MINNEAPOLIS, 2015-9-21 — /EPR Retail News/ — CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced a new partnership with the Minnesota Golden Gophers. As part of the multi-year sponsorship agreement throughLearfield Sports’ Gopher Sports Properties, CarMax is now the official used car retailer of the team. CarMax will receive extensive branding within TCF Bank Stadium and the surrounding footprint, as well as media, digital and social elements throughout the football and basketball seasons.
“The Minnesota Golden Gophers are an integral part of the community, and we are looking forward to a great partnership as we look to expand our overall presence in theMinneapolis and St. Paul area,” said chief marketing officer, Jim Lyski. “Our focus will be to use this partnership to better serve our customers and fans of the Golden Gophers.”
“We are pleased to welcome CarMax as the official used car retailer of Golden Gopher Athletics,” said Beth Goetz, director of athletic. “This partnership offers us another vehicle through which to serve local Minnesota communities as well as fun promotional opportunities for our fans through a new consumer promotion, The Bright Side of Game Day.”
The Bright Side of Game Day will give fans the chance to win VIP packages to home games by sharing via Instagram how they are enjoying the Bright Side of Game Day using the #GophersBrightSide. The promotion will also come to life through a fireworks display, a first for the Gophers, following a home game this season. Additionally, CarMaxwill partner with the Gophers on their Military Appreciation Day on Saturday, Oct. 17 to honor local members of the military.
“This partnership and consumer activation is just one way CarMax is hoping to connect more with our consumers and share our stress-free, transparent and fun process with them,” said Lyski.
CarMax was founded more than 20 years ago to fundamentally change the way car buying is done. CarMax makes the process more ethical, fair and transparent by offering a no-haggle, no-hassle experience and an incredible selection of CarMax Quality Certified vehicles. In addition, CarMax stands behind its vehicles with a 5-Day Money-Back Guarantee and a Limited 30-Day Warranty (60-Day in CT, MN and RI, 90-Day in MA, NJ and NY). CarMax customers can shop for nearly every make and model at CarMaxstores or online at carmax.com, with prices clearly listed for each of its nearly 50,000 vehicles nationwide. CarMax also takes the hassle out of selling your car by offering fast, commitment free appraisals – the company will buy your car, even if you don’t buy theirs. Shopping at CarMax is truly the bright side of car buying.
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE “100 Best Companies to Work For” for 11 consecutive years, is the nation’s largest retailer of used vehicles. Headquartered in Richmond, Virginia, CarMax currently operates 153 superstores in 77 markets. The CarMax consumer offer features low, no-haggle prices, a broad selection of CarMax Quality Certified used vehicles, and superior customer service. During the 12 months ending February 28, 2015, the company retailed 582,282 used cars and sold 376,186 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com.
Source: CarMax, Inc.
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