Millennial generation three times more likely to feel excitement while adding items to their online basket, compared to older shoppers
Negative emotions also play a role in decision-making - with millennials more than five times as likely as over 55s to feel guilt at the point of payment
LONDON, 2017-Oct-06 — /EPR Retail News/ —…
GLENDALE, Calif, 2017-Jan-14 — /EPR Retail News/ — Disney has been named the “Most Intimate Brand” among millennials in MBLM’s Brand Intimacy 2017 Report—the largest study of brands based on emotion—an increase from MBLM’s 2015 list, on which Disney was ranked No. 6. The full report will be released on January 17, 2017.
In compiling its study,…
ICSC Consumer Survey affirms significance of Omni-channel experience this holiday season: Millennials between the ages of 18-24, visit shopping centers 10-times a week.
NEW YORK, 2015-12-9 — /EPR Retail News/ — With the holiday season well underway, consumers will be flocking to their local shopping centers for all the essentials they need to make their season…