Michael Kors launches second capsule collection with DFS

Michael Kors launches second capsule collection with DFS


SINGAPORE, 2017-Aug-29 — /EPR Retail News/ — DFS Group, the world’s leading luxury travel retailer, is excited to announce the launch of an exclusive Michael Kors collection available only in DFS and T Galleria by DFS stores this September. Inspired by the jet-set lifestyle and New York’s urban jungle, the Michael Kors x DFS collection features 14 women’s and men’s styles including ready-to-wear, accessories, sunglasses and watches, as well as an edition of the Michael Kors Mercer bag which will be exclusive to DFS this Fall.

“We are thrilled to partner with DFS once again to bring Michael Kors’ signature take on luxury to travelers worldwide,” said John D. Idol, Chairman and CEO of Michael Kors. “The collection speaks to the desires of our customers today and reflects the style and sophistication that Michael Kors brings to the well-traveled life.”

This is the second capsule collection Michael Kors has launched with DFS. Starring Chinese actress Yang Mi as a part of this Campaign, the Michael Kors x DFS collection features the exclusive Mercer bag, the Sloan Editor Medium Chain Shoulder Bag, the Kent Backpack and a Packable Puffer Jacket. Prices range from US$38 – US$348.

To celebrate the launch, DFS and Michael Kors have designed a first-of-its-kind augmented reality and virtual reality in-store experience, allowing customers to jet-set into DFS locations to discover adventures inspired by the exclusive collection. Available at six T Galleria by DFS locations across Hong Kong, Macau, Singapore and Hawaii, guests can compete in two virtual reality games where they travel through a “Pink Jungle” to discover the Michael Kors x DFS collection and enter a lucky draw for a chance to win a trip to New York City. Then customers can capture the “Pink Jungle” experience using an augmented reality Michael Kors x DFS filter to share on their social media channels.

“We’re proud to partner with Michael Kors to design a collection and an in-store experience that speaks to the excitement of travel and the thrill of discovery,” said DFS Group President Merchandising and Consumer Marketing Sibylle Scherer. “We’re confident our customers will love this bright and energetic take on the jet-set lifestyle.”

The Michael Kors x DFS collection will be available in 22 DFS and T Galleria stores across 13 countries beginning September 1 and offered while supplies last.



Source: DFS


House of Fraser Launches Michael Kors Handbags Online

House of Fraser, the leading premium department store has introduced the latest handbag collection from Michael Kors online.

Michael Kors began his career in fashion at the age of 19, designing and merchandising a collection for the renowned boutique named Lothar’s in New York City. The line caught the attention of the fashion press, prompting Michael Kors to start up his own business. In 1981 the Michael Kors label was formed and, since the label was established, it has never strayed from Kors’ initial vision of chic, luxurious American sportswear.

From summer totes to sand python embossed crossbody bags, customers will find this season’s latest Michael Kors handbag collection online at houseoffraser.co.uk.

The Autumn/Winter 2010 collection of handbags and accessories reflect the urban aesthetics of American style. From supple leather folds to sophisticated architectural shapes, Michael Kors handbags and accessories highlight understated luxury of sleek fabrics mixed with classic shapes.

Large totes from Michael Kors can be purchased online at House of Fraser and are ideal for taking on short breaks or for someone that has a busy schedule or lifestyle. The fun metallic colours and signature detailing will make the tote a must-have for the Autumn/Winter season and structured clutches will lead the biker chic trend, displaying studded detailing to bring back the 80s era. Michael Kors clutches are available to buy at houseoffraser.co.uk and customers will find a range of metallic tones that will add an architectural edge to any outfit.

Via EPR Network
More Retail press releases