Kohl’s partners with wellness ambassadors to inspire families to move towards a healthy lifestyle

MENOMONEE FALLS, Wis, 2016-Oct-31 — /EPR Retail News/ — Kohl’s (NYSE: KSS) announced today a new partnership with six healthy-living ambassadors to energize families through motivating wellness experiences and personalized content. The company is also making it even easier to find the right active solutions for everyone in the family by enhancing its portfolio of authoritative national brands with new offerings from fitness wearables leader Fitbit and global performance brand Under Armour. Kohl’s compelling combination of engaging partnerships and powerful brand expansions delivers an unmatched wellness experience for families.

“We know Kohl’s customers want to live happy, healthy and fulfilled lives with their families and are looking for ways to bring fitness into real life,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “By connecting our customers to experts who motivate in this space with the launch of our ambassador program and providing inspiration with our growing brand portfolio with new brands like Under Armour, Kohl’s makes it easy for families to integrate wellness into their lives.”

New Partnerships

For the first time, Kohl’s has partnered with six leading experts in the industry to share inspiring wellness tips and product recommendations, showing families how fun and easy it is to make their move towards a healthy lifestyle. The cascade of information will include multiple consumer and fan touch points, including Facebook Live feeds, in-person workouts, demonstrations and more. The wellness ambassadors include:

Tone It Up – Karena Dawn and Katrina Scott are the founders of Tone It Up, a healthy lifestyle brand and community for women. Karena and Katrina are both healthy living and fitness experts, having inspired millions worldwide to pursue their best lives through a fun, energetic and positive approach to all things fitness and nutrition. The duo offers workout content and guidance, the Tone It Up Nutrition Plan and branded active gear and apparel. For Kohl’s, Karena and Katrina will share high-energy exercise routines and wellness tips to motivate families to stay active.

Kevin Curry – Kevin Curry launched the Fit Men Cook blog to share his healthy food ideas and keep his followers motivated on their fitness journey. He has mastered the art of creating mouthwatering dishes that are also affordable. His philosophy is that it is all about everyday people — no matter the fitness level or athletic ability — aiming to live the best life possible through fitness and healthy eating. Kevin will share easyto-do cooking demonstrations and recipes proving how simple and delicious it can be to eat healthy.

Bob Harper – With more than 20 years of experience, Bob Harper is a health and fitness expert, host of NBC’s The Biggest Loser, celebrity trainer and three-time #1 New York Times best-selling author. He is a proven lifestyle expert who is known for full-body exercises and nutrition plans for anyone on a fitness journey. Bob will provide a variety of fun ways for everyone in the family to get moving and enjoy the outdoors.

Sophie Jaffe – Sophie Jaffe is a health and wellness expert, certified as a raw food chef and yoga teacher. She launched Philosophie, a blog with the goal of making it easier, more inspiring and more delicious to attain optimal health and wellness. Sophie’s content for Kohl’s will focus on tips for families to find balance and get active.

Jordan Younger – Jordan Younger is the blogger behind the wellness and lifestyle blog The Balanced Blonde and is the author of the finding-balance memoir Breaking Vegan. She has emerged as a leading voice in the space due to her authenticity, unique voice, passion for all things wellness and relatability. Jordan’s tips and advice will guide families on how to start small on their healthy eating journeys.

Alicia Archer – With a background in dance, Alicia shares her fitness to showcase the power of movement as it relates to living a healthy and active lifestyle. She demonstrates new and exciting ways to get moving, whether in a yoga studio, in a city setting or exploring a new neighborhood park.

Amazing Product

Kohl’s also offers the right mix of products to ensure families across the country can find everything they need to reach their wellness goals. This includes new brand and product offerings with the launch of Under Armour, one of the most authentic and fastest growing active brands in the world, and new fitness trackers and accessories from Fitbit, the pioneer and leader in the connected health and fitness market. These are on top of what customers can already find on shelves with Nike, Columbia, New Balance, adidas and more.

Under Armour – The introduction of Under Armour performance apparel, footwear and accessories in early spring 2017 will be the biggest brand launch in the history of Kohl’s, reinforcing its promise to deliver powerful and relevant national brands that customers want. The innovative, performance-focused brand will take Kohl’s active offerings to a new level both in store and online. Under Armour products, designed to make all athletes better, will be available for the entire family, including men’s, women’s and youth.

