Macy’s declares Friday, Dec. 8 as National Believe Day; doubles its donation to Make-A-Wish and Wishes Across America

Macy’s declares Friday, Dec. 8 as National Believe Day; doubles its donation to Make-A-Wish and Wishes Across America

 

NEW YORK, 2017-Dec-07 — /EPR Retail News/ — As part of its 10th annual Believe campaign, Macy’s has declared this Friday, Dec. 8, National Believe Day – a day focused on spreading the beloved holiday program’s message of generosity and hope. Throughout the Believe campaign, Macy’s collects customers’ letters to Santa in-store and online at macys.com/believe. For each letter submitted from Nov. 3 through Dec. 24, Macy’s has pledged to donate $1, up to $1 million, to Make-A-Wish® to help grant the wishes of children with critical illnesses. In celebration of the ninth annual National Believe Day, Macy’s will again double its donation to Make-A-Wish, providing an additional $1per letter, up to an extra $1 million, above the existing $1 million campaign goal. Additionally, this week Macy’s will help grant special wishes for children in cities from coast-to-coast as part of Wishes Across America.

Macy’s and Make-A-Wish® celebrate Brynn, 17, at a Wishes Across America event as part of Macy’s 10th annual Believe campaign, in Salt Lake City on Tuesday, Dec. 5, 2017. (Douglas Barnes/AP Images for Macy’s)

“Each National Believe Day, we are awed by the outpouring of support from our customers who submit their Santa letters to help Macy’s double its donation to Make-A-Wish,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “We are also especially thankful to our employees, partners at Make-A-Wish and community members nationwide who spend countless hours planning and granting special Wishes Across America. The spirit of the Believe campaign truly comes alive as we all work together to create these joyful and magical moments.”

Macy’s has donated more than $15 million to Make-A-Wish and helped to grant thousands of wishes through Believe since the campaign was introduced in 2008. This year’s Wishes Across America will benefit children including Brynn, 17, who wishes to be a model, and Jazlean, 13, who wishes to go to New York. The impact of wishes is undeniable and widespread – not only do they increase hope and happiness for kids, but their families, volunteers, supporters, medical professionals, and entire communities are transformed by the experience.

National Believe Day is the pinnacle moment of the Believe campaign, which was inspired by the true story of Virginia O’Hanlon – an 8-year-old child who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus. The response from the paper’s editor, Francis P. Church, became an iconic piece of journalistic history and the most reprinted editorial of all time. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.”

To learn more about Macy’s Believe campaign, visit macys.com/believe. For additional media materials, including images and b-roll, visit pimsmultimedia.com/macys-holiday2017/believe.php

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 15,300 in 2016 alone. Visit Make-A-Wish at www.wish.org to learn more.

Macy’s Media Relations:
Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Source: Macy’s

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Macy’s commemorates National Believe Day with double donation for Believe letter writing program and Wishes Across America

Macy’s commemorates National Believe Day with double donation for Believe letter writing program and Wishes Across America
Macy’s commemorates National Believe Day with double donation for Believe letter writing program and Wishes Across America

 

Along with granting wishes across the country on Friday, Dec. 9, Macy’s will double its donation for all letters to Santa collected in-store or online that day

NEW YORK, 2016-Dec-07 — /EPR Retail News/ — This Friday, Dec. 9, Macy’s and Make-A-Wish will celebrate the eighth annual National Believe Day, a pinnacle moment of this year’s Believe campaign. Macy’s will commemorate the occasion with a double donation for the Believe letter writing program and the return of Wishes Across America, a day devoted to granting incredible wishes for children across the country with life-threatening medical conditions.

“National Believe Day is one of our favorite times of the year, where our partners at Make-A-Wish, Macy’s customers and employees come together to help make wishes come true for wish kids and their families,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “Along with these incredible wishes, we’re bringing back double donation, which is a huge opportunity to raise an additional $1 million for Make-A-Wish on National Believe Day alone.”

National Believe Day

Since early November, Macy’s has invited customers of all ages to drop their letters to Santa at their local Macy’s store or send online via macys.com/believe. Macy’s will donate $1, up to $1 million, to Make-A-Wish for every letter collected through Dec. 24.

For National Believe Day on Dec. 9, Macy’s will offer a double donation, providing an additional $1 per letter to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal. In addition, Macy’s and Make-A-Wish will celebrate Wishes Across America by granting wishes in Macy’s stores across the country, bringing together wish kids and their families, Macy’s employees and local communities. Wishes will be granted to children like Jake (age 16), who wishes to have a guitar, Alyla (age 3), who wishes to be a princess, and Kayla (age 14), who wishes to create a professional modeling portfolio.

