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Tesco launches new campaign ‘Food Love Stories brought to you by Tesco’

 

CHESHUNT, England, 2017-Jan-11 — /EPR Retail News/ — Tesco has today (9 Jan 2017) launched ‘Food Love Stories brought to you by Tesco’, a new campaign which aims to set out the retailer’s food quality credentials and celebrate the passion and care that goes into the meals we all love.

The campaign will introduce food love stories each month to demonstrate Tesco understands the special role food plays in its customers’ lives.

The stories will aim to capture the mind-set of its customers throughout the year, from wholesome, hearty meals in January, to fresh, vibrant meals perfect for a summer evening.

The first advert will air on TV and digital media today, with spots in Coronation Street, Emmerdale and The Undateables, and will feature ‘David’s hot or not chicken curry’, while a number of other food love stories will also feature across outdoor, radio, social, and digital media throughout January. Ingredients and recipe cards for each featured meal will be available in all of Tesco’s large stores, as well as online at Tesco.com, to help customers create the meals for themselves.

‘Food Love Stories brought to you by Tesco’ builds on the work Tesco has undertaken over the last two years to improve every aspect of the shopping trip for customers, including improving customer service, lowering prices on thousands of everyday products and introducing its Brand Guarantee service.

Michelle McEttrick, Group Brand Director at Tesco said:

“We’ve always taken great pride in the quality of our food and we know how good food brings people and families together.

“So this January, we’re launching ‘Food Love Stories brought to you by Tesco’, a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”

Jason Tarry, Chief Product Officer at Tesco said:

“We’re passionate about our food and we work closely with our producers and growers to continually improve the quality and taste of the food we offer.

“Food Love Stories brought to you by Tesco’, puts our fantastic food centre stage and we hope to inspire our customers with delicious meals whatever the occasion.”

The campaign represents the first major food campaign for Tesco in partnership with creative agency BBH and media agency MediaCom.

The inspiration for the stories shared in January comes from the comforting family meals we all crave after Christmas. The first of these will be ‘David’s hot-or-not chicken curry’. The advert shows ‘David’s’ story, who for 15 years has been (lovingly) hiding the fact he doesn’t really like ‘hot curry’ like his wife, and cheats by adding a touch of yoghurt without her knowing.

The story will be joined by six others throughout January:

Iain’s ‘proper’ croque monsieur

Henry’s ‘being good tonight’ falafel

Sunita’s ‘secret veg’ meatballs

Lisa’s ‘big Greek’ stew

Jini’s ‘make it better’ jambalaya

Elena’s ‘cheeky tortilla’ quiche

Notes to editors:

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701  

Source: Tesco

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abercrombie kids features SeriousFun campers in its new campaign to raise fund for the charitable organization

abercrombie kids features SeriousFun campers in its new campaign to raise fund for the charitable organization
abercrombie kids features SeriousFun campers in its new campaign to raise fund for the charitable organization

 

New Albany, Ohio, 2016-Nov-03 — /EPR Retail News/ — abercrombie kids, a division of Abercrombie & Fitch Co. (NYSE: ANF), introduces its newest marketing campaign, one that celebrates adventure and a youthful spirit. The campaign features kids who exemplify great character and creative expression, including campers from SeriousFun Children’s Network.

SeriousFun Children’s Network is a global community of 30 camps and programs where children with serious illnesses experience the magic of camp free of charge. During their time at camp, the kids discover joy, confidence, friendships and a new world of possibilities, away from the hospitals and doctor appointments that regularly interrupt their childhood.

Abercrombie & Fitch Co. has been connected to SeriousFun since 2011 and was proud to announce its five-year, $15 million commitment to the charitable organization earlier this year. The partnership focuses on creating opportunities for kids to build their self-esteem and look at the world in an optimistic and hopeful way.  With support from SeriousFun, abercrombie kids cast five campers in the campaign and their engaging, humorous, and endearing personalities truly shine through.

