ASDA to host National Curry Week with new range of authentic Indian dishes starting 9 October

ASDA to host National Curry Week with new range of authentic Indian dishes starting 9 October


LEEDS, UK, 2017-Oct-04 — /EPR Retail News/ — National Curry Week (starting 9 October) is only one week away! Asda’s NEW range of authentic Indian mains and sides has landed to help Brits rustle-up a curry night spread that packs a punch! What’s more, all the curries are on rollback until October 18 so it won’t cost the world for taste-buds to travel the globe!


NEW: Chicken Tikka Daal Masala
A twist on the classic Tikka Masala, this curry is a North Indian favourite. The marinated chicken breast is simmered in a fiery red and yellow lentil sauce, and complimented with the fresh tastes of coriander and mint to ensure the perfect balance of spice! RRP: Rollback from £3.50 to £2.50 until the 18th October

NEW: Lamb Kofta & Apricot Masala
This Lamb Kofta and Apricot Masala is Asda’s take on a Mumbai favourite. The subtle taste of apricot adds a mouth-watering burst of sweetness to the rich, garam masala spiced sauce. RRP: Rollback from £3.50 to £2.50 until the 18th October

NEW: Coconut Chicken Curry
From the Southern Indian coast, Asda’s rich Coconut Chicken Curry is perfect for those after a pinch of heat. The curry leaves and cardamom enrich the dish alongside the sweet flavour of creamy coconut.
RRP: Rollback from £3.50 to £2.50 until the 18th October


Main for 2 Chicken Tikka Masala 
Britain’s answer to an Indian curry dish, the Chicken Tikka Masala is packed with a unique blend of tandoori spices. The creamy sauce is great dipping ground for a naan or poppadum, and it’ll please the whole family.
RRP: On rollback from £3.50 to £2.50 until the 18th October

Main for 2 Lamb Rogan Josh 
Infused with bay, cloves, and cardamom, this aromatic curry is a go-to for spice lovers. Tender chunks of lamb are marinated in spices and smothered in a rich tomato sauce. It’s got a kick for meat-lovers looking for a medium spice.
RRP: Rollback from £3.50 to £2.50 until the 18th October

Main for 2 Vegetable Balti 
This Balti blends juicy cauliflowers and tasty chickpeas with a spiced tomato and onion sauce. Red and green peppers add a splash of colour, and makes this 3-chilli rated sauce a spicy base for a delicious Indian dish both veggies and meat-lovers can enjoy!
RRP: Rollback from £3.50 to £2.50 until the 18th October

Limited Edition Keralan Prawn 
For a taste of India’s South-West coast, Asda’s limited-edition Keralan Prawn curry packs in finger-licking good flavours. Juicy king prawns are cooked in a fragrant coconut sauce with tamarind, curry leaves, and mustard seeds – yum! RRP: Rollback from £3.50 to £2.50 until the 18th October


Pilau Rice 
You can’t have a curry night without rice, and pilau is the perfect base for any spicy sauce. It’s livened up with hints of onion and spices, ensuring the flavours of India run through every bite. RRP: Roll-back from £1.30 to £1 (28th Sept – 18th Oct)

8 Onion Bhajis 
Perfect your curry night with a selection of moreish side bites. Onion Bhajis are a staple – crisp on the outside with a tangy soft centre, Asda’s are flavoured with subtle hints of spice and come in packs of 8, making them great for sharing.
RRP: Roll-back from £1 to 85p (28th Sept – 18th Oct)

Chicken Tikka Pakoras
Succulent chicken fillet pieces are deep fried in a golden tikka flavoured batter. Enjoy as a starter before tucking into a curry dish or add to the mix for your main. RRP: Roll-back from £3 to £2.75 (28th Sept – 18th Oct)

All products are available from selected Asda stores and



High res images and samples available upon request. Please contact for additional information.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers and helps customers save money and live better in stores, online and through their mobile devices.
Each week more than 18 million customers visit its 645 stores – including 30 Supercentres, 392 Superstores, 155 Supermarkets, 33 Asda Living stores, and 35 standalone petrol stations – and websites, and are served by 153,000 colleagues. and deliver to 99% of the UK’s homes and to its 538 click and collect sites across the UK.
Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. Asda joined Walmart, the world’s number one retailer, in 1999.


