Europe Halloumi Cheese Market: 76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings

DUBLIN 2, Ireland, 2018-Oct-16 — /EPR Retail News/ — Glancing through the dairy segment of retail aisles in Europe offers a clear comparison of preference for halloumi cheese than other cheese varieties. According to a Fact.MR study on halloumi cheese market76% of modern trade outlets and 92% of online grocery retailers had halloumi cheese in their offerings.

Not only has the consumer base expanded, but per capita consumption of Halloumi cheese has also witnessed an increase

Ease of availability is a key factor that has led to an increase in halloumi cheese sales worldwide, particularly in Europe. The Fact.MR study includes an analysis on the sentiments of retailers who did not have halloumi cheese in their product offerings – nearly 48% of the Eastern European retailers mentioned ‘increased customer enquiry’ about the availability of halloumi cheese over the past two years.

Request a Sample

https://www.factmr.com/connectus/sample?flag=S&rep_id=1753

Furthermore, not only has the consumer base increased, but the per capita consumption has also surged in Europe. Apart from Cyprus, which is a clear outlier in terms of per capita consumption of halloumi cheese, average consumption in Europe stands slightly less than a pound per year.

Halloumi Cheese Demand Growing on the Backdrop of Specialty Cheese Preference

Along with increased consumer base and per capita consumption of halloumi cheese in Europe, there’s an another dimension that plays a critical role. “It’s the variety of specialty and halloumi cheese which consumers are inclined towards. “Organic” has become another buzzword these days, which is mostly due to increased health consciousness and lifestyle changes among consumers, says Mr. Shambhu Nath Jha, Senior Consultant at Fact.MR. “The selection process of grocery products has widely changed among several consumer clusters, as they are moving away from lucrative offers toward products with added health benefits. Labels and certifications on cheese products were not as important to consumers earlier as they have become now,” adds Mr. Jha.

Digital Visibility Acting as a Catalyst for Halloumi Cheese Sales in Europe

One of the key reasons for increasing demand for halloumi cheese is its increasing presence on e-commerce shelves. This has had a significant impact on awareness about the product.

Request methodology behind the report

https://www.factmr.com/connectus/sample?flag=RM&rep_id=1753

“Specialty online channels are gaining popularity across Europe, owing to significant consumer demand for specialty products from Tier II and suburban areas. Online grocery retailers have broadened the access of their offerings to reach a wider demographic. The ease of access provided by online channels has led to the multi-dimensional growth, which has augured well for the prospects of halloumi cheese producers,” opines Mr. Jha.

Halloumi cheese has been growing at double-digit growth rate through online retail, and it is further expected to increase in the years to come. Developing countries, especially India and China, have gained significant traction in the online grocery sales and due to this, several cheese manufacturers and traders have partnered with specialty online stores.

Brands are Positioning Halloumi Cheese as a Healthy Alternative to Conventional Cheese

“The reason halloumi cheese sells like hot cakes across Europe is because it’s so moreish. However, a question even avid consumers ask is, “It tastes so good, but can it, in some way, be healthy? And, the answers are encouraging. Halloumi cheese is an excellent source of calcium and protein, and moderate intake can be advantageous,” says Mr. Jha.

Halloumi cheese producers are leveraging these attributes of the product in marketing, and positioning it as a healthy alternative to conventional cheese. However, it’s worthwhile to note that halloumi cheese is high in saturated fats and salts, and too much of halloumi cheese consumption can aggravate certain health conditions. There are cheese variants that are healthier than halloumi – feta, mozzarella, and cottage cheese. However, halloumi is considered as a healthier option than goat cheese and cheddar cheese

Burgeoning Demand Exerting Pressure on Production Capacities

Halloumi cheese is native to Cyprus, however, the surge in its demand globally has encouraged the local dairy producers in other European and non-European countries to produce it domestically. As a result, foray of new players has been witnessed in the halloumi cheese market. The burgeoning demand for halloumi cheese in Europe, especially in the UK, has catalyzed efforts to implement a genomic scheme to boost production in Cyprus. “The way forward for greater halloumi production is industry-institution collaboration,” concludes Mr. Jha.

Buy the report

https://www.factmr.com/checkout/1753/S

SOURCE: EuropaWire

Non-Dairy Toppings Market: heightened penetration of dairy-free ice-creams across European retail stores and hypermarkets

DUBLIN 2, Ireland, 2018-Oct-10 — /EPR Retail News/ — The Europe non-dairy toppings market revenues continue to head north, as the growing vegan population ramps up demand for non-dairy ingredients. Shelves and aisles across European retail stores and hypermarkets have been observed with heightened penetration of dairy-free ice-creams. Higher visibility of non-dairy products on retail shelves substantiate the heightened demand for ingredients used to process such products, and non-dairy toppings are no different. Over the years, the number of Europeans preferring non-dairy dairy products has increased significantly, and by second quarter of 2018, over one percent of European population was identified to be vegan, says a report published by Fact.MR on non-dairy toppings market.

Request a Sample of Non-Dairy Toppings Market Report at https://www.factmr.com/connectus/sample?flag=S&rep_id=646

A Potion out of Niche – Translating Vegan Folks to Value

The number of vegan population in the UK alone has increased by 350% within a decade. Among the people who have embraced veganism in the U.K., nearly 63% are women. Observing this shift, leading UK retailers such as Sainsbury’s and Tesco have introduced new range of vegan products. While the demand for vegan products and ingredients has amplified in Western Europe, frozen desserts and ice-creams are witnessing a surge in demand.

According to Fact.MR’s study, the popularity of non-dairy products is relatively higher in Germany, with over 60% of the Germans showing interest in non-dairy ice creams and frozen desserts wherein non-dairy topping is used for processing. Non-dairy ice cream ingredients which accounted for a mere 1% of the total ice cream ingredients demand in 2012, have grown up to sizeable 8% share in a span of five years in Western European countries.

The non-dairy toppings market has also been aided by celebrity endorsements and word-of-mouth by influencers on social media. This population base has translated into a sizable market for non-dairy topping producers, which have realigned their strategies to leverage the unfolded white space in European food & beverages market.

Request methodology at https://www.factmr.com/connectus/sample?flag=S&rep_id=646

Lactose-averse Individuals Supplementing Non-dairy Toppings Demand

People who opt for non-dairy topping based products had to compromise with their choice of food, and lactose intolerant population group forms the leading chunk of this population group. Lactose intolerant individuals are allergic to food that contains dairy products, and are on targeted dietary plan such as Whole30 and the Paleo diet. With about 65% of European population reckoned to be lactose intolerant, and North European countries leading the list, the widespread preference and adoption for non-dairy topping is evident.

Furthermore, companies engaged in production of dairy based products also received consumer feedback of introducing key brands in non-dairy variants, and a few handful of market actors considered. European food & beverages market witnessed over 35 such product launch in last six quarter with non-dairy claims and almost 15 of those using non-dairy toppings.

This Fact.MR Study is Available for Direct Purchase. Buy Now at 

https://www.factmr.com/checkout/646/S

SOURCE: EuropaWire