2015.  A series of in-depth focus groups in the summer were followed up with comprehensive new OnePoll consumer research.  Trends are supported with insight from Waitrose retail and food teams, as well as internal customer research and product sales.

Findings include:

  • Half of us now shop more like we’re on holiday; little and often, locally, and focusing on fresh food for tonight.  Online shoppers choose twice as many cleaning and store cupboard products as in-store customers – freeing themselves to buy fresh baskets of food as they like. In London 40% of Waitrose sales are after 5pm, as people buy dinner on the way home. And three in 10 people now visit a supermarket three to four times a week – up from a quarter of us five years ago. (Page 9)
  • Two thirds admit to being overwhelmed by the endless choice available – whether informal dining, music streaming or TV on demand.  We are responding by setting our own boundaries in the home, for example keeping certain nights free to eat together, or banning phones at the table. One in five have bought a meal deal this year, and littleWaitrose sales are up 25% – as people limit the choices they need to make. (Page 3)
  • A third of us say pausable TVs and services like Netflix and iPlayer mean fewer TV dinners in our homes. But in general our mealtimes are more informal than ever – one in seven families use their dining room less than they used to, and a quarter of us eat outside more. ‘Grazing’ options in Waitrose shops have surged by 23% this year, and this casual approach is reflected in cooking too – we prepare more sharing plates and informal meals. (Page 7)
  • When it comes to health, eight in 10 of us no longer like to be told what’s healthy and what’s not. We are becoming our own experts – researching diets to suit our lifestyle. Sixty percent of us have set ourselves health rules this year. Of these, a quarter have committed to no alcohol during the week, 7.5% have tried the 5:2 diet, and a third have cut down sugar – by far the most popular way to manage health in 2015. (Page 4). Many are doing this by choosing mini versions of their favourites – whether ice creams or bottles of wine. Others have invested in a Nutribullet or a spiraliser (page 8). More than nine in 10 of us now believe in the saying ‘everything in moderation’.

Says Waitrose Managing Director Mark Price: ‘Our research has uncovered a fascinating phenomenon. In this ‘open all hours’ culture, two-thirds of us say we feel overwhelmed by the proliferation of choice available, and feel the need to reimpose boundaries when it comes to family life. In this report, we outline six key boundaries that have evolved and look at how people are, in different ways, replacing them with new ones.’

Released today, 21 October, the report also takes a look at our favourite products of the year (Food Barometer page 2, Drinks Barometer page 12). And at a range of other trends – including whether where you come from might influence your choice of biscuit and whether you choose to dunk (Biscuit map, page 6) – or what the most popular exported Waitrose foods are around the world (in Gibraltar, essential Waitrose cheese and onion crisps tops their shopping list – page 11).  And what your age may have to do with your favourite kitchen gadget (Page 8-9).

Notes to editors:

The Waitrose Food & Drink Report is released on Wednesday 21 October.  All images and graphics are available to use – please contact us for more information or an interview.

Enquiries

For further information please contact:

Waitrose Press Office,
Telephone: 01344 825 080

SOURCE: John Lewis Partnership.

Mark Price to step down as Managing Director of Waitrose and Deputy Chairman and to leave the Partnership on 3 April 2016

Rob Collins appointed new Managing Director of Waitrose

LONDON, 2015-10-21 — /EPR Retail News/ — The John Lewis Partnership announces today that, after a 33 year career, Mark Price has set out his intention to step down as Managing Director of Waitrose and Deputy Chairman and to leave the Partnership on 3 April 2016.  Mark has worked with Sir Charlie Mayfield, the Partnership’s Chairman, to agree the timing of his leaving in the best interests of the Partnership.

Rob Collins, Waitrose’s Retail Director, has been appointed to succeed Mark when he steps down.  Rob has been with the Partnership for 22 years, initially with John Lewis in a number of senior roles before moving to Waitrose in 2007 to establish its e-commerce business.  In 2010 Rob was appointed Personnel Director and in early 2012 was appointed Retail Director.

Sir Charlie Mayfield said: ‘Mark is pursuing new opportunities, but he will remain a passionate advocate of the Partnership and its ownership model.  He has had a long and distinguished career with the Partnership and his leadership of Waitrose has seen outstanding success.  As a member of the Partnership Board for 11 years and Deputy Chairman since 2013, Mark has played a key role in steering the Partnership and has been a valued and trusted colleague.

