Waitrose trials ‘scan as you shop’ mobile app enabling customers to scan product barcodes as they place goods in basket

LONDON, 2016-Mar-21 — /EPR Retail News/ — Waitrose is trialling a ‘scan as you shop’ mobile app in three branches, enabling myWaitrose customers to scan product barcodes on their phones as they place goods in their basket, easing their checkout experience.

The trial, which complements the existing Quick Check service,  is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a view to rolling out the service to all Waitrose branches in 2016 if successful.

The ‘scan as you shop’ Quick Check service was first introduced over ten years ago and is available in two-thirds of Waitrose branches. It provides customers with greater convenience, ease and choice through a number of benefits. Customers are given a handset to scan and pack their shopping as they move round the store. They immediately see offers on scanned products and keep a running total of spend.

All myWaitrose customers’ are now automatically registered for Quick Check and can try the mobile self-scan service in the trial branches by downloading the android or iOS app from Apple or Google Play and registering their myWaitrose card.

Matt Clifton, Waitrose Head of Retail Change, said: ‘We are always looking at ways for technology to make our customers’ lives easier. The ease and choice of checkout options is becoming increasingly important to customers as the trend for shopping little and often continues to grow. Making Quick Check available to myWaitrose customers and exploring the opportunity for them to shop with us on their mobiles in-store means we continue to deliver that convenience.’

Notes to editors
Waitrose – winner of the Best Supermarket1 and Best Food and Grocery Retailer2 awards- currently has 346 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 58 countries worldwide and has seven shops which operate under licence in the Middle East. Waitrose’s omnichannel business includes the online grocery service Waitrose.com, as well as specialsit online shops including waitrosecellar.com for wine and waitrosekitchen.com for cookware, utensils and kithchen gadgets.

¹ Customer Survey
² Verdict Customer Satisfaction Awards

Source: John Lewis Partnership

Contact:

Amy Shields
Senior Manager, Corporate
Telephone: 01344 826335
Email: amy.shields@waitrose.co.uk

Game-changing scheme: myWaitrose members can choose the products they’d like to save 20 per cent on

Berkshire, England, 2015-6-18 — /EPR Retail News/ — In a worldwide first, Waitrose will give its customers the power to pick which groceries they save money on every time they shop whether it’s in a branch or online.

The game-changing scheme called ‘Pick Your Own Offers’ puts customers in the driving seat. From today, customers who are members of myWaitrose can choose the products they’d like to save 20 per cent on.

Customers will be able to select ten items from a list of nearly a thousand, from everyday or frequently bought items to special treats. Customers will still be able to benefit from the other offers available including the on-going myWaitrose benefits.

Pick Your Own Offers will be on top of Waitrose Brand Price Match, which will continue to match Tesco on branded products.*

Mark Price, Managing Director, Waitrose, said: ‘This is a ground-breaking move giving customers the power to choose the offers they want. We know from the success of myWaitrose that customers like straightforward deals they can trust that are relevant to them. ‘Pick Your Own Offers’ goes one step further by putting them in control.

Different forms of personalised marketing have been around since the 1990s, but we’re introducing mass customisation in grocery. Customers can choose what’s valuable to them when they shop for groceries. We really are giving power to the consumer.’

How does ‘Pick Your Own Offers’ work?

  • Customers can sign up to Waitrose.com or log on to their Waitrose.com account and choose ten products for a 20 per cent discount and make their initial selection online
  • Once confirmed, the customer’s selection then remains fixed for a set period. First selections will remain in place until the end of summer
  • Each time the customer buys their selected products in store or online, the 20% discount will be automatically applied
  • For this to happen, the customer’s myWaitrose card must be swiped in store, and linked to their Waitrose.comaccount online
  • Customers who sign up for the scheme by July 7 2015 will receive £6 off a £60 shop.

The list of nearly 1,000 products has been selected from the most popular items Waitrose customers usually put in their shopping baskets and will offer a combination of branded and own brand groceries.

The ‘Pick Your Own Offers’ promotion is part of the range of benefits Waitrose offers through the myWaitrose scheme which now has over 5 million members, with 70% of Waitrose sales made using a myWaitrose card. Waitrose has also lowered the price on over 1600 own label lines and increased promotional participation and depth of promotions offered – both of which are ahead of the market average.**

Further information is available to download:

 

Notes to Editors
* For terms and conditions for Brand Price Match seewww.waitrose.com/home/groceries/waitrose_brand_pricematch/terms_and_conditions.html

**Kantar Worldpanel Total Grocery, 12 week ending 26 May 2015

Waitrose – the Nation’s Favourite Supermarket¹ and winner of the Best Supermarket² and Best Food and Grocery Retailer³ awards – currently has 339 shops in England, Scotland, Wales and the Channel Islands, including 60 convenience branches, and another 29 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.  Waitrose also exports its products to 50 countries worldwide and has seven shops in the Middle East. (www.waitrose.com)

¹ Conlumino Awards, 2014
² Good Housekeeping Best Supermarket 2014, Which? Best Supermarket 2014
³ Verdict Best Food and Grocery Retailer 2014

Enquiries
For further information please contact:

Hannah Chance,
Communications Manager, Corporate, Waitrose
Telephone: 01344 826804
Mobile:  07525 273 147
Email: hannah.chance@waitrose.co.uk