Tesco calls on food waste entrepreneurs to join its new crowdfunding platform, BackIt

Tesco calls on food waste entrepreneurs to join its new crowdfunding platform, BackIt
Tesco calls on food waste entrepreneurs to join its new crowdfunding platform, BackIt


CHESHUNT, England, 2016-Dec-01 — /EPR Retail News/ — Tesco appeals for food waste entrepreneurs to join new crowdfunding platform, BackIt. BackIt helps small businesses gain vital funding, in order to bring their food waste-busting products to market. Hannah McCollum, founder of ChicP, is the first food waste entrepreneur to join the platform, with her hummus made from wonky fruits and vegetables.

A new hummus, made from wasted vegetables is set to take the foodie scene by storm, thanks to its launch on Tesco’s new crowdfunding platform, BackIt.

ChicP is one of five small businesses currently being supported through the scheme which offers the chance to work with a large retailer and scale up ideas, as well as gain advice and from industry experts. The platform showcases new businesses and allows them to campaign for support from the public.

Londoner Hannah McCollum founded ChicP after seven years as a part-time private chef in her school holidays, cooking her way across Europe. A stint working for events and catering companies followed, and Hannah was exposed to the realities of how much perfectly edible food is wasted every single day.

Tesco is now appealing for other food waste entrepreneurs, like Hannah, to join the platform and gain funding for their product in a drive to help reduce food waste in the UK.

Michael Francis, Tesco Business Development Director said:

“We are really excited to welcome ChicP to BackIt and to offer people the chance to support an innovative and brilliant food waste solving business.

Food waste is something that Tesco takes very seriously and is an issue that we have a responsibility to work together to solve. It’s businesses like ChicP that will help us do just that.

We are now looking for other brilliant food waste businesses to come forward and help us fight food waste. There’s room for many more on the platform and the BackIt team can offer you the help and support you need to bring your product to life.”

Tesco has committed that no food that is safe for human consumption will go to waste in its UK stores by the end of 2017. It was the first retailer to publish third party assured food waste data.

Combining Hannah’s raw cooking talent with her love of food and passion to end food waste, ChicP is the latest addition to the hummus world, and Hannah, the newest and brightest food waste entrepreneur to hit the scene in 2016.

Supporting British farmers by using fruit and vegetables that would have otherwise gone to waste, ChicP is already stocked in Local London delicatessens including Sonny’s Kitchen, Krystal’s Fulham, and the Rude Health Café. ChicP is building a cult following amongst those who want healthy, good food, without the waste.

Hannah said:

“I hate wasting food, and I know I’m not the only one. Creating ChicP has enabled me to combine my desire to reduce food waste with being able to produce delicious, healthy hummus.

I can’t wait to see where my business goes from here and hope that other people who want to help stop food waste come forward and turn their food waste busting dreams, into tomorrow’s solutions!”

Hannah is seeking to raise £5,000 via BackIt to help grow ChicP further. Funding will enable her to create a great marketing campaign to help ChicP expand, increase sales and awareness.

To invest in ChicP, or to find out how you can get your own food waste busting business on to BackIt go to www.tesco.com/backit

Notes to editors

Businesses that sign up to BackIt are not obliged to list or work with Tesco after their campaign.

For more information about ChicP or for interview requests for Hannah please contact the Tesco media team on 01707 918 701

For further information about BackIt and discuss opportunities for your business please contact the BackIt team directly on backit@uk.tesco.com . Visit www.tesco.com/backit for terms and conditions and more information.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701

Source: Tesco


Drunken Berries the first start up to hit their funding target through Tesco’s BackIt initiative

Drunken Berries the first start up to hit their funding target through Tesco’s BackIt initiative

Drunken Berries the first start up to hit their funding target through Tesco’s BackIt initiative

Welwyn Garden City, UK, 2016-Nov-01 — /EPR Retail News/ — A new award-winning drinks mixer that enhances the flavour of Prosecco could be hitting supermarket shelves thanks to the early success of a crowd-funding programme run by Tesco.

Despite winning two top food industry awards, the husband and wife team behind Drunken Berries have yet to get their product on sale at a major UK supermarket.

But that could change very soon after the pair became the first start up business to hit their funding target through Tesco’s BackIt initiative.

BackIt gives small food and drink businesses a platform to showcase their products to Tesco customers, and campaign for funding to drive their future growth.

Now Drunken Berries owners Gemma and Andre Glanville are hopeful their alcoholic mixers, which can also be drizzled on desserts or made into sorbets, could soon become a household name.

The mixer range uses high quality gin and brandy with a fine balance of pureed berries, caramelised sugar and lemon juice.

Gemma Glanville said:

“The BackIt scheme is a great idea to help small businesses like ourselves reach customers. Thanks to Tesco customers we can now proceed with our first run of products which they will receive in time for Christmas.

“Prosecco has become one of the UK’s most popular drinks and we are really optimistic we can now start to turn Drunken Berries into a winning brand.”

Drunken Berries are one of eight small businesses currently being supported through the Tesco scheme which also offers suppliers access to advice and mentoring from industry experts, as well as the experience of working with a large retailer.

Customers can discover new and unique products by visiting the www.tesco.com/backit website. If they wish to support any of them they are rewarded with the products they’ve invested in.

Tesco Business Development Director Michael Francis said:

“Drunken Berries was the first product on our BackIt site and it’s fantastic to see it surpass its target.

“As the UK’s largest buyer of locally sourced products, we understand the challenges suppliers face to get a product to market. Which is why BackIt is about more than just crowd funding, it’s a platform which provides advice and mentoring to help suppliers bring their ideas to life.

“By providing support for small suppliers, they can focus on what they do best –creating exciting new innovative products for customers.”

Businesses who sign up to BackIt are not obliged to list or work with Tesco after their campaign.



Note to editors

Drunken Berries – a brief history

The idea for Drunken Berries came about after Gemma and Andre Glanville created the recipe for a friend’s New Year’s Eve party which went down a storm.

The couple continued to make the drink for private gatherings and feedback was so overwhelmingly complementary that they decided to embark on a business venture.

Drunken Berries have won two awards from Great Taste – the acknowledged benchmark for fine food and drink, which is run by the Guild of Fine Food.

Their Raspberry Gin Mixer won two Gold Stars while their Blackberry Brandy Mixer won one Gold Star.

Other companies currently looking for funding through BackIt include:

  • Botonique – a soft drink for wine lovers
  • B-Tempted – delicious gluten free cakes
  • Tg Green Teas – a high quality iced green tea
  • TrooGranola – fresh granola toasting kits
  • Nanaimo Bars – Tasty Canadian dessert treats
  • Rejuvenation Water – The world’s first amino acid enriched spring water
  • Nim’s Fruit Crisps– the UK’s first 100 per cent natural air dried fruit and veg crisps for kids


If you’re a journalist and would like to speak to one of the team please call 01707 918 701