Burton was set the challenge by the owner of the brand, Sir Philip Green to design the perfect single breasted black suit for the autumn/winter 2010 season. Each suit, as well as the accompanying formal white shirt, was given the brief to look great on any of their customers but without the bespoke Saville Row price tag.
With Burton’s renowned heritage for tailoring dating back to 1903, Sir Philip automatically thought the brand would be able to crack this suiting conundrum. Over the years Burton has achieved such accolades as producing uniforms for British troops in both World War I & II, creating the demob suit (leading to the company coining the phrase “the full Monty”) and suiting and booting the winning England World Cup team in 1966.
Additionally, Burton has dressed such diverse celebrities as Vinnie Jones, Sean Connery, Joe Cole, Bobby Moore and Steve Jones, all of whom know the power of a well cut suit.
Although a hard task to crack, the team have achieved what can only be described as producing a suit which looks great on any man.
The perfect black suits come in four styles, with two slim and two tailored fits creating a clean and masculine silhouette for autumn/winter 2010. This, coupled with the fabric choice of black mohair, as well as the varied lapel widths including a slim and wide peak and a notch lapel, ensure that every man can wear the look this season.