Burton Introduce Any Fit Any Wash Jeans

Burton has introduced a new way of buying jeans on its website by allowing customers to personalise the fit and wash of their new pair of jeans.

The new service will be launched on October 1st 2010 and will be available through Burton’s website. Customers will have a choice of eight washes and five fits that can be put together to create the perfect pair of jeans for them.

The washes that will be available to choose from include light blue wash, dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash, black wash and the fits range from skinny to straight cut. Customers can also save money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.

Burton’s inspiration behind Any Fit, Any Wash is the possibility for customers to create their own style with ease. The new service gives the customer complete control in choosing their own style of jeans, allowing them to create jeans from 40 possible combinations. Burton hopes that the flexibility to be able to select the fit and wash of the jeans will give the customer a wide choice and a better shopping experience.

Burton recognises that going shopping for anything on the high street can be a stressful experience, no matter what the customer is looking for. Whatever type of jeans a customer may want to buy, this new service allows the customers to avoid the going to the high street themselves, which could save them time and effort.

Via EPR Network
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House of Fraser Launches Bespoke Men’s Shirt Service Online

House of Fraser, premium department store, has introduced its first bespoke men’s shirt service in association with Bivolino. Customers can shop online and buy tailor-made shirts from Bivolino, a brand renowned for its cut shirts made from the fine materials.

Bivolino worked closely with William Morris wallpaper designs, famous for their innovations in printing and weaving technology, to create fine fabric contrasts for collar and cuffs, exclusively for House of Fraser customers. A patented biometric sizing technology, Linosoft, calculates a customer’s height, weight and collar size and allows them to create the perfect bespoke shirt. Bivolino shirts are delivered within 3 weeks.

A new 3D ‘shirt designer’ on the House Of Fraser website enables customers to order a custom made-to-measure men’s shirt in four easy steps, choosing the fabric, design, monogram and size.

There is an extensive range of high quality fabrics to suit every taste and any requirement. Customers can choose from more than 100 fabric options including non-iron materials, luxury Egyptian cotton, exclusive linens, liberty flowers and many more. The shirts can be customised and customers can choose from a variety of unique cuffs and collar types, different pocket sizes and more. Customers can choose embroidery detailing and decide where they would like it positioned.

By simply entering a few details about height and weight, Bivolino’s patented biometric sizing technology ensures that the customer receives the best fit possible for their bespoke, made-to-measure shirt.

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Topman Design Announces 2nd Solo Show To Be Held At The Royal Opera House

Topman Design has announced it is to showcase its second consecutive solo show at The Royal Opera House, Covent Garden on September 22nd as part of the ever growing menswear day at London Fashion Week.

Until last season when the debut solo show was held at the official British Fashion Council (BFC) Tents, Topman Design had shown on-schedule as part of the increasingly successful MAN event which Topman set up alongside Fashion East eleven seasons ago. This season, Topman Design will share the Royal Opera House venue with MAN, whose show will follow Topman Design later in the afternoon at 12.30pm.

This season the Topman Design show will be streamed live on topman.com and londonfashionweek.co.uk – as well as live in the windows of Topman’s famous Oxford Street store – and, for the very first time this season, a very limited number of pieces from the show will be made available to purchase on-line directly after the show at topman.com.

Topman Design is a directional premium collection which is stocked online at topman.com, the London Oxford Circus and New York Flagships as well as key international stores including La Foret in Tokyo, Incu in Sydney and Shine in Hong Kong. With a growing, almost cult following, the collections have evolved over the seasons under the creative direction of Alister Mackie of AnOther Man, a leading fashion director and superstylist, and Topman Design Director, Gordon Richardson and his dedicated and talented in-house design team.

Gordon Richardson said: “The decision to show apart from MAN last season was welcomed by both the MAN and the Menswear Panel who collectively agreed that it was the right time for us. We established a consistent design ethic and we continue to have a good following both giving us the confidence we needed to move on and allow MAN to continue to nurture new young talent which is after all its purpose.”

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Burton Unveils The Perfect Black Suit

Burton was set the challenge by the owner of the brand, Sir Philip Green to design the perfect single breasted black suit for the autumn/winter 2010 season. Each suit, as well as the accompanying formal white shirt, was given the brief to look great on any of their customers but without the bespoke Saville Row price tag.

