Carphone Warehouse reports highest ever number of orders made via mobile phone on Black Friday 2016


  • Orders up 480% compared to the same time last week
  • iPhone 7, Samsung S7 and iPhone 6S most popular products to date
  • Virtual Reality orders up 300% compared to last week

LONDON, 2016-Nov-26 — /EPR Retail News/ — With Black Friday 2016 firmly underway, Carphone Warehouse is reporting its highest ever number of orders made via mobile phone, with the channel now making up nearly half of all online orders, signifying a shift in the way customers shop on Black Friday.

Early bird shoppers have already made the most of the Black Friday deals, as Carphone Warehouse saw its traffic peak between 8am and 9am this morning, this follows some late-night owl browsing, which saw traffic peak between 9pm and 10pm. This morning alone, there has been a 230% increase on orders compared to the same time yesterday and 483% compared to the same time last week as shoppers flock to the retailer to make use of its deals.

Since the new wave of fresh Black Friday deals went live at 8 pm last night, Carphone Warehouse has seen the iPhone 7, Samsung S7 and iPhone 6s fly off its virtual shelves, with black recorded as the most popular colour with iPhone 7 and rose gold with iPhone 6s customers, whilst Samsung customers preferred the silver titanium – exclusive to Carphone Warehouse.

Key deal items proving popular with customers outside of mobile phones, includes the latest VR devices and Samsung’s Gear 360. In fact, virtual reality is one of Carphone Warehouse’s top Black Friday categories, making up the top five products outside of mobile phones, with orders up 300% compared to last week.

The retailer is expecting more than 1million visitors in-store and over 5million online over its 10-day Black Tag period, with the peak set to be today.

Carphone Warehouse’s top Black Friday deals include:

  • New deals just live:
    • Get the Samsung Galaxy J3 from £13.50 a month on iD Mobile with free Beats by Dr Dre EP On-Ear headphones, representing a saving of £89.95
    • Great SIM-only deal with Vodafone for a Multi SIM 4G card with 20GB data and EU roaming at £22.20 a month, coming with a £50 Currys PC World Gift Card
  • A saving of £100 on the Sony XA at no upfront cost for £11.50 a month on iD Mobile. Shoppers can also pick up iD’s SIM Only deals on its ShockProof plan gaining extra data.
  • Get the latest iPhone 7 (32GB) available for £79.99 up front at just £33.49 a month on EE or get the iPhone SE at £59.99 upfront at just £19 a month on Vodafone.
  • Amazing savings on SIM-free handsets – The iPhone 7 has also been reduced by £20 on the 32GB, 128GB and 256GB SIM-free handsets.
  • Save £200 on the Samsung S7, for no upfront fee at £24 a month. Save £200 on the iPhone 6s (32GB), available for £59.99 at £28 per month. This is alongside the Sony XZ, which will be offered at no up-front cost for just £28 per month.
  • Save £70 on the brand-new Pixel Phone by Google (32GB), or save £100 on the best seller Samsung S7 Edge on the SIM Free pricing.
  • Continued introductory offer on the Samsung Gear 360 – now £249.99, a saving of £100!

For more information on the Carphone Warehouse Black Friday deals, please visit

Notes to editors:

Carphone Warehouse compares the widest range of tariffs on the market so is offering its Price Promise* to any new or upgrading customer. Price Promise means anyone who thinks they’ve found a better deal from either O2, Vodafone or EE on a Pay monthly or SIM Only plan, will have the deal matched by Carphone Warehouse and their first month’s line rental paid for free.

*Offer valid from 8.30 am on 25th November until 23:59 on 28th November

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information about Dixons Carphone plc, please visit

Follow us on Twitter: @DixonsCarphone

Please contact Carphone Warehouse Press Office at M&C Saatchi PR for further information:

Press Office:

Source: Dixons Carphone

KESKO: K-Plussa, Walkbase and Seed Digital Media to bring store’s special offers to customer’s mobile phone at store entrance

K-citymarket Turku Kupittaa is testing the attractiveness and functionality of a new service that brings the store’s special offers to your mobile phone. When a customer who has joined the test group enters the store, he receives a text message on his mobile phone with the weekly benefit or special product offer. The service is provided by K-Plussa jointly with Walkbase and Seed Digital Media.

HELSINKI, 2015-9-15 — /EPR Retail News/ — Based on K-Plussa’s customer data, K-citymarket Turku Kupittaa’s customers were sent e-mail messages offering an opportunity to participate in the testing by giving their consent to the identification of their mobile devices in the store. The first 100 volunteers were included in the test group and tell their opinion about the new mobile service.

