Textile Exchange: Lindex is one of the world’s largest user of organic cotton and more sustainable materials

Gothenburg, Sweden, 2016-Jul-23 — /EPR Retail News/ — Lindex is top ten as one of the world’s largest user of organic cotton and more sustainable materials like Lyocell and recycled polyester, according to Textile Exchange’s latest report.

“We continuously work to increase the share of fibers from more sustainable sources and are very proud of our progress. Our goal is that all our cotton should be more sustainable and that 80 percent of all our clothes come from more sustainable fibers by 2020. We have up till now reached a level where more than half our total assortment comes from more sustainable materials”, says Anna-Karin Dahlberg, Production Support Manager at Lindex.

25 per cent of Lindex total assortment consist of organic cotton and as part of its dedicated work to increase the use of sustainable materials, Lindex also work for replacing the synthetic fibers with more sustainable options such as Lyocell and recycled polyester.

Besides significantly increasing the use of more sustainable materials Lindex has intensified its work to improve the production processes in order to reduce the use of water, energy and chemicals. The fashion chain has reviewed the washing processes of its denim production and aims to work with more sustainable processes to more products than denim.

Textile Exchange, that has published the market report about preferred fiber and materials, is a global non-profit organization that focuses on minimizing the harmful impacts of the global textile industry and maximizing its positive effects. Textile Exchange is an industry leader in environmentally and socially preferred fibers and materials and produces market reports annually.

For more information, please contact:

Kristina Hermansson
Corporate Communications
Phone: 46 (0)31 739 50 70
E-mail:  kristina.hermansson@lindex.com

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Textile Exchange: Lindex is one of the world’s largest user of organic cotton and more sustainable materials
Textile Exchange: Lindex is one of the world’s largest user of organic cotton and more sustainable materials

 

Source: Lindex

H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials to create pieces of great individual style

H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style. The collection, worn exclusively by actress and humanitarian Olivia Wilde in the campaign, will be available in around 200 H&M stores worldwide on April 16, as well as online.

STOCKHOLM, SWEDEN, 2015-3-16 — /EPR Retail News/ — This year’s Conscious Exclusive takes inspiration from around the planet, with a focus on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous shape is printed hand-drawn images of birds. A black cocktail dress is made from Tencel and recycled wool, with an African influence in its embellished rows of recycled sequins. Meanwhile a sleeveless cocktail dress has a print inspired by Japanese ink, and is made from organic hemp, organic silk and organic cotton.

Each piece in the collection is special, whether it’s the bomber jacket made from a Tencel jacquard that’s like the reverse of a jaquard, with threads left purposefully loose, or the organic silk tuxedo blazer that’s slashed to the elbow to create a dramatic effect.

The use of more sustainable materials is varied and comprehensive, from the recycled beads on a flapper dress, to the organic leather used for a minimalist leather jacket and the stack-heeled sandals.

“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.

“I love the global influences to this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in house designers. And Olivia Wilde is the perfect choice for this collection, sharing with H&M a commitment to a more sustainable future,” says Ann-Sofie Johansson, Creative Adviser H&M.

GLOBAL MEDIA INQUIRIES

Only for media representatives
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95

Please note the contact details above are only for media representatives. For other enquiries contact H&M’s switchboard on +46 8 796 55 00.

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H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials to create pieces of great individual style

H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials to create pieces of great individual style