Fitbit – Kohl’s has expanded its collection of Fitbit devices with exclusive accessory styles and new product offerings for consumers to have even more choices to express their personal style while leading a healthy, active lifestyle.

o Products available now include:

 Fitbit Alta Activity Tracker ($129.99), a slim, sleek customizable fitness wristband with motivational health and fitness features.
 Fitbit Alta Special Edition Gold Series Activity Tracker ($149.99), a hand-polished, goldplated, stainless steel tracker available in pink or black classic fitness band. Find the pink colorway for a fresh look exclusively at Kohl’s stores nationwide, Kohls.com and Fitbit.com. Additional accessories sold separately.
 Five exclusive Simply Vera Vera Wang for Fitbit Alta ($79.99) accessory designs inspired by Vera Wang’s signature style, ultimately creating unique accessories for everyday wear. Activity tracker sold separately.
 Fitbit Charge 2 Heart Rate Activity Tracker ($149.99) fitness wristband featuring innovative health and fitness tools based on its continuous wrist-based heart rate tracking technology, an enhanced fitness experience, smarter technology and a sleek new look with interchangeable bands that can easily go from a workout to a night out.

o New merchandise available this November includes:

 Fitbit Flex 2 Activity Tracker ($99.99), the first-ever swim-proof fitness wristband from the company, features an ultra-slim design and removable tracker to effortlessly track all-day activity, exercise and sleep in a style that can be personalized.
 Two Simply Vera Vera Wang for Fitbit Flex 2 hinge bangles ($69.99) that mix super-sleek black or silver metal with understated silicone to create a casual and chic bracelet option for versatile wear. Activity tracker sold separately

Engaging Experiences

This holiday, make your move with Kohl’s by kick-starting the season with an exciting Under Armour customer challenge called “Maintain Your Momentum.” The healthy eating motivator and sweepstakes encourages and rewards participants to log 15 meals on their MyFitnessPal app account during the month of November. Once the 15 meals are recorded starting November 1 through November 30, participants can enter for a chance to win an Under Armour HealthBox Connected Fitness System and Kohl’s gift card. Find additional contest information and terms and conditions at MyFitnessPal’s mobile app.

Incredible Savings On top of offering amazing national brands for all active and wellness needs, Kohl’s makes it easy to save. Customers who sign up for Kohl’s Yes2You Rewards will find extra savings every time they shop. Members earn one point for every dollar they spend, no matter how they pay, with no limit on points earned and no cost to join. They also receive a $5 reward for every 100 points in addition to other exciting benefits, like guaranteed savings offers, chances to earn bonus points and more. Only at Kohl’s, customers can earn $10 Kohl’s Cash for every $50 spent in store or online during Kohl’s Cash promotions. Best of all, there is no limit to how much customers can earn, and they can use it to save on a future purchase.

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised nearly $300 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit http://www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com

Connect with Kohl’s:
Facebook (http://www.facebook.com/Kohls)
Twitter (http://twitter.com/Kohls)
Google+ (http://plus.google.com/+Kohls)
Pinterest (http://pinterest.com/Kohls)
Instagram (http://instagram.com/Kohls) YouTube (http://www.youtube.com/kohls

Contacts:
Lisa Hellman
Lisa.Hellman@Kohls.com
917.339.7149

Molly Verette
Molly.Verette@Kohls.com
262.703.7008

Source: Kohl’s

Kohl’s launches Madden Girl® fashion collection nationwide and on Kohls.com

Line of cold weather boots, accessories and outerwear available October 15 at Kohl’s stores and on Kohls.com

MENOMONEE FALLS, Wis., 2015-10-3 — /EPR Retail News/ —  Kohl’s (NYSE: KSS) today announced Madden Girl® fashion, cold weather boots, accessories and outerwear will be available October 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season. Only at Kohl’s styles include a red fleece jacket, puffer vest, and assorted hats, ruanas, earmuffs and scarves.

“Kohl’s is thrilled to be launching this highly relevant, fashion-forward lifestyle brand,” says Michelle Gass, Kohl’s chief merchandising and customer officer. “It will strengthen our ability to speak to millennial audiences with a product mixture of boots, outerwear and accessories and help to position Kohl’s as a destination for on-trend clothing and accessories.”

The line’s fashionable, affordable and cozy boots, ranging from $59.99 to $99.99, includes fringed wedge, duck, puffer and combat styles in the season’s pallet of neutral colors and plaids. Stylish cold weather accessories, priced from $26 to $78 include knit scarves, floppy and fedora hats, earmuffs and printed ruanas. With all outerwear under $120, customers will be able to find pretty parkas, military and fleece jackets, puffers and faux-fur vests to match every occasion and style personality.

A comprehensive social media campaign for Madden Girl kicks off with a curated Winter Lookbook featuring personalized, styled looks by top influencers and social media stars. Throughout the campaign, popular YouTubers will show their Madden Girl style by incorporating key pieces from the collection into their web series. The launch of Madden Girl at Kohl’s will also be supported by an omnichannel marketing campaign that includes comprehensive print, broadcast and digital advertising.

Product will be available for purchase in stores and at Kohls.com/MaddenGirl on October 15.