“Our teams were fortunate to work with the campers from SeriousFun and it was a great opportunity for us to capture them having fun expressing themselves, playing, and just being kids away from their routine doctor appointments and hospital visits. With these kids, the only thing bigger than their smiles is their character,” said Stacia Andersen, Brand President of Abercrombie & Fitch and abercrombie kids.

To help gift the SeriousFun camp experience to more children, customers can donate or round up their purchase at the register in all US abercrombie kids and Abercrombie & Fitch locations now through December 31st, 2016.

See more of the campaign here, www.abercrombie.com/kidswithcharacterseriousfun.

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.abercrombie.com and www.hollisterco.com.

About SeriousFun Children’s Network
SeriousFun Children’s Network is a global community of 30 camps and programs serving children with serious illnesses and their families, always free of charge. Founded by Paul Newman in 1988, SeriousFun has served more than 732,000 children and families from more than 50 countries. Each member camp is an independent, not-for-profit organization dependent upon private funding to serve all children at no cost to their families.  To learn more about SeriousFun, visit www.seriousfunnetwork.org.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com

Source: Abercrombie & Fitch

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Currys PC World launches new campaign – ‘Get Started’ to highlight its new lifestyle based segmentation of laptops

LONDON, 2016-Aug-10 — /EPR Retail News/ — Today, 4 August 2016, Currys PC World unveils its new campaign – ‘Get Started’. The cross-channel campaign looks to champion consumers’ passions and ambitions in a move to highlight the retailer’s new lifestyle based segmentation of laptops to make the shopping experience easier and less techy.

‘Get Started’ will be amplified through multiple platforms and channels combining digital, PR social and above the line content to appeal to consumers on every level.

The retailer’s new slick and impactful ATL creative showcases a beautifully choreographed display of the retailer’s HP laptop range. The storyline centres around the idea that laptops provide a springboard for people to fulfil their dreams and embark on new ventures, so that they can achieve what they want to do.

The spot features laptops ‘dancing’ in creative formations linked to photography, being a DJ and becoming an online florist, inspiring viewers through both functionality and emotion.

The creative also highlights Currys PC World’s trade-in policy and its in-store customer service offering to help transfer data from an old laptop to a new one, as well as get the product up and running.

Working with retained creative agency AMV BBDO and media agency Blue 449, Currys PC World’s new ATL campaign will feature across TV, print and digital platforms.  The campaign launches on 4th August with a 30 second TV spot running until 31st August.

The digital activity, also live throughout August, will feature first hand experiences around passions and ambitions from key social influencers across fashion, fitness, travel and photography. The content will focus on how they got started in their field and how using laptops enabled them to explore and develop these passions. Nearly 60 pieces of content will be produced and amplified across the influencers’ own channels and the Currys PC World platforms, which will be supported by an integrated PR, social and content campaign led by M&C Saatchi PR and 1000 Heads.

The campaign forms part of Currys PC World’s ‘Computing Leadership Forum’ strategy to showcase innovation and new technology, with an underlying message of value and relevance. By working closely alongside manufacturers including Microsoft, HP and Intel, the retailer aims to drive consideration and purchase opportunities in an ‘always on’ world both for the short and long term.

Head of Marketing for Computing at Dixons Carphone, Rob Stacey, says: “As market leaders we want to play our part in inspiring people to upgrade to a new laptop and make choosing a laptop a little less daunting. Our new user-friendly segmentation and amazing services can really help with that.”

International Account Manager for HP, Celine Chapron, says: “We’re working with Currys PC World to ensure our vision, to create technology that makes life better for everyone, everywhere comes to life.   Through our portfolio of PCs we engineer experiences that amaze. It doesn’t matter the customer age, their day to day job, evening hobbies or weekends passions, it’s about offering differentiation to customers with colours, beautiful design, and the latest tech features with no compromise.”

