CHINA, 2015-6-29 — /EPR Retail News/ — Last June, 19th was the launch of the National Food Safety Week : a key event aiming at promoting the policies and actions carried out in China.
On this occasion, all the Auchan hypermarkets were mobilized to relieve to their customers the key information and sensitization defined by the public authorities. Large boards, broadcasting of movies and leafleting livened our stores throughout the week. Some of them also presented all the projects operated by Auchan to guarantee quality and transparency on the traceability of the on-shelf products.
With an ISO 9,001 certified buying group, 400 audited suppliers, 7,000 licence controls and 2,300 pesticides analyzed every year, Auchan China wants to propose a trustful offer.
To achieve this ambition, a unique system of traceability in the Chinese retail sector has been set up, and in particular since 2013 for the marketed pieces of beef, pork or sheep. On every punnet, an identifier sends back to very complete information on the place and dates of breeding, slaughter, cut and packaging, available on the banner’s website. Since 2014, the same information can also be obtained via QR codes for the customers equipped with smartphones and were widened to the chicken as well as to 9 fruits and vegetables in the stores of Shanghai.