Argos research: Over 80% of Irish renters not saving for a home of their own as renting continues to be increasingly common in Ireland

Milton Keynes, UK, 2015-4-14 — /EPR Retail News/ — Over 80 per cent of Irish renters say they’re not saving for a home of their own as renting continues to be increasingly common in Ireland, according to new research carried out by Ireland’s leading general merchandise retailer Argos.

The desire to buy is strong with 54 per cent of Irish renters claiming they want to buy but are trapped in the rental market as they can’t afford a property.  However, 28 per cent of respondents said that renting actually suits their lifestyle, a figure that rises to 42 per cent in the over 55’s age bracket.

The new research was revealed ahead of the launch of Argos’ new Spring / Summer Heart of House home and interiors range, at the upcoming Ideal Home Show in Dublin on 17th-19th April 2015.

The new Heart of House collection offers over 1,500 products across furniture, lighting and textiles which are designed to inspire home lovers to have a go at personalising their home.

Making home improvements is a concern for many renters with those researched claiming that they’ve lost deposits when they’ve made changes. 63 per cent say they don’t want to invest time and money personalising a property, whereas on average, people have lost over €700 when making changes.

Melanie Goodchild, Brand Manager for Heart of House, said: “As renting continues to be so prevalent, we wanted to understand more about the challenges faced by people in rental properties to see how we could help. Whether the decision to rent is financial or lifestyle related, there are quick ways that tenants can change a rental property, to make it feel like their own place without risking deposit money”.

Alexei Cowan, Trends Expert at Argos, said: ““If you live in rented accommodation it’s really easy to inject some of your personality and put your own stamp on your place. You don’t have to go smashing down walls or ripping up carpets to make changes to your home. With some well-chosen accessories you can easily, quickly and affordably transform any room. This could be anything from carefully positioned mirrors, or adding splashes of colour with accessories like cushions or photos. If you talk to your landlord, you may even be able to do more.”

Top interior tips from Argos:

Bring light into a room – Painting the walls a light colour such as pale blue will make a room feel brighter, but if you can’t use paint, try using a mirror hung opposite a window to reflect natural light around a room. If you’re after something less permanent, try propping a mirror up against a wall or a mantelpiece.

Organising clutter – If you have shelves groaning under the weight of books then it is time to be ruthless and pass on any items or books you aren’t going to use. Use your shelves to display candles and ornaments instead, and stack remaining books vertically and horizontally, creating little plinths to display your favorite items.

Introduce texture – Most landlords prefer to keep the décor a neutral colour which can be quite bland, so keep the eye entertained by introducing home accessories with different materials and textures. This can range from knitted pods woolen throws to wooden candle holders, and glass ornaments.

Adding colour – A lot of rental properties have a neutral colour palette, but there’s nothing stopping you from adding a burst of your own colour to a property. This can be done by adding colourful throws and patterned cushions to a sofa, or adding a rug to the floor. Remember to stick to a particular colour theme or story to make the look come together.

Style with symmetry – One trick that designers use to make a room hang together is styling with symmetry. So think about buying a pair of statement lamps and sitting them either side of the sofa, you can also create symmetry with pictures or photos.

Avoid blue tack and nails – Nails leave holes and blue tack leaves grease marks which can be awkward to remove when you leave the property. If you’re looking to hang wall art or photos then consider using picture hanging strips which don’t leave marks on walls when they’re removed, or use your fridge door to express yourself by attaching magnets to the back of photos.

Brighten up your bathroom – Bathroom towels, bath mats and shower curtains can transform the look of a bathroom instantly, and can easily be put back to its original state when you leave.

Introduce flexible storage – Think of useful and stylish items that you can take with you wherever you go, such as a kitchen trolley or freestanding bathroom furniture.

Spruce up the garden – Quickly assembled garden furniture can create instant focal points to an outdoor space, such as a bistro set, bench or bird bath.

Irish renters can watch a video full of tips and advice by visiting facebook.com/heartofhouseuk, and browse over 1500 products at www.argos.ie

-ENDS-

The research for Argos among 200 Irish renters was carried out by Amarach Research in March 2014For more information, please contact Aoife Sweeney, PR Manager, Argos Republic of Ireland on 087 6670534. Alternatively, tweet us @ArgosIreland_PR.using #ArgosSSrange

 

About Argos
Argos is Ireland’s leading general merchandise retailer and provides a unique offer of choice and convenience.  It sells general merchandise and products for the home from 40 stores in the Republic of Ireland.

Argos opened its first stores in the Republic in January 1996 in Limerick and Dublin; there is now an Argos catalogue in approximately three quarters of all Irish homes.  Argos is already one of the largest retail employers in the country with around 1,500 employees.  In 2005, Argos launched its Irish website, www.argos.ie, which now has over 20,000 products online.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

 

Heart of House research: Over 80% of UK renters admit that they aren’t saving for a home of their own as renting continues to become common around Britain

Milton Keynes, UK, 2015-3-18 — /EPR Retail News/ — Over 80 per cent of UK renters admit that they aren’t saving for a home of their own1 as renting continues to become increasingly common around Britain.

43 per cent of people said they feel trapped renting because they cannot afford to save for their own property1, but 25 per cent of respondents also said that renting suits their lifestyle1, according to research by Heart of House available at Argos.

The findings support research by the Office for National Statistics which shows that the number of homeowners aged 25-34 has decreased by 24 per cent over a ten year period 2, as is the case for 16-24 year olds with 24 per cent less owning their own home2.

London and Manchester are where renters are struggling to save, while renters in Birmingham and Leeds are more optimistic about climbing onto the property ladder.

Despite renting suiting the lifestyle of a younger generation at university or moving away for a career, around half of tenants are actually aged over 55 as older people cash in on their property and make the most of their retirement1.

Melanie Goodchild, Brand Manager for Heart of House, said: “It looks like renting is here to stay, but whether the decision to rent is financial or lifestyle related, there are quick ways that tenants can change a rental property to really make it feel just like their own place.

“This could be anything from carefully positioned mirrors, or adding splashes of colour with accessories like cushions and photos. If you talk with your landlord, you may be able to do even more.”

-ENDS-

Notes to editors:

1 The research for Heart of House of 1,000 people was carried out by Opinion Matters in December 2014

2 ONS: Housing and Home Ownership in the UK, January 2015

About Heart of House

Heart of House is a range of homewares and furniture designed for real family life, available from Argos. Heart of House offers a wide range of more than 1600 practical and stylish products that are made to withstand the knocks, bumps and demands of daily family life.

About Argos

Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business. Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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