Dunkin’ Donuts becomes the official U.S. coffee, donut and breakfast sandwich of the National Hockey League

Dunkin’ Donuts becomes the official U.S. coffee, donut and breakfast sandwich of the National Hockey League

 

  • Multi-year deal marks Dunkin’ Donuts’ first national sports league partnership and will make Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL
  • New York Rangers Captain Ryan McDonagh and Boston Bruins Center David Backes will join Dunkin’ Donuts as official spokespersons

CANTON, MA, 2016-Dec-07 — /EPR Retail News/ — U.S. hockey fans have a new reason to cheer this season, as Dunkin’ Donuts and the National Hockey League announced a multi-year agreement today (December 05, 2016), making Dunkin’ Donuts the official U.S. coffee, donut and breakfast sandwich of the NHL®. The partnership, which marks Dunkin’ Donuts’ first national sports league partnership, will officially launch during the 2017 Bridgestone NHL Winter Classic® outdoor game in St. Louis on January 2, 2017.

As part of the deal, Dunkin’ Donuts will be prominently featured at several of the NHL jewel events, including the NHL Winter Classic®, NHL® All-Star Weekend, NHL Stadium Series™ and the NHL’s year-long Centennial celebration. Dunkin’ Donuts will be included in advertising, LED Signage and jumbotron displays, as well as on-site activations at each jewel event.

Dunkin’ Donuts also will have significant presence across NHL’s broadcast and digital platforms in the U.S. Additionally, Dunkin’ Donuts has a multi-million dollar partnership with NBC Sports that will include custom in-game features and dasherboard visibility, as well as advertising across broadcast, digital and social media channels beginning January 2 and continuing throughout the NHL season.

New York Rangers captain Ryan McDonagh and Boston Bruins center David Backes will join Dunkin’ Donuts as national brand spokespersons. McDonagh and Backes will be featured in a series of advertisements, along with U.S. Women’s Team Captain and star of the Boston Pride, Meghan Duggan.

“As the NHL celebrates its Centennial year, we are thrilled to be partnering with such an iconic league, giving our fans many more opportunities to engage with their favorite hockey teams,” said Tom Manchester, Vice President, Field Marketing, Dunkin’ Brands. “NHL fans, much like Dunkin’ Donuts fans, are some of the most loyal, energetic and passionate fans around. Dunkin’ Donuts’ coffee, donuts and breakfast sandwiches are sure to keep hockey fans running throughout the season.”

“This groundbreaking deal, marking the NHL as the first professional sports league partner for Dunkin’ Donuts, reflects the power and reach of the NHL brand and our ever-growing fan base,” said Dave Lehanski, Senior Vice President, Business Development & Global Partnerships, NHL. “Dunkin’ Donuts’ coffee, donuts and breakfast sandwiches are synonomous with hockey at all levels – whether you’re a hockey fan, parent, or player. We’re excited and proud to welcome Dunkin’ Donuts to our NHL family, and look forward to working together to engage hockey fans all across the country.”

Dunkin’ Donuts will also offer special NHL team logo donuts for a limited time throughout the season at participating U.S. restaurants in select markets.

Prior to launching a league-wide partnership with the NHL, Dunkin’ Donuts has maintained a proud history of local partnerships with several prominent NHL franchises including the Boston Bruins, Chicago Blackhawks, Nashville Predators, New York Rangers, Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning and Washington Capitals.  As a result of Dunkin’ Donuts’ partnership with the NHL in the U.S., the Anaheim Ducks, Arizona Coyotes, Colorado Avalanche, Dallas Stars, San Jose Sharks and St. Louis Blues have joined the brand’s roster of local NHL team sponsorships. In December 2015, Dunkin’ Donuts became the first official corporate sponsor of the new National Women’s Hockey League (NWHL) and entered into a partnership with USA Hockey that includes designation as the Official Coffee Shop of the U.S. Women’s National Team in February 2016.

