Burton has introduced a new way of buying jeans on its website by allowing customers to personalise the fit and wash of their new pair of jeans.
The new service will be launched on October 1st 2010 and will be available through Burton’s website. Customers will have a choice of eight washes and five fits that can be put together to create the perfect pair of jeans for them.
The washes that will be available to choose from include light blue wash, dirty mid blue wash, true blue wash, deep blue wash, dirty dark blue wash, slate grey wash, black wash and the fits range from skinny to straight cut. Customers can also save money if they choose to buy two pairs of Any Fit, Any Wash jeans at the same time.
Burton’s inspiration behind Any Fit, Any Wash is the possibility for customers to create their own style with ease. The new service gives the customer complete control in choosing their own style of jeans, allowing them to create jeans from 40 possible combinations. Burton hopes that the flexibility to be able to select the fit and wash of the jeans will give the customer a wide choice and a better shopping experience.
Burton recognises that going shopping for anything on the high street can be a stressful experience, no matter what the customer is looking for. Whatever type of jeans a customer may want to buy, this new service allows the customers to avoid the going to the high street themselves, which could save them time and effort.