Designs on Performance for Boardman Belles

The 2012 Boardman Fi (Female informed) Performance Series Bikes range is now available exclusively at Halfords.com.

The range of four Boardman Fi bikes includes a Road Carbon bike at £1299.99, a Road bike at £799.99, a Mountain bike at £649.99 and a Hybrid bike at £599.99.

The Road Comp, MTB Comp and Hybrid Comp Fi models each feature a lightweight frame finished with the Boardman trademark smooth welds, anatomically shaped handlebars, brake levers and saddle carefully selected for female riders. All are finished with a superior quality paint finish in white with accents of pink. The range topping Road Team Carbon Fi is finished in silver with pink graphic highlights.

As pictured, the Boardman Fi Team Carbon features an ultra-lightweight T700 Carbon Fibre BB30 frame with tapered headtube and internal cable routing. With women’s specific geometry for comfort and handling allows easier and faster cycling. An ultra-lightweight carbon fibre fork with carbon steerer ensures precise and accurate steering whilst helping to absorb road vibrations. Also included in the new design are Shimano 105 braking and gearing for optimum shifting performance, a FSA Gossamer Pro 50/34 compact chain set with BB30 bottom bracket and lightweight Mavic Aksium wheelset.

Director of Boardman Bikes Research & Development, Chris Boardman MBE said: “The all-new 2012 Fi range builds upon the successful and ever-popular initial offering and includes input from our world-class female athletes, combined with my own cycling heritage to deliver a series of bikes specifically designed for women who enjoy cycling at every level.

From commuting, competing, off-road through to family touring – all our bikes benefit from world-class frame design, superior materials and hand-picked componentry – specifically designed to enhance your ride experience and maximise all round performance.”

Halfords is expecting demand to be high for these bikes and recommends that customers reserve their bike in-store now. For details of your nearest Boardman Fi ranged store visit halfords.com/boardmanbikes.

Via EPR Network
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Halfords Figures Reveal The True Cost Of Bike Theft In The UK

Bike thefts could be costing British cyclists more than £80 million a year, new figures from Halfords reveal.*

According to police crime statistics, a total of 115,147 bikes were reported stolen in the UK last year. But the actual figure is much higher, according to the British Crime Survey, due to a high proportion of thefts that are unreported.

It estimates the true number is nearer 533,000, the equivalent of a bike going missing every minute, and means almost 80% of owners are failing to report thefts. National figures** show reported bike crime is up 4% and unreported up 12%.

The full extent of the problem has been revealed by cycle and leisure retailer Halfords, who obtained the latest theft figures from each UK police force and collated them to reveal a disturbing nationwide picture.

The growth in bike thefts has come as the country experiences a resurgence in bicycle use, with 12% of adults regular cycle users and bike sales exceeding £2.1 billion last year. Six per cent of bikes purchased are worth over £1000.

In terms of regional variations, not surprisingly the problem of stolen bikes is worst in London with 21,315 instances reported to the Met in 2010 with Westminster having the highest rate of theft (1,898).

Thames Valley had the second highest rate with 6,060 instances reported in 2010. This was followed by Greater Manchester (5,185) and Cambridgeshire (4,477). Thames Valley and Cambridgeshire contain university cities of Oxford and Cambridge which account for much of the crime in those areas.

Fife has the best record for bike theft, the east coast area in Scotland only reporting 78 thefts in the past year, despite it including the student town of St Andrews where there is high bike ownership. There were 24 times more thefts in Westminster than in the whole of Fife.

The worst area in Scotland was Strathclyde, which includes Glasgow. It recorded 2081 thefts, followed closely by Lothian and Border with 2026.

Over two thirds of bike theft occurs in or around a victim’s home and research shows that while most cyclists lock their bikes when leaving them on the street, they are often unlocked when stored at a residence.*** The high number of unreported theft is put down to the belief that police will not catch the offender and that many bikes on the road are second hand.

Halfords cycling expert Paul Tomlinson said: “The scale of the bike theft is quite staggering and it can be devastating when you have bought your dream bike only to have it stolen.

“It demonstrates the need for cyclists to take precautions. We recommend bolt-cutter proof locks, because heavy-duty locks are a much better deterrent, and bike marking for all cycles.

“All Halfords locks are independently tested and rated Bronze, Silver or Gold depending on the length of time it would take a thief to break the lock and what level of equipment they would need.

“Our in-store experts are on hand to advise you on the best way to keep your cycle safe, such as purchasing the most appropriate heavy duty lock for your bike and investing in a bike tagging kit, so that it can be identified if it is ever stolen and recovered by police.”

After revealing the price of cycle theft, Halfords is calling for a unified approach to tackling the crime.

Paul Tomlinson added: “It is clear that this is a nationwide problem and many initiatives are left to local forces. We urge customers to keep their bikes secure but we would like to see more co-ordination in tackling thefts once they have occurred.”

The Police say one of the biggest problems is not recovering bikes, but finding out who owns them and they urge cyclists to take three simple steps to help reduce crime.

1) Record the details of the bike by getting it marked.
2) Register on one of the number of websites where details can be left3) Report if your bike is stolen.

Via EPR Network
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