About Kohl’s
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,16 6 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised more than $274 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)

Twitter (http://twitter.com/Kohls)

Google+ (http://plus.google.com/+Kohls)

Pinterest (http://pinterest.com/Kohls)

Instagram (http://instagram.com/Kohls)

YouTube (http://www.youtube.com/kohls)

About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Report®, Big Buddha®, Brian Atwood®, Cejon®, Blondo® and Mad Love®,Steve Madden is the licensee of various brands, including Superga® for footwear in North America. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. Steve Madden also operates 161 retail stores (including Steve Madden’sfour Internet stores). Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products. For local store information and the latestSteve Madden booties, pumps, men’s and women’s boots, dress shoes, sandals and more, visit http://www.stevemadden.com/.

Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl’s intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl’sactual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to those described in Item 1A in Kohl’s Annual Report on Form 10-K, which is expressly incorporated herein by reference, and other factors as may periodically be described in Kohl’s filings with the SEC.

Source: Kohl’s

Kohl’s
Desta Davis, 262-703-3854
Senior Manager, Public Relations
Desta.Davis@Kohls.com

Kohl’s Department Stores: LC Lauren Conrad Runway Collection will debut at 7 p.m. ET tonight

Shoppable livestream on LCRunway.com offers all-access pass to fashion show starting at 7 p.m. ET

MENOMONEE FALLS, Wis., 2015-9-9 — /EPR Retail News/ —  Kohl’s Department Stores (NYSE: KSS) announced the LC Lauren Conrad Runway Collection will debut at 7 p.m. ET tonight. A shoppable livestream at LCRunway.com will give viewers across the country their own New York Fashion Week runway show experience. Exclusive online content includes a special peek at the red carpet, runway and behind-the-scenes access, as well as the opportunity to purchase pieces from the collection online immediately after the show.

“Not only am I thrilled to debut this beautiful collection on the runway, I am excited to give everyone a front-row seat to the show and make the pieces immediately available through a shoppable livestream,” said Lauren Conrad. “I wanted to make this experience something every woman could be a part of and Kohl’s shared my vision every step of the way.”

Before the live runway event, beginning at 6 p.m. ET, tune in to see what’s happening backstage, see who’s wearing what and catch exclusive celebrity interviews. Lauren (@LCLaurenConrad), television personality and creator of TheLoDown.com Lo Bosworth (@LoBosworth) and blogger Liz Cherkasova(@LateAfternoon) from Late Afternoon will share their first-hand experiences using Periscope, a mobile app that streams live video broadcasts to followers around the world. Through the app users can chat and comment live with others watching the stream.

Following Lauren’s signature aesthetic of clean, polished and pretty, the Runway capsule includes styles not yet seen from the LC Lauren Conrad brand like high-waisted trousers, faux fur vests, novelty outerwear, as well as cocktail dresses. Pieces are layered with soft, frosted gray, rose gold metallics and dip-dyed hues of forest green and sage, inspired by the mystery and enchantment of the forest. Sprinkled with Victorian detailing to capture a youthful sense of sophistication, the collection tells a story of a modern day fairytale. Lace, crochet, florals, embellishment, tulle and sequins provide depth and personality to the collection’s dresses, skirts, blouses, jumpsuits, jackets and pants, while supple, pastel leather lends softness to the line’s handbags.

“Lauren has created a collection of elegant, runworthy-worthy pieces with thoughtful details that we are thrilled to share with our customers,” said Michelle Gass, Kohl’s chief merchandising and customer officer. “Even with the introduction of beautiful fabrics and intricate detailing, the collection remains affordable for our savvy shopper.”

The LC Lauren Conrad Runway Collection includes apparel, shoes, jewelry and sunglasses priced from$12 to $200 and handbags priced from $120 to $300. Each item in the assortment is designed by Lauren Conrad for a collection inspired by her style and will be available for a limited-time in-store and online at Kohls.com.

Following the show, the full collection will be available at LCRunway.com and Kohls.com. Select styles available in Kohl’s stores on Thursday, September 10 with new styles continuing to hit stores until December.

About Kohl’s
Kohl’s (NYSE: KSS) is a leading specialty department store with 1,164 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at Kohls.com and via mobile devices. Committed to its communities, Kohl’s has raised more than $274 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl’s Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit www.Kohls.com/Cares. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.

Connect with Kohl’s:

Facebook (http://www.facebook.com/Kohls)

Twitter (http://twitter.com/Kohls)

Google+ (http://plus.google.com/+Kohls)

Pinterest (http://pinterest.com/Kohls)

Instagram (http://instagram.com/Kohls)

YouTube (http://www.youtube.com/kohls)

Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl’s intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl’sactual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to those described in Item 1A in Kohl’s Annual Report on Form 10-K, which is expressly incorporated herein by reference, and other factors as may periodically be described in Kohl’s filings with the SEC.

Source: Kohl’s

Kohl’s
Desta Davis
Senior Manager, Public Relations
Ph: 262-703-3854
Email: Desta.Davis@Kohls.com