Equal Strategy Helped New Balance To Project A Total Sensory Experience With A Retro ’50’s And ’60’s Look And Feel In Their World’s First New Balance Experience Store In Beijing

Asia’s leading ‘environmental branding consultancy’ Equal Strategy has helped New Balance to project a total sensory experience with a retro ’50’s and ’60’s look and feel in its World’s first New Balance Experience Store in Beijing’s historic Qianmen Avenue. The store, New Balance’s first ever Experience Store™, showcases the company’s century-long heritage over two floors […]