With Burton’s renowned heritage for tailoring dating back to 1903, Sir Philip automatically thought the brand would be able to crack this suiting conundrum. Over the years Burton has achieved such accolades as producing uniforms for British troops in both World War I & II, creating the demob suit (leading to the company coining the phrase “the full Monty”) and suiting and booting the winning England World Cup team in 1966.

Additionally, Burton has dressed such diverse celebrities as Vinnie Jones, Sean Connery, Joe Cole, Bobby Moore and Steve Jones, all of whom know the power of a well cut suit.

Although a hard task to crack, the team have achieved what can only be described as producing a suit which looks great on any man.

The perfect black suits come in four styles, with two slim and two tailored fits creating a clean and masculine silhouette for autumn/winter 2010. This, coupled with the fabric choice of black mohair, as well as the varied lapel widths including a slim and wide peak and a notch lapel, ensure that every man can wear the look this season.

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Burton Announces Partnership With Lambretta

Burton has announced the arrival of three new designs of Lambretta suits, available in store and online from the beginning of May 2010.

Burton Announces Partnership With Lambretta

With their clean lines and narrow lapels that are reminiscent of the 60s, the new suits from Lambretta encourage Burton customers to unleash their inner mod. As well as these suits, Burton’s main line fashion has a heavy mod influence with sharp grey suiting, check shirts, thin blade ties and a cropped pea coat that create a clean and masculine look.

James Ronald, buyer at Burton, commented: “Getting Lambretta product into Burton is really exciting for us. The current range went out only a few weeks ago, and the reception was fantastic.”

“Like Burton, Lambretta has a lot of history, with a focus on heritage but with a fashion attitude. The formal Burton customer looks for fashionability and quality when buying a suit and shirt. Lambretta’s sharp slim cuts and emphasis on high trend fabrics work perfectly for our customers. We see this as the start of a long relationship, with Autumn/Winter styles from Lambretta touching down in September,” he concluded.

Lambretta is an iconic brand with a heritage that dates back to the 60’s and the original Modmobile: the Lambretta scooter.

The first 50 customers buying one of these slick new suits will get a free Lambretta shirt to complete their look, worth £35, exclusively available with Lambretta suit purchases online at burton.co.uk.

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Burton announce VAT price reductions will be passed on to all customers from the 1st December

Following The Chancellor of the Exchequer Alistair Darling’s decision to cut Value Added Tax (VAT) from 17.5 per cent to 15 per cent, Sir Philip Green’s Arcadia Group has released a statement on behalf of a group of the high street’s most powerful retailers, confirming they will pass the full VAT cut onto their customers.

The change in the VAT rate will mean huge changes for all the shops in the Arcadia group, as all shelving and register prices will need to be updated. However, Burton, Arcadia, Mosaic Fashions, Bhs, Marks & Spencer, New Look and Next all confirmed in the statement they planned to pass the 2.5% VAT cut on to customers on Monday, or soon afterwards.

The group of retailers covers some of the biggest names on the high street, including; Topshop, Topman, Wallis, Dorothy Perkins, Miss Selfridge, Evans, Burton, Bhs, Oasis, Coast, Karen Millen, Warehouse, Principles, Shoe Studio Group, Jane Norman, New Look and Next fascias.

The statement by Sir Philip said: “Following the recent announcement reducing VAT from 17.5% to 15%, equating to a price reduction of 2.13%, we are pleased to confirm that it is our intention to pass the benefit of this reduction onto our customers.”

The price reduction will be given on standard rated product and will be applied on, or as soon after Monday December 1 as possible.

The statement added that this would, “allow for the complexities of implementing the changes required.”

It is unclear how the price cuts will be implemented, however many retailers are expected to take off the discount at the till point rather than by re-ticketing stock.

For Burton, all mens clothing, mens suits and mens accessories will be adjusted at point of purchase as of 1st December 2008.

About Burton
Burton has a long history in men’s clothing and fashion, having been founded in 1903 by Montague Burton in Chesterfield. Burton now has over 400 outlets all over the UK and Ireland making it one of the country’s largest sellers of casual and formal menswear, including mens shirts, jeans, jackets, knitwear, shorts, shoes, underwear and accessories.

Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home.

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