Topman Announce Exclusive Sunglass For Rock You Shades Day

Topman is proud to announce it is producing four exclusive designs of sunglasses to help raise much needed funds and increase awareness for the Teenage Caner Trust and the charity’s Rock Your Shades day on Friday 6th May.

Simon Davies, CEO at Teenage Cancer Trust said: “At Teenage Cancer Trust we are thrilled to be working with Topman to raise awareness and vital funds for young people with cancer. Topman have come on board as supporters for the next three years, the difference they can make will be huge.”

Each style has been designed with the input of young cancer patients who were treated in a Teenage Cancer Trust unit and feature doodles, the former patients initials and drawings of objects that hold a special personal meaning to each individual involved in the design process.

The four sunglasses are divided into two different styles. One, a 50’s retro style wayfarer shape available in black with an all over white graphic and white with a vivid multi-coloured all over graphic. The other, a 70’s style clubmaster shape available with the same graphic design either in white with an all over print or in grey with an internal print only.

Every day six young people in the UK are told they have cancer. Usually placed on a children’s ward or with elderly patients, young people often feel extremely isolated when facing a cancer diagnosis, never meeting another young person going through the same thing. Teenage Cancer Trust believes teenagers shouldn’t stop being teenagers because they have cancer, so it funds and builds specialist units in NHS hospitals that allow young people to be treated together with others their own age, in an environment suited to their needs.

Teenage Cancer Trust units aren’t like ordinary cancer wards. Its home-from-home atmosphere helps create a sense of normality. The state-of-the-art units are bright and vibrant and will often include things like pool tables, jukeboxes, games consoles, computers and webcams, ensuring they can keep in touch with family friends outside hospital.

Via EPR Network
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Kaenon Polarized Names Rodenstock As European Distribution Partner

Kaenon Polarized, the Southern California-based maker of lifestyle and performance sunglasses, proudly announces a distribution partnership with leading optical manufacturer Rodenstock. Based in Munich, Germany, Rodenstock’s heritage of designing, developing, manufacturing, licensing, selling and marketing quality eyewear for well over a century makes it the ideal strategic partner with which to expand Kaenon’s European distribution footprint. Effective immediately, Rodenstock will be the distribution partner of Kaenon Polarized products in the European Union, with an initial focus on Germany and Italy in 2010. Knitoptic Sarl, will continue to operate as Kaenon’s exclusive distribution partner in Switzerland.

Kaenon Polarized Names Rodenstock As European Distribution Partner

The companies will officially announce and launch their new distribution partnership this week in Munich at Germany ‘s largest optical trade show—Munich Opti-Fair—where Kaenon will debut in the Rodenstock pavilion.

“After eight years of focused domestic distribution, this new distribution partnership between Kaenon Polarized and Rodenstock will allow both companies to leverage each other’s success and strengths for the greater benefit of both. Rodenstock has the heritage, strong management and retail points of sale across Europe to immediately impact and develop the Kaenon Polarized brand, which enjoys a position at the cutting-edge of lens technology with our proprietary SR-91® lenses presented within our performance-driven and authentic California-based brand,” says Kaenon Polarized COO and co-founder, Darren Rosenberg.

“We are looking forward to this strategic partnership. With the Kaenon Polarized brand, we will be able to provide the European sunglass market with a premium performance brand with an emphasis on the underdeveloped polarized market.  Rodenstock chose to distribute Kaenon not only due to their exceptional SR-91 polarized lens technology, but because of the brand’s genuine California culture, design language, and their authentic position within the sports market,” says Dr. Olaf Göttgens, CEO of Rodenstock.

All of Kaenon’s styles will continue to be available for prescription in Europe , featuring the unique benefits of the brand’s SR-91 polarized lenses. Prescription sunglasses will be available in Kaenon’s individually customized digitally-surfaced Freestyle (Free-form) technology in both Single Vision and our Freestyle™ Progressive lenses.

Via EPR Network
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