To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

To learn more about the National Hockey League visit www.nhl.com or follow on Facebook (www.facebook.com/NHL), Twitter (www.twitter.com/NHL) or Instagram (www.instagram.com/nhl)

NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, NHL All-Star logo, and NHL Stadium Series name and logo are trademarks of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams.   © NHL 2016.   All Rights Reserved.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 12,000 restaurants in 45 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

About the NHL

The National Hockey League (NHL®), founded in 1917, will celebrate its Centennial anniversary in 2017. The year-long celebration will pay tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017 the League will also celebrate 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 30 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey’s most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.

Contact:

Michelle King
Dunkin’ Brands
781-737-5200
Michelle.King@dunkinbrands.com

Nirva Milord
NHL
212-789-2123
nmilord@nhl.com

Source: Dunkin’ Donuts

###

Dunkin’ Donuts supports women’s hockey by becoming the Official Coffee Shop of the U.S. Women’s National Team

CANTON, Mass., 2016-Feb-08 — /EPR Retail News/ — Dunkin’ Donuts has scored yet another key partnership to help support women’s hockey, today announcing a multi-year agreement with USA Hockey that includes designation as the Official Coffee Shop of the U.S. Women’s National Team.

Dunkin’ Donuts will sponsor the U.S. Women’s National Team as it participates in key events, including the 2017 International Ice Hockey Federation Women’s World Championship and the 2017 Women’s Four Nations Cup. Dunkin’ Donuts’ agreement also includes advertising on www.usahockey.com and the brand’s logo featured on team practice jerseys.

This partnership follows less than two months after Dunkin’ Donuts became the first official corporate sponsor of the new National Women’s Hockey League (NWHL). Dunkin’ Donuts also recently entered into a personal services agreement with two-time Olympic silver medalist Meghan Duggan, a member of the U.S. Women’s National Team since 2006. Duggan, a five-time world champion, is also a star of the NWHL’s Buffalo Beauts.

“As the brand that keeps America running, Dunkin’ Donuts is proud to be a sponsor of USA Hockey and its U.S. Women’s National Team. We’re excited about the team’s participation in signature championship events and activities in the coming years, particularly as they get ready to compete on the world’s biggest stage,” said Tom Manchester, Vice President, Field Marketing, Dunkin’ Brands. “We look forward to working with USA Hockey to further advance our commitment to support female athletes and help drive awareness of the increasingly popular sport of women’s hockey.”

“Dunkin’ Donuts is an iconic American brand with a long history of supporting the sport of hockey,” said Lee Meyer, Senior Director of Marketing for USA Hockey. “We are thrilled that Dunkin’ Donuts is now the official coffee shop of USA Hockey and our women’s national team and greatly appreciate their support.”

“Growing up in Dunkin’ Donuts’ home state of Massachusetts, I know first-hand the incredible passion people have for Dunkin’ Donuts’ coffee, as well as the company’s ongoing support of hockey players and organizations, at the professional, collegiate and local levels,” said Meghan Duggan. “Dunkin’ Donuts’ sponsorships of both the U.S. Women’s National Team and NWHL are great steps in the continued growth of women’s hockey, and I am honored to partner with the brand.”

Dunkin’ Donuts has a long and proud history of partnerships within the sporting industry, including the Arizona Cardinals, Boston Bruins, Boston Red Sox, Chicago Blackhawks, Nashville Predators, New York Rangers, New York Yankees, New York Mets, New York Giants, New York Jets, New England Patriots, Philadelphia Eagles, Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning, and Washington Capitals.

To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts), Instagram (www.instagram.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).

Meghan can be followed on her Facebook Fan Page (www.facebook.com/Meghan-Duggan), Twitter (www.twitter.com/MDuggan10) or Instagram (www.instagram.com/MDuggan10).

###

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,500 restaurants in 40 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

About USA Hockey

USA Hockey, founded on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the National Hockey League, United States Olympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.

CONTACT INFORMATION

Name: Michelle King
Phone: 781-737-5200
Email: press@dunkinbrands.com