MORE THAN 40 STYLES NOW PROVIDE A PREMIUM TO PREDOMINANTLY FEMALE FACTORY WORKFORCE
SAN FRANCISCO, 2017-Feb-01 — /EPR Retail News/ — Athleta is introducing an assortment of styles created in a factory certified by Fair Trade USA, an organization dedicated to creating social and economic opportunities for factory workers around the world.
Athleta’s spring collection features more…
PETALUMA, Calif., 2017-Jan-05 — /EPR Retail News/ — Athleta is starting 2017 with the launch of a Power of She campaign showcasing the power of women coming together to create social impact through a foundation of health and wellness.
The new campaign builds on the Power of She platform the brand launched in April 2016. The Power of She brings to life the…
The brand debuts highly-anticipated Athleta Girl line
PETALUMA, Calif., 2016-Apr-20 — /EPR Retail News/ — Today (April 18, 2016), Athleta is unveiling “The Power of She,” a bold campaign inviting women and girls to stand together, collaborate and put an end to undermining. Through the launch of this campaign, the brand aims to create a sisterhood…
Athleta Announces Launch of Girls’ Clothing Line
PETALUMA, Calif., 2016-Jan-19 — /EPR Retail News/ — Today, Athleta announced it is launching a new girls’ clothing line called “Athleta Girl.” The collection, which will include both performance and lifestyle clothing, launches online and in select Athleta stores across the U.S. this summer.
According to NPD data, the women’s active…