The Believe campaign was inspired by the true story of 8-year-old Virginia, who wrote a letter to the New York Sun newspaper in 1897 asking about the existence of Santa. The classic response, “Yes, Virginia, there is a Santa Claus …,” penned by Francis P. Church, became the most reprinted editorial in any English-language newspaper. The season also marks a major milestone, as Macy’s will celebrate $100 million in total giving to Make-A-Wish since 2003, with nearly $13 million donated through the Believe campaign.

Celebrate with “Yes, Virginia”

This Friday, Dec. 9, the “Yes, Virginia” animated special will air online at youtube.com/macys. The award-winning, half-hour holiday program features a star-studded cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role. The cast also includes former wish child Taylor Hay, who had her wish granted when her voice was captured for one of the film’s characters.

To learn more about the Believe campaign and the children who will have their wishes granted on National Believe Day, visit macys.com/believe. For media materials, including images and b-roll, visit http://pimsmultimedia.com/macys-holiday2016/believe.php.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at wish.org to learn more.

Media Relations:

Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

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Macy’s and Make-A-Wish celebrate the 7th annual National Believe Day on Friday, Dec. 11

To mark the occasion, Macy’s will offer a double donation for all letters to Santa collected in stores and online at macys.com/believe on Fri. Dec. 11

NEW YORK, 2015-12-9 — /EPR Retail News/ — Magical wishes will be granted to children across the country with life-threatening medical conditions, as Macy’s and Make-A-Wish celebrate the seventh annual National Believe Day on Friday, Dec. 11. A day devoted to observing the season’s spirit of generosity and goodwill, more than 50 “Wishes Across America” will be granted and Macy’s will mark the day with a double donation for the iconic Believe letter writing campaign.

“National Believe Day is the cornerstone of our Believe program, where we offer double the donation for Santa letters collected and grant wishes to children nationwide, making a life-changing impact on their families, friends and local communities,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to see the response from our associates and customers, and hope to again extend our campaign goal and raise an additional $1 million for Make-A-Wish.”

All season long, Macy’s has invited customers to drop their stamped letters to Santa at their local Macy’s store or send a digital letter via macys.com/believe. Macy’s will donate $1, up to $1 million, to Make-A-Wish for every letter collected through Dec. 24. New for this year, letters sent to Santa through Macy’s Wish Writer™ stylus and app also benefit Make-A-Wish. Available for $14.99 at approximately 600 Macy’s stores and on macys.com, the Wish Writer is a fun way for kids to play games and write a magical letter to Santa. One dollar from each stylus purchase will also go to Make-A-Wish.

National Believe Day

For every letter sent on National Believe Day, Macy’s will offer a double donation – providing an additional $1 to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.

The Believe campaign was inspired by the true story of 8-year-old Virginia, who wrote a letter to the New York Sunnewspaper in 1897 asking about the existence of Santa Claus. The paper’s response, “Yes, Virginia, there is a Santa Claus …,” written by Francis P. Church, became one of the most famous newspaper editorials of all time. Since 2003, Macy’s has raised $90 million for Make-A-Wish, with $10.8 million donated through the Believe campaign.

Tune In to “Yes, Virginia”

Next Friday, Dec. 18, the “Yes, Virginia” animated television special will return with the story of Virginia. The award-winning, half-hour holiday program features an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina, and Beatrice Miller in the title role. “Yes, Virginia,” presented by Macy’s, will air on ABC at 8:30 p.m. ET/7:30 p.m. CT (check local listings).

“Yes, Virginia The Musical” was adapted from the animated special “Yes, Virginia,” written by Chris Plehal, created and produced by Macy’s and J. Walter Thompson in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia. “Yes, Virginia The Musical” was written by Wesley Whatley (music) and William Schermerhorn (book and lyrics), the Emmy® Award-winning creative team behind the original song “Yes, Virginia(There’s A Santa Claus).”

To learn more about Macy’s Believe campaign, plus view “The Wish Writer” film visit macys.com/believe. For a link to “The Wish Writer” film, click here. For additional media materials, including images and b-roll:http://pimsmultimedia.com/macys-holiday2015/believe.php.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered inPhoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 27,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 37 minutes. It has granted more than 254,000 wishes since its inception in 1980; more than 14,200 in 2014 alone. Visit Make-A-Wish at www.wish.org to learn more.

Source: Macy’s

Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com
or
Tracy Davis, 646-429-7470
tracy.davis@macys.com