Teavana celebrates National Hot Tea Month with the launch of the new Winterberry Green Tea Blend

Winterberry Green Tea Blend is the Newest Addition to Hot and Iced Handcrafted Beverages at Teavana Stores in the U.S. and Canada

SEATTLE, 2015-1-15 — /EPR Retail News/ — Teavana is celebrating National Hot Tea Month by encouraging customers to start a new tea ritual with the launch of the new Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a radiant blend of high quality green tea infused with flavorful hints of strawberry and citrus. As the New Year starts and resolutions are top of mind, participating Teavana® stores are inviting customers to participate in green tea tasting experiences and receive a free handcrafted Winterberry hot (16 fl. oz) or iced tea (22 fl. oz) beverage Saturday, January 17.

“We are passionate about green tea, and we want to share how delicious and invigorating green tea can be through our new Winterberry blend,” said Annie Young-Scrivner, president, Teavana. “This winter, we welcome customers into our stores to explore the vibrant flavors and super-premium quality of Teavana teas through our handcrafted beverages. Teavana offers some of the highest quality teas with amazing taste, and we want to help customers discover their Teavana Time; their personal tea ritual.”

Handcrafted Beverages Steeped with Wellness and Delicious Flavors

The Winterberry beverages are the newest addition to the Teavana® handcrafted beverage menu, joining the selection of green, black, chai, herbal, white and oolong teas brewed hot or iced in stores by Teavana tea experts. The new Winterberry beverages are an ideal starting place for those looking to make green tea a daily ritual.

“Winterberry is a great way to get introduced to and enjoy green tea,” said Naoko Tsunoda, master teaologist, Teavana. “We know from speaking with customers that many people know about the health benefits of green tea, but are looking for a different, more appealing flavor profile. With this in mind, we created Winterberry –an invigorating green tea blended with sweet strawberry, pink grapefruit, citrus lemon and hibiscus. The green tea base is Chinese Xue Long from the famed Silver Needle cultivar from Fujian province.”

In addition to being offered in handcrafted beverages, Winterberry is also available as loose leaf tea that can be brewed at home.

Free Winterberry Beverage Offer

Customers may get their first taste of Winterberry at participating Teavana® stores offering a free handcrafted Winterberry hot tea (16 fl. oz) or iced tea (22 fl. oz) beverage on Saturday, January 17. (One free handcrafted Winterberry beverage per customer.)  Customers may also experience a variety of green teas this winter by going on a journey through our “Green Tea Islands” inside stores to taste a curated selection of Teavana’s 18 varieties of green tea, including Winterberry (a green tea/herbal tea blend), Jasmine Dragon Phoenix Pearls and Gyokuro Imperial. Once customers have found their perfect green tea blend, Teavana invites them to share their discoveries and find further inspiration about how Teavana can be enjoyed hot or iced through Twitter and Instagram using #TeavanaTime.

Teavana Hot Brewed Tea Now at Starbucks

In addition, Starbucks now offers the vibrant flavors of Teavana teas for brewed-to-order hot teas at participating Starbucks stores in the U.S. and Canada. Customers can find the blend that suits their unique taste preferences from the selection of ten classic and best-selling teas, including green, chai, black and herbal teas. Read more about Teavana in Starbucks® stores here.

About Teavana
Founded in 1997, the company offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company’s mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. For more information, visit www.teavana.com.

For more information on this news release, contact us.

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Teavana celebrates National Hot Tea Month with the launch of the new Winterberry Green Tea Blend

Teavana celebrates National Hot Tea Month with the launch of the new Winterberry Green Tea Blend

Starbucks celebrates National Hot Tea month with the launch of 10 new Teavana hot brewed teas in the U.S. and Canada

SEATTLE, 2015-1-5 — /EPR Retail News/ — In celebration of National Hot Tea month, Starbucks invites customers to explore and enjoy a new tea ritual with new Teavana® hot teas. For the first time,  the vibrant flavors of Teavana teas will be available beginning on January 6 for brewed to order hot teas at participating Starbucks stores in the U.S. and Canada.

Customers can find the blend that suits their unique taste preferences from the selection of ten classic and best-selling teas, including green, chai, black and herbal teas. Not only are the new teas the perfect soothing warm-up for the cold winter months,  hot brewed teas also have zero calories – just in time for starting a New Year’s tea ritual resolution.

Here are 10 new, delicious and vibrant Teavana hot brewed teas available at Starbucks:

Green Teas

Teavana® Jade Citrus Mint – a bright citrus balance of lemon verbena and lemongrass with a hint of spearmint and a rich China Chun Mee green tea base.

Teavana® Emperor’s Clouds & Mist™ – praised as ‘green gold’ for centuries, this Chinese green tea has a light smoky beginning, a soft sweet middle, and a green tea finish.

Chai Tea

Teavana® Oprah Chai – a distinctive chai tea blend of black and rooibos teas with sweet spice. For every Oprah Chai beverage sold, Starbucks will donate $0.25 to The Oprah Winfrey Leadership Academy Foundation to support educational and mentorship opportunities for young people.

White Tea

Teavana® Youthberry® – white tea with a refreshing sweet pineapple and fruity acai berry infusion, and a subtle floral finish.

Black Teas

Teavana® Royal English Breakfast – a full-bodied black tea infused with malty and oaky undertones.

Teavana® Earl Grey – famously highbrow and high grown, this Earl Grey is a bright blend of black teas and fragrant bergamot oil and lavender.

Herbal Teas

Teavana® Passion Tango™ – a harmonious pairing of bright tropical notes of papaya and mango with citrus lemongrass and a hint of cinnamon.

Teavana® Pineapple Kona Pop™ – a pineapple and citrus infusion with light floral undertones.

Teavana® Mint Majesty™ – spearmint and peppermint join with subtle lemon verbena to create this cooling, refreshing herbal tea.

Teavana® Peach Tranquility™ – a peaceful medley of chamomile, sweet peach infusion with light citrus and floral undertones.

Starbucks baristas will prepare the perfect cup of Teavana® hot tea using sachets that provide bold, delicious flavor, similar to a loose leaf tea.

Teavana® stores are also celebrating National Hot Tea Month with hot brewed teas available on the go, with a focus on green tea blends that taste great and support New Year’s resolutions for a well-balanced 2015.

In addition to the new brewed to order hot teas, several other Teavana products can be found at Starbucks, including Teavana® Shaken Iced Tea, and Iced Tea Lemonades, Teavana® Chai Tea Latte and Teavana® Oprah Chai Tea Latte and a selection of  pre-packed to brew at home Teavana® loose leaf teas. While the new Teavana® tea assortment will replace Tazo teas at Starbucks® stores, Tazo teas will continue to be available in grocery channels.

Tea has been a part of Starbucks heritage since 1971 when the company was founded at Starbucks Coffee, Tea and Spices.  With a vision to create new and innovative ways to delight tea drinkers and continue growing the overall tea category, Starbucks acquired Teavana® in 2012.

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks celebrates National Hot Tea month with the launch of 10 new Teavana hot brewed teas in the U.S. and Canada

Starbucks celebrates National Hot Tea month with the launch of 10 new Teavana hot brewed teas in the U.S. and Canada