– Involving customers from the very beginning of the development work gives us valuable information on what kind of services are worth investing in and which benefits are attractive to our customers. The testers have liked the new functionality and have redeemed lots of benefits. Benefits are redeemed at the customer service desk by showing the text message, which also enables us to get to know our customers better, says retailer Hannu Aaltonen.

– The trial running at K-citymarket Turku Kupittaa will provide us with important information for use in rewarding our customers and also in taking account of them in more diverse ways. In the future, we will be offering significantly more services via digital channels in order for shopping to be fun, says K-Plussa’s Managing Director Ismo Riitala.

– Triggering product information, special offers and other digital services as the customer arrives at a certain point in the store is becoming a widely adopted system. Our solution is already used by hundreds of stores internationally, particularly in Great Britain. K-citymarket Turku Kupittaa has been testing the technology for over a year and we have been pleased to see how Kesko, a forerunner in this field, is taking retail digitalisation to the next level, says Walkbase CEO Tuomas Wuoti.

Further information:
Managing Director Ismo Riitala, K-Plus Oy, tel. +358 50 525 6471,
Communications Manager Harri Utoslahti, Kesko Corporation, tel. +358 105 322 616,
CMO & Director of Retail Insight Juha Mattsson, Walkbase Oy, tel. +358 41 533 6400,
Marketing Strategist Pekka Räsänen, Seed Digital Media Oy, tel. +358 50 570 7697,

K-Plus Oy

K-Plussa is the most extensive and diverse customer loyalty programme in Finland which offers benefits to its customers from over 3,000 shopping places and over 40 business partners. There are over 3.6 million K-Plussa cardholders in over 2.3 million households in Finland. K – For shopping to be fun.


Walkbase is the leading in-store location analytics and marketing platform for brick-and-mortar stores. Just like web analytics platforms have revolutionised the online shopping experience, the solution of this Finnish company provides the same level of personalisation and real-time analytics on customers’ habits to physical stores. The Walkbase technology takes advantage of a Wi-Fi network and is already used by hundreds of stores and airports in the world. Walkbase has offices in Espoo, Turku, London and Bern.

Seed Digital Media

Seed Digital Media is a pioneer in digital customer marketing in Finland. Seed’s Omnichannel solutions combine analytics and personalised communications into a marketing service to strengthen the customer experience. Seed Digital Media is a Nordic Morning company.

SOURCE: Kesko Corporation

Tesco Wine App On iPhone Makes Everybody A Wine Buff

Tesco Wine has launched a new iPhone app especially for anyone who has ever wished they could pick the perfect wine, tasted a classy claret at a party and wondered where they could buy it, or wanted to impress their friends with connoisseur-like credentials.

Now everybody can be a wine buff with’s new Wine app – developed by Cortexica Vision Systems which was founded by experts f r o m Imperial College using pioneering visual imaging that mimics the way the human brain identifies images.

“All you need to do is take a picture of any wine bottle label f r o m your iPhone and if it is one of the 1,000 that Tesco Wine by the Case stocks you’ll see all the tasting notes and information about that wine, including the guide price,” explained Laura Wade-Gery, CEO.

“We hope this will democratise and demystify wine know-how by making information much more accessible. But we’re advising using the app cautiously if you’re at a dinner party – exercise good manners and discretion at all times. Tesco Wine by the case sells some wonderful, award-winning wines that are great value, so you wouldn’t want to embarrass your hosts by announcing the price tag.”

The app can suggest the ideal wine, depending on budget, menu or preferred country of origin – user just tap the button or shake the phone and wait for their result, all to the glug-glug sound of wine being gently poured f r o m a bottle and the resulting pop of the cork.

The Wine app will direct the user through to Tesco Wine by the case so that customers can buy their selection direct f r o m their mobile phone – perfect for stocking up for seasonal entertaining.

Steve Semenzato, CEO of Cortexica, said: “This brilliant app is built upon a Vision System that is the result of six years’ research. It is unique because it does not match an image directly to another image but looks for key features to match against, just like the human brain does. It won’t matter if you can’t quite get the perfect picture – not easy to do on a curvy bottle – it should still recognise a label.”

For customers without iPhones, the Tesco Wine Club has lots of information about the best wines to grace Christmas tables this season, specially selected by Gerard Bassett, the only person in the world to hold the combined qualifications of Master Sommelier, Master of Wine and a Wine MBA.

Gerard’s selections in full – made with Tesco’s own Master of Wine, Pierpaolo Petrassi – are available f r o m the Tesco website and in the latest edition of the WineClub magazine.

Via EPR Network
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