AMV BBDO Creative Director, Rob Steeles, adds: “The new creative taps into people’s dormant ambitions. We want consumers to realise that with the right tech, and Currys PC World’s expertise, there’s never been a better time to kick-start something new. Reinvigoration was also key for the look and feel of the spot, so we gave the visual treatment plenty of energy accompanied with an up-tempo track. The ad grabs attention and inspires people to take action.”

CREDITS
Project: Get Started
Client name & job title: Gary Booker – Chief Marketing Officer for Dixons Carphone
Creative agency: AMV BBDO
Format: TV, Press, Digital and Radio
Creative team: Brett and Slim
Creative leaders: Steve Stretton and Rob Steeles
Account team: Mark Graeme, Charlie Martyn, Sarah Hore-Lacy and Luke Hickey
Planning: Tom Claridge and Rob Sellars
TV production: Holly Pienaar
TV admin: Cate Killeen
Lab: Matt O’Brien
Project management: Paul Glucklich
Design: Ian Mills

 

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information, please contact the Currys PC World press office:

M&C Saatchi PR
curryspcworld@mcsaatchi.com
0207 544 3600

Source: Dixons Carphone

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Carrefour France launches new campaign: “Carrefour’s fabulous French partner SMEs”

Starting on 3 July 2016, Carrefour France – the leading distributor of products manufactured by French SMEs*– will be showcasing its partners throughout the country, launching a wide-ranging multi-channel communications campaign: “Carrefour’s fabulous French partner SMEs”

Boulogne-Billancourt, FRANCE, 2016-Jul-06 — /EPR Retail News/ — Underpinned by the claim “You don’t have to be big to be talented”, this dedicated initiative is a first for the retailer. It will be using it to reassert the commitment it has made alongside its 5000 partner SMEs to provide consumers with high-quality products, support innovation and give impetus to the local economy.

“In our stores, we work alongside our local partners and we engage in long-term relationships with them. In 2015, for example, the share of our turnover that we generated with SMEs increased by 8% – the largest increase in the sector. Through our “Fabulous SMEs” campaign, we are seeking to showcase our suppliers in the various regions in which we operate, together with their unique expertise, and confirm our position as the leading retailer of products manufactured by French SMEs”, said Noël Prioux, Executive Director of Carrefour France.

The campaign has been designed to have strong links with the local community. It is structured around several key national and regional features, including in particular:

  • A new “Fabulous SMEs” logo which will be deployed across the whole campaign
  • An advertisement (available in 15 and 30-second versions) produced by Publicis and shown on national TV channels from 3 to 17 July;
  • A media campaign in the daily press deployed across 13 regions throughout France, showcasing 13 local products and stakeholders;
  • On Carrefour.fr, an interactive map so customers can find regional products close to where they live;
  • Stands at which customers can taste products made by SMEs and find out more about them at Carrefour hypermarkets and Market supermarkets from 4 to 17 July.

“Fabulous SMEs” – showcasing local expertise
Included among the 13 companies being showcased both in the regional press and in stores are the following: Sacré Willy (Hautes-Alpes), specialised in making and selling premium desserts and winner of the most recent SME and Innovation Awards organised by Carrefour.

“Within the framework of the campaigns that we have started this year based on optimism – such as our bio campaign that we rolled out in the spring – we have created “the Fabulous SMEs. This is an original initiative designed to embody our commitment as France’s leading retailer of products made by SMEs, showcasing the work being done by men and women out in the field”, added Philippe Thobie, Executive Director for Communications, Carrefour France.

The press relations for Carrefour France are managed by Havas Paris. For all requests regarding our French stores, a team dedicated is on hand to answer your questions and record your requests. Please send your requests or questions:

. By phone: +33 (0)1 58 47 88 80

. By e-mail : presse_france@carrefour.com

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Carrefour France launches new campaign: "Carrefour's fabulous French partner SMEs"
Carrefour France launches new campaign: “Carrefour’s fabulous French partner SMEs”

Source: Carrefour