Topman Launches Oliver Spencer Capsule Shoe Collection

Oliver founded his own label in 2002 and now boasts flagship stores in both New York and London as well as being stocked in some of the world’s most respected outlets. He wanted to create a collection that reflected his own wardrobe: a bridge between popular streetwear and traditional tailoring. The brand is an expression of modern man; his tastes, his touch, his style.

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Oli’s main inspirations come from hunting and the military. He adapts bits of Americana and ideas from Japan into his cool, English aesthetic. He admires Sandy Powell, costume designer for the Martin Scorsese movies Gangs of New York and The Aviator, as much as any fashion designer.

Oli has gained a cult following due to his use of quality fabrics, characteristic detailing, modern fitting, old-school construction and exquisite craftsmanship-characteristics which has been perfectly demonstrated in the new range of shoes.

“Oliver has that innate skill of being able to reinterpret an iconic menswear item and with just the slightest tweak of proportion, colour and fabric, redefine it as a modern classic. This Topman collaboration epitomises this with a collection that is both referential yet distinctively new”, commented Gordon Richardson, Topman design director.

The collection focuses on one style of boot and one style of shoe, incorporating a unique brick red EVA wedge sole design which Oliver has championed through his own range of shoes to great acclaim. All the boots have been designed in a traditional desert boot style in either navy blue, stone or chocolate brown suede whilst the shoe is an oxford style toe cap in both navy blue or off white nubuck with white stitching.

The collection will be available from May 10 through the London and New York flagship stores and on line.

Via EPR Network
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Topman Has Been Announced Amongst The Shortlist For E-Retailer Of The Year 2009

With the internet presenting the fastest growing route to market for retailers and brands, the competition to be the best is extremely strong. This makes being nominated on the shortlist for E-Retailer of the Year at the 2009 World Retail Awards, an immensely sought after accolade.

Topman’s Head of Ecommerce, Gracia Amico, said the nomination was testament to a lot of hard work in the last twelve months: “It’s been a great year for Topman, from launching our new website last year, opening our online store for US customers and achieving record sales over Christmas, this award nomination is great recognition to all the team.”

These awards recognise the retailer who can best show how they have succeeded in changing their business to perform on a multi-channel platform and who has managed to deliver increasing levels of profitable business transactions online.

The internet poses huge challenges to retailers who have previously only operated from physical stores or a catalogue, requiring them to adapt and embrace multiple new channels. This has lead to a revolution of the retail industry in terms of pricing, internationalisation, logistics, operations, marketing and branding.

For this year’s award, Topman is competing against some very strong nominations, which includes Tesco, the winner of the award in 2008, and two other British retailers – New Look and mydeco.com. Completing the shortlist are Italy’s Yoox Group and Zappos.com from the US.

The winner will be announced on 7th May, at a prestigious gala awards ceremony to be held during the World Retail Congress in Barcelona.

The shortlist for the awards were all reviewed by panels of specialist, expert judges who were chosen for their knowledge and understanding of the types of retail related to each award category. The shortlisted finalists will now go forward to the final judging process overseen by the Grand Jury who will meet in Barcelona immediately before the opening of the World Retail Congress.

About Topman:
Topman offers the latest in mens fashion, encompassing mens shorts, mens t-shirts and a range of styles to suit every shopper. Topman’s extensive collection embraces everything from the latest fashion trends to classic pieces, and extends to mens shoes, accessories, mens underwear and formal wear. Topman also provide the simplest way to search for and buy mens clothing, placing it among the leading fashion retailers in the UK market today.

Via EPR Network
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