‘Rob Collins has been a central figure in Waitrose’s management team for a number of years and his strong leadership skills and operational success have ensured that he has been a central part of the Board’s thinking on succession planning for some time.  I’m confident that he will make the step-up to the Managing Director role quickly and effectively.’

The John Lewis Partnership – The John Lewis Partnership operates 45 John Lewis shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2), johnlewis.com, 342 Waitrose shops, waitrose.com and business to business contracts in the UK and abroad. The business has annual gross sales of over £10bn. It is the UK’s largest example of worker co-ownership where all 88,700 staff are Partners in the business.

John Lewis – John Lewis operates 45 John Lewis shops across the UK (32 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis, ‘Best Clothing Retailer 2015’ , ‘Best Electricals Retailer 2015’ and ‘Best Homewares Retailer 2015’¹, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

¹ Verdict Consumer Satisfaction Awards 2015

You can follow John Lewis on the following social media channels:
www.johnlewis.com/twitter
www.johnlewis.com/facebook
www.johnlewis.com/youtube.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 342 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries

For further information please contact:

John Lewis Partnership
Andrew Moys, Director of Communications
Telephone: 020 7592 6292

Citigate Dewe Rogerson
Simon Rigby
Telephone: 020 7638 9571

Game-changing scheme: myWaitrose members can choose the products they’d like to save 20 per cent on

Berkshire, England, 2015-6-18 — /EPR Retail News/ — In a worldwide first, Waitrose will give its customers the power to pick which groceries they save money on every time they shop whether it’s in a branch or online.

The game-changing scheme called ‘Pick Your Own Offers’ puts customers in the driving seat. From today, customers who are members of myWaitrose can choose the products they’d like to save 20 per cent on.

Customers will be able to select ten items from a list of nearly a thousand, from everyday or frequently bought items to special treats. Customers will still be able to benefit from the other offers available including the on-going myWaitrose benefits.

Pick Your Own Offers will be on top of Waitrose Brand Price Match, which will continue to match Tesco on branded products.*

Mark Price, Managing Director, Waitrose, said: ‘This is a ground-breaking move giving customers the power to choose the offers they want. We know from the success of myWaitrose that customers like straightforward deals they can trust that are relevant to them. ‘Pick Your Own Offers’ goes one step further by putting them in control.

Different forms of personalised marketing have been around since the 1990s, but we’re introducing mass customisation in grocery. Customers can choose what’s valuable to them when they shop for groceries. We really are giving power to the consumer.’

How does ‘Pick Your Own Offers’ work?

  • Customers can sign up to Waitrose.com or log on to their Waitrose.com account and choose ten products for a 20 per cent discount and make their initial selection online
  • Once confirmed, the customer’s selection then remains fixed for a set period. First selections will remain in place until the end of summer
  • Each time the customer buys their selected products in store or online, the 20% discount will be automatically applied
  • For this to happen, the customer’s myWaitrose card must be swiped in store, and linked to their Waitrose.comaccount online
  • Customers who sign up for the scheme by July 7 2015 will receive £6 off a £60 shop.

The list of nearly 1,000 products has been selected from the most popular items Waitrose customers usually put in their shopping baskets and will offer a combination of branded and own brand groceries.

The ‘Pick Your Own Offers’ promotion is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over 5 million members, with 70% of Waitrose sales made using a myWaitrose card. Waitrose has also lowered the price on over 1600 own label lines and increased promotional participation and depth of promotions offered – both of which are ahead of the market average.**

Further information is available to download:

 

Notes to Editors
* For terms and conditions for Brand Price Match seewww.waitrose.com/home/groceries/waitrose_brand_pricematch/terms_and_conditions.html

**Kantar Worldpanel Total Grocery, 12 week ending 26 May 2015

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 339 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 29 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries
For further information please contact:

Hannah Chance,
Communications Manager, Corporate, Waitrose
Telephone: 01344 826804
Mobile:  07525 273 147
Email: hannah.chance@waitrose.co.uk

The Fairtrade Foundation and Waitrose announce new partnership

LONDON, 2015-2-23 — /EPR Retail News/ — The Fairtrade Foundation and Waitrose have today (20 February) announced a new partnership – the first of its kind between a retail business and the Fairtrade Foundation – in the run-up to the annual Fairtrade Fortnight campaign (23 February – 8 March 2015).

