X5 Retail Group and Mail.Ru Group partner to measure the impact of targeted online advertising on offline sales

MOSCOW, Russia, 2017-Dec-14 — /EPR Retail News/ — X5 Retail Group, (“X5” or the “Company”), a leading Russian food retailer (LSE ticker: FIVE), and Mail.Ru Group have launched a partnership to measure the impact of targeted online advertising on offline sales. The solution has already been tested by the global media group Dentsu Aegis Network. The […]