0113 826 2829

Sainsbury’s celebrates National Curry Week

Sainsbury’s celebrates National Curry Week
Sainsbury’s celebrates National Curry Week


London, 2016-Oct-14 — /EPR Retail News/ — Since its introduction to Britain (in 1747) the nation has fully embraced and continued to evolve classic Indian cuisine throughout the decades. With popular dishes such as Tandoori meats in the 1970s and the Balti in the 1980s and 1990s, many of the options on offer were anglicised versions of a limited number of classic Indian dishes. But as UK tastebuds become increasingly sophisticated and with a greater demand for authenticity, more flavoursome and exotic varieties are becoming available, further establishing Indian food as the nation’s favourite.

In fact a recent survey, commissioned by Sainsbury’s, revealed that alongside cupboard favourites such as chilli, ginger, paprika and cumin, we are also opting for more exotic ingredients when it comes to cooking curry: Sainsbury’s has reported that sales of garam masala are up by nearly a quarter (24%) in volume year on year whilst staples like cumin and coriander seed are also dramatically increasing in popularity, with sales of turmeric up 9%. Over a third (37%) of Brits are also willing to spend up to three hours in the kitchen perfecting the mix of spices for the best possible flavour for a home cooked curry.

With a long standing heritage of stocking Indian-style cuisine in store, Sainsbury’s first introduced classic Indian ingredients, such as curry powder and mango chutney, in 1920, representing a revolutionary addition to supermarket shopping for the time. Their first Indian ready meals included Chicken Tikka Biryani, Chicken Korma, Chicken Kadhai and Bombay Potato which were introduced to customers in 1989. Over 20 years on, Sainsbury’s stocks a range of 50 prepared Indian dishes and accompaniments, selling more than £61m per annum. In fact over two fifths (43%) of Brits would now opt for a ready meal over a takeaway, down to convenience and better value for money.



  • The nation selects Tikka Masala and Korma as their favourite dishes
  • Wales  tops the Scoville scale opting for Madras as their favourite dish
  • Beating rice to poll position, the UK opt for naan breads as their favourite side dish
  • The majority of the UK like their curry relatively hot whilst London buck the trend opting for milder recipes


  • Brits will spend a whopping £30,331 on curry in their lifetime
  • 43% of Brits would now opt for a ready meal over a takeaway down to convenience and better value for money
  • Brits identified that curries aren’t just for the weekend, with nearly half of us saying we would eat curry any night of the week

Vishal Rew, New Product Development Controller, is a classically trained development chef at Noon and the mastermind behind Sainsbury’s curry ready meals, explains “The best curries need to be prepared in small batches, and finished by hand. We often start in our factory kitchens as early as 6 am, cooking over the course of the day. We gently simmer our curries, allowing the full flavour of the spices to come through. We use a mix of traditional recipes and special blend of spices that have been part of our family for decades, as well as experimenting with new flavours as tastes continue to evolve. We’d say one of the most important ingredient is the passion with which any dish is made!”

While the classics like Chicken Tikka Masala and Chicken Jalfrezi remain hugely popular, Sainsbury’s has identified a growing appetite for authentic and diverse Indian dishes which are more aromatic and lighter than some of the more traditional options.

Austin Wheeler, Product Developer at Sainsbury’s comments: “To ensure we’re able to meet the growing customer demand for Indian cuisine, we spend a lot of time tasting, sampling and trialling a range of curries. We review recipes and ideas from top chefs and new restaurants and visit those real hotbeds of Indian cuisine such as Bradford, Manchester’s Curry Mile and Brick Lane to create a truly authentic product. We recently launched our new and extensive range of Indian ready meals, which includes a selection of delicious main dishes such as our By Sainsbury’s Indian Tandoori Chicken with Raita Dip and our Taste the Difference hand stretched Chicken Balti-Topped Naan. We’ve also enhanced our range of vegetarian side dishes including By Sainsbury’s Sweet Potato and Red Onion Bhajis, By Sainsbury’s Tadka Daal and Taste the Difference Crispy Beetroot and Chilli Samosas. We’ve had some great feedback from our customers and will continue to evolve the range to suit changing palettes and preferences.”

To find out more about Sainsbury’s variety of spices and new Indian inspired ready meals or to see the full list of ready meals, visit us at

Press Enquiries please contact:
020 7695 7295.

Source: Sainsbury