Starbucks Vietnam and The Asia Foundation to prepare disadvantaged young people for careers in Vietnam’s fast-growing food and beverage industry

Starbucks Vietnam and The Asia Foundation to prepare disadvantaged young people for careers in Vietnam’s fast-growing food and beverage industry
Starbucks Vietnam and The Asia Foundation to prepare disadvantaged young people for careers in Vietnam’s fast-growing food and beverage industry

 

Starbucks extends commitment to creating opportunities and employment in communities around the world

HANOI, 2016-Dec-07 — /EPR Retail News/ — Starbucks Vietnam and The Asia Foundation, a nonprofit international development organization, today (December 5, 2016 ) announced a one-year vocational training program in Hanoi to prepare young people from disadvantaged backgrounds for careers in Vietnam’s fast-growing food and beverage industry. The Starbucks Vocational Training program will engage 50 youth between the ages of 18 and 24, including those who have been affected by family violence, human trafficking, and poverty, in a training program where they will acquire the professional and life skills required to succeed in the retail sector.

As part of the program, youth will receive both classroom instruction focused on subjects such as customer service, English language learning, financial literacy, and work readiness, as well as on-the-job training. Starbucks partners (employees) will actively engage in the program, providing seminars and in store experience. Upon completion of the program, youth will receive six months of follow-up assistance to help them secure full-time employment.

“Being an active part of the communities we serve in is intrinsic to who we are as a company,” said Mark Ring, president of Starbucks Asia Pacific. “As Starbucks continues to grow in Vietnam and across Asia, so too does our aspiration to build a different kind of company – one committed to performance that is driven through the lens of humanity – and being a positive force in building the future success of young people.”

“We are proud to partner with The Asia Foundation and REACH to provide lifelong experiences and skills for disadvantaged young people,” said Patricia Marques, general manager for Starbucks Vietnam.

“Youth in Vietnam represent a huge pool of talent for this dynamic country, but at the same time there are also challenges for many young people to gain access to work. We have created this project to build confidence, self-esteem and training, which will help them to succeed in the economy.”

Figures from the General Statistics Office in 2015 indicate that the unemployment rate among youth is more than triple the overall unemployment rate, standing at 6.75%. While well-educated workers are able to access expanding opportunities in the private sector, for less educated workers, and particularly those from rural areas, it is much more challenging due to their lack of education, skills and business connections. This leaves them with fewer options and makes them more vulnerable to exploitation.

“The gap between supply and demand in Vietnam’s fast-growing industries is an opportunity to provide disadvantaged youth with market-driven, practical vocational training. And by providing employers with skilled young people, we are proud to partner with Starbucks Vietnam to contribute to the development of a workforce that can help to meet the demands of Vietnam’s rapidly changing economy, while empowering some of the country’s most disadvantaged communities,” said Dinh Thi Kieu Nhung, The Asia Foundation’s project manager.

Starbucks Vietnam and The Asia Foundation will implement this program in partnership with REACH, a local non-governmental organization specializing in providing vocational training, career advice, and job placement to some of Vietnam’s most disadvantaged youth. Funding for the project is supported by The Starbucks Foundation.

About The Starbucks Foundation

Established in 1997, The Starbucks Foundation believes in creating pathways to lifelong opportunities for underserved young people and developing social consciousness through community service to create a purpose driven workforce. The Foundation is proud to partner with organizations that are providing the training and experiences needed to help young people become job ready. The Starbucks Foundation gave $6.9 million to 128 nonprofit organizations in 2015. The Starbucks Foundation also supports employee engagement in their local community. Coming together in service represents a fundamental act of citizenship for individuals, businesses and community members to create a stronger, more cohesive society.

About The Asia Foundation

The Asia Foundation is a nonprofit international development organization committed to improving lives across a dynamic and developing Asia. Headquartered in San Francisco, The Asia Foundation works through a network of offices in 18 Asian countries and in Washington, DC. Informed by six decades of experience and deep local expertise, the Foundation’s work across Asia addresses five overarching goals—strengthening governance, empowering women, expanding economic opportunity, increasing environmental resilience, and promoting regional cooperation. The Foundation receives funding from a diverse group of bilateral and multilateral development agencies, foundations, corporations, and individuals. In 2015, it provided more than $95 million in direct program support and distributed textbooks and other educational materials valued at over $10 million.