The partnership establishes a new and collaborative way of working together whereby Fairtrade and Waitrose will share best practice, experiences and a joint ambition to build upon sustainable supply chain models.

At Waitrose, it will mean that as well as its wide and ever-growing range of Fairtrade-certified products, the work of theWaitrose Foundation will be recognised and validated by the Fairtrade Foundation – the first time the organisation will verify a third-party scheme.

The Fairtrade Foundation will provide guidance to the Waitrose Foundation as it expands the trading model into countries and regions where it does not currently operate, but where Fairtrade has experience.

Michael Gidney, Chief Executive of the Fairtrade Foundation, said: ‘The objective of the new partnership is to work together to increase the social and economic impact of our respective supply networks, recognising the vital role that business now plays within the international development agenda.

‘We are proud to work with Waitrose, which has been a pioneer of fair and ethical trading and has a long track record of stocking Fairtrade products, regularly extending and refreshing its Fairtrade offering.

‘Mark Price, Managing Director of Waitrose, said: ‘Treating people fairly is at the heart of everything we do and – whether it’s our customers, our Partners, the communities we operate in or the suppliers we work with – we endeavour always to behave responsibly.

‘We’re celebrating the tenth anniversary of the Waitrose Foundation this year and it’s a great accolade to have Fairtrade Foundation support our work.

‘By combining Fairtrade’s expertise in this area with our retail operation, we believe we will be able to deliver greater benefits to the producers and suppliers with whom we both work and together demonstrate the future of fair trading.

‘The FAIRTRADE Mark is the most recognised ethical label in the UK market and is the only independent assurance which pays a minimum price to farmers that aims to cover the cost of sustainable production, as well as an extra Fairtrade Premium. Farmers and workers can invest this additional amount as they choose, in their business or in social projects that benefit their community.

‘As well as supporting Fairtrade products, Waitrose launched its Foundation ten years ago to help improve the lives of workers and the communities supplying products such as citrus fruits, avocados, mangoes and flowers. The initiative democratically shares profits from Waitrose, the importer and exporter to support educational, social and healthcare projects and is active in communities in Ghana, Kenya and South Africa with plans for the supply chain collaboration model to expand. Over 450 programmes have been launched. For example in Kenya, re-used shipping containers have been used to open two hairdresser and community shop businesses in Kenya as well as solar street lighting, allowing local businesses to open longer and the community to feel safer at night.

‘There is also good evidence to suggest that with a strengthened partnership with Fairtrade will be popular with Waitrose shoppers. A recent customer survey found that 84% of shoppers attribute the FAIRTRADE Mark with high product integrity and 83% believe it demonstrates trustworthy provenance.’

‘It is encouraging to see that retailers with vision are exploring new and innovative ways of working with the Fairtrade Foundation in order to benefit producers in developing countries and embedding these practices into a ‘business as usual’ approach. Research shows that the British public want retailers to do the right thing by their suppliers1, so we look forward to this journey with Waitrose and hope that it may set a precedent that other companies will wish to emulate,’ says Michael Gidney.

Notes to editors

About the Fairtrade Foundation:
The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.5 million people – farmers and workers – across more than 74 developing countries benefit from the international Fairtrade system.

Public awareness of the FAIRTRADE Mark continues to be high in 2014, at a level of 77%. Estimated retail sales of Fairtrade products in 2013 exceeded £1.7 billion, a 12% increase on sales of £1.53 billion in 2012.

About Waitrose and the Waitrose Foundation:
Waitrose are proud supporters of Fairtrade and at the end of last year switched the entire range of its seven own-label speciality baking sugars to Fairtrade, benefitting small-scale farmers in Mauritius.Waitrose switched all their bananas to Fairtrade in February 2007. Since then, they have progressively converted their tea, coffee, wine, chocolate and sugar to the certification.

The Waitrose Foundation, launched in 2005, is the supermarket’s innovative supply chain collaboration model that has been active in countries including Kenya and South Africa for the past 10 years. It engages and strengthens workers and their communities to take a role and shared responsibility in their development, a model that resonates with the ethos of the Fairtrade Foundation and that requires engagement, both financially and operationally from all actors of the supply chain.

