ATLANTA, 2017-Jun-09 — /EPR Retail News/ — Paradies Lagardère, the travel retail and restaurateur leader in North America, is the first in the industry to launch a full Mobile Point of Sale (mPOS) tool at its Food and Beverage locations. mPOS allows servers to conduct financial transactions in place, improving the customer service experience and providing another option for busy travelers to make a full payment beyond a dedicated POS countertop. The tool also allows dining establishments to remain PCI compliant.
The mPOS was tested at Ronald Reagan Washington National Airport (DCA) at several of Paradies Lagardère’s bars and restaurants, such as Wow Bao and Washington Pour Bar. Used during the lunch and dinner rush periods for several weeks, sales went up at Wow Bao by 10 percent and Washington Pour Bar by almost 17 percent.
“We’re committed to incorporating technology and innovation into our business operations,” said Bill Casey, senior vice president, Food and Beverage, Paradies Lagardère. “Airport travel can be stressful and harried, and tools such as the mPOS at our dining establishments not only lead to increased customer satisfaction, but increased sales as well.”
Paradies Lagardère has long worked to implement technology to help travelers in airports throughout North America. The company partners with Grab, an open platform mobile app that connects airport restaurants, retailers, and services to travelers. The largest e-commerce platform in U.S. airports, Grab allows users to explore dining menus, evaluate restaurant wait times, and place and pre-pay for meal orders all from their smartphone. Paradies Lagardère put server pager technology in its bars and restaurants, allowing customers that need an extra drink, the bill or just have a question to quickly page a server. Guest texting is also available, allowing Paradies Lagardère restaurants to let travelers know when their table is ready.
High-end restaurants, quick-serve restaurants, bars and coffee shops are all a part of Paradies Lagardère’s Food and Beverage concepts. Brands have been tailored to entice travelers with the same familiar quality, variety, taste, and atmosphere as their favorite “at home” dining spots, while maintaining the highest levels of quality and service.
Paradies Lagardère was recently recognized for excellence in Food and Beverage. The USA Today 10Best Awards recognized Long Beach Airport, where Paradies Lagardère manages the full restaurant program, as its Best Airport for Dining two years in a row. Bar Symon, at Pittsburgh International Airport, also earned a spot in the top five for the USA Today 10 Best awards for Best Airport Bar and Best Airport Bar Waitstaff.
Nicole V. Linton
Marketing Communications Manager
P: 404 494 3419
M: 470 455 1843
Source: Paradies Lagardère