About REACH

Established in 2008, REACH is a local nonprofit organization that specializes in providing vocational training, career advice and job placement for Vietnam’s most disadvantaged youth. REACH provides practical training in areas including hospitality, tourism, hairdressing, nail art, sales, marketing, and web and graphic design across its centers in Hanoi, Da Nang, Hue, Hoi An, and Hai Duong. To date, REACH has trained over 6,000 youth with a very committed staff. Over 80 percent of its students have been placed in a stable employment post-graduation in the services sector such as bartending, sales, and web design.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

###

Starbucks Coffee Company opened the doors to its store in Phnom Penh, Cambodia

Starbucks Coffee Company opened the doors to its store in Phnom Penh, Cambodia
Starbucks Coffee Company opened the doors to its store in Phnom Penh, Cambodia

 

PHNOM PENH, CAMBODIA, 2016-Oct-08 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today ( October 7, 2016) opened the doors to its newest flagship store in Asia, located in Phnom Penh, Cambodia, building on its long-term relationship with Hong Kong Maxim’s Group. Cambodia is Starbucks 16th market in the China and Asia Pacific region. In September, Starbucks celebrated 20 years since the opening of its first store outside North America in Japan and today, the company has more than 6,200 stores across the China and Asia Pacific Region.

“We are proud to bring an elevated experience to Cambodia with the introduction of our Starbucks Reserve™ coffees,” said Mark Ring, president, Starbucks Asia Pacific. “Our new flagship store in Phnom Penh’s vibrant Boeung Keng Kang neighborhood will excite Cambodian customers with a unique coffee experience that showcases our deep passion for some of the finest coffees from around the world, while honoring the country’s rich heritage and culture.”

At the flagship store, customers can discover exceptional coffees, engage with Starbucks partners (employees) and form a deeper connection with Starbucks coffee heritage. With an atmosphere that invites customers to explore the tastes and flavors of coffees from around the world, they can sit at the interactive coffee bar and experience a range of brewing techniques including Siphon, Cold Brew, Pour-over, Coffee Press and the state-of-the-art Black Eagle espresso machine. In the hands of Starbucks skilled baristas, the Black Eagle espresso machine delivers a smooth quality and consistent taste profile that complements Starbucks® signature handcrafted beverages.

Inspired by Starbucks 45-year history of sourcing, roasting and serving some of the world’s finest coffees, the flagship store features Starbucks core menu in addition to rare small-lot coffees through its exclusive Starbucks Reserve™ coffee program. For the store opening, baristas are handcrafting two small lot Starbucks Reserve™ coffees: Colombia La Unión 16 and Papua New Guinea Luoka. Over time, the store will showcase a rich variety of coffees that draw on Starbucks relationships with small lot coffee farmers from the world’s coffee growing regions. All Starbucks Reserve™ coffee is roasted at the Starbucks Reserve™ Roastery and Tasting Room in Seattle.

To further elevate the coffee experience for customers, select partners at the store are Starbucks Coffee Masters. The Coffee Master program recognizes their expertise with the special designation of the black apron after they pass written and taste tests.

Through its licensed partner Coffee Concepts (Cambodia) Limited, a subsidiary of Hong Kong Maxim’s Group, Starbucks entered the Cambodian market in December 2015 and currently operates two stores at Aeon Mall and the Phnom Penh International Airport.

“We are pleased to further strengthen the partnership between Maxim’s and Starbucks in Asia and look forward to continuing to deliver the unique Starbucks Experience through coffee leadership, high-quality products, exceptional service and engaging baristas in a welcoming environment to customers across Cambodia,” said Michael Wu, Chairman and Managing Director, Hong Kong Maxim’s Group.

A Perfect Blend of Cultures

The design of the new two-story, 650 square-meter (7,000 square-feet) store features local craftsmanship and iconic global images, including a hand-carved Siren made of Cambodian sandstone, an illustration of Starbucks first store at the Pike Place market on a textured rattan canvas, a coffee landscape inspired tapestry made of fabric tightly woven on a rattan frame, and a metal sculpture hanging over the bar inspired by the coffee aroma.

The centerpiece is a hand-painted mural over the staircase to the second floor, and illustrates the popular Cambodian folklore of Sovann Maccha, the siren princess with a tail that is transformed into two majestic Naga dragons. Illustrated by prominent local urban artists Peap Tarr and Lisa Mam, the artist highlights the distinct beauty and characteristics of urban Khmer art.

Long-term Community Investments
As Starbucks continues to expand its store footprint in Cambodia, it is deeply committed to being an active member of the community and a catalyst for positive change. Currently, Starbucks is working with Cambodian Children’s Fund, a non-government organization that works with children in one of the most underserved areas of Phnom Penh. The Cambodian Children’s Fund aims to transform the country’s most impoverished children into future leaders, by delivering education, family support and social development programs to the local community.

About Hong Kong Maxim’s Group
Founded in 1956, Hong Kong Maxim’s Group is a leading food and beverage company comprised of Chinese, Asian and European restaurants, quick-service restaurants, bakery shops, coffee shops, Japanese chain restaurants and institutional catering, while providing a range of festive products, including the award-winning Mei-Xin Mooncakes. Altogether, the Group operates over 970 outlets in Hong Kong, PRC, Vietnam and Cambodia. It also established the first Sino-Foreign joint venture in PRC in 1980 and now delivers air catering service in 11 cities through joint ventures.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

###