The Waitrose Foundation exemplifies the John Lewis Partnership’s unique business constitution, ensuring that Waitrose business relationships are conducted with integrity and contribute to the wellbeing of communities within which they operate, whether that be in the UK or overseas.

As well as offering a wide range of Fairtrade certified product the new joint venture will ensure the principles of the Fairtrade Foundation are active in products procured through the Waitrose Foundation model.

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards- currently has 336 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 28 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East.(www.waitrose.com).

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

1 A Eurobarometer poll released earlier this year found that 60% of UK citizens would be prepared to pay an additional 5% or more for groceries that support people in developing countries, such as Fairtrade (this compares with an EU average of 49%).

Enquiries

For further information please contact:
Eileen Maybin
Head of Media Relations, Fairtrade Foundation
Telephone: 020 7440 7686
Email: eileen.maybin@fairtrade.org.uk

Rob Cadwell
Senior Press Officer at Waitrose
Telephone: 01344 826182
Email: rob.cadwell@waitrose.co.uk

Waitrose report shows what Brits eat and drink this year

LONDON, 2014-10-24— /EPR Retail News/ — Waitrose report shows what we’re eating and drinking this year – based on millions of purchases in shops and online.

The Waitrose Food & Drink Report 2014 draws on a year of Waitrose sales and new consumer research, providing a comprehensive view of British behaviour – supported with insight from the retailer’s experts.

Findings include:

  • Our food choices are increasingly influenced by technology and social media – from how we shop and what we cook, to how we communicate about food.  For example this is the first year that Waitrose customer enquiries via social media have overtaken emailed enquiries (p.6)
  • Breakfast tastes are changing, with honey sales overtaking jam for the first time (‘Going Up’ trends barometer)
  • Our taste buds are changing and we’re more familiar with global cuisine than ever before.  We have moved on from old favourites and are now four times as likely to buy a katsu curry kit as we are tikka masala (p.4 and ‘Going Up’trends barometer)
  • We’re more ‘time-poor’ than ever.  We shop little and often and in ways that suit us – regularly in convenience shops, grabbing breakfast on the move (sales up 10%) and looking for foodie shortcuts (p.3)
  • Four in 10 of us say weekends are now more of a food event than they were –gathering family and friends and experimenting with cooking.  And programmes like Great British Bake Off are inspiring people to try what they see more than ever before (p.4 and News bites August).

And to drink:

  • White wine drinkers are just starting to develop from the safe-ground of Sauvignon Blanc to new grapes and countries, with varieties such as Austrian Grüner Veltliner leading the way
  • Drink of the year, Aperol, has seen sales soar by 800% over the year at Waitrose, and sales of coffee liqueur by 15% as espresso martinis make their way out of city bars and into home dinner parties.

The report – the second annual Waitrose look at what we’re eating – also takes a look back at the year’s key events and how they shaped our choices.  For example many of us went out in search of a Tunnock’s Tea Cake (sales up 62%) after they featured in the Commonwealth Games opening ceremony, or tried South American wine (sales up 50%) during the World Cup in Brazil.

And this was the year when drinkable ‘gifts for teacher’ really hit home, with sales of Champagne (sales up 26%) and bottle gift bags (sales up 44%) spiking for the end of term in July.

Released today, 22 October, the report uncovers seven key 2014 food trends that have either emerged or fully cemented themselves this year: Time-poor shoppers; Global explorers; Weekend foodies; Flexitarianism; Permanently healthy; Eat it, Tweet it!; and Rustic luxe.

Says Waitrose Managing Director Mark Price:  ‘As an innovative food retailer we’re constantly focused on food and drink trends, so we can create products that continue to be at the cutting edge.

‘We have seen that Britain has become a lot thriftier, probably for the better – shoppers have refused to let go of the shopping habits they adopted during the recession.  But, despite this, three things remain constant: Britons’ culinary curiosity, their love of good food and their desire to eat healthily.

‘We are fast becoming a nation of foodies. Increasing numbers of people have moved from seeing eating as functional to seeing it as an experience to be relished and enjoyed. Today, more than ever before, people see food and cooking as a hobby. All these factors feed into how we eat in 2014.’

Notes to editors:
The Waitrose Food & Drink Report is released on Wednesday 22 October.  All images and graphics are available to use – please contact us for more information or an interview.

Enquiries
For further information please contact:

Waitrose Press Office,
Telephone: 01344 825 080