New England Patriots’ Julian Edelman unveiled as Global Brand Ambassador for Joe’s on its latest campaign

LOS ANGELES, 2017-Apr-14 — /EPR Retail News/ — Joe’s unveiled its latest campaign today (Apr 11, 2017), starring New England Patriots wide receiver Julian Edelman. The campaign marks the launch of Edelman’s newest role as Global Brand Ambassador for Joe’s, a position he will hold through 2018.

“I am excited to be partnering with an incredible denim brand like Joe’s as the clothes are very much in line with what I like — refined, with great design,” said Edelman. “The Joe’s men’s collection has everyday pieces from jeans to jackets that I can dress up or down, but the brand’s innovative use of fabric is really what sets it apart. Working with Joe’s has been a fantastic experience and I’m looking forward to representing the brand as Global Ambassador over the next year.”

For Joe’s 2017 seasonal offerings, Founder and Creative Director Joe Dahan set out to create a fresh and authentically masculine collection, focusing on the label’s newest denim silhouettes, knits, and outerwear offerings for men. Shot by photographer Naj Jami and styled by Zoe Costello, Edelman wears Joe’s The Söder Slim cropped trouser in Tan with a New School cutoff in Grey.

Selecting Edelman for the role of Global Brand Ambassador was an easy choice explained Dahan, “I met Julian and immediately knew he would be the ideal fit for our newest Joe’s campaign. A native Californian, Julian’s look is laid back; that being said, he doesn’t shy away from edginess – a slimmer denim, a leather jacket… Beyond the fact that our aesthetic aligned, working with an athlete, especially one of Julian’s caliber, has given us a platform to show the full range of our new Kinetic collection. Kinetic is Joe’s take on stretch denim, an ideal style for men, like Julian, who want a performance stretch jean that still has a rigid appearance.”

Joe’s campaign featuring Edelman, showcases the all-star athlete in the newest denim fits and washes from the label for the upcoming ’17 season. Among the styles Edelman is photographed wearing throughout the campaign include the Kinetic Jeans in Griffith, Nuhollis and Lawler, The Hopkins trouser jean, the Wintz henley and the Moto Suede Jacket in Navy.

“We are thrilled that Julian has joined Joe’s roster of campaign stars alongside Taylor Hill, the new face of our women’s collection,” said Jameel Spencer, Fashion Division President at Sequential Brands Group, owner of the Joe’s brand. “Julian embodies the Joe’s brand spirit and adds his confidence and style on and off the field to our men’s collection.”

The campaign will launch May 2017 across multiple print and digital platforms and outdoor advertising will run in Los Angeles, New York and Boston. In tandem with Julian’s ambassadorship, Joe’s has partnered with model Taylor Hill as the face of Joe’s women’s and as a collaborator on a series of capsule collections.

Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

A global brand, Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA and internationally. In addition, Joe’s has 18 boutiques located in top domestic markets such as New York, Los Angeles and Miami.

Website: // Instagram: @joesjeans

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: To inquire about licensing opportunities, please email:

The photo is also available at Newscom,, and via AP PhotoExpress.

Media Contacts:

For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108

For Joe’s
Wetherly Group
(212) 966-6467

Source: SEQUENTIAL BRANDS GROUP, INC./globenewswire

CarMax signs new partnership with NFL’s reigning Super Bowl champion New England Patriots

Company to Honor Local Heroes Through Bright Side of Game Day Promotion at 2015 Patriots Regular Season Home Games

BOSTON, 2015-9-16 — /EPR Retail News/ — CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced a new partnership with the National Football League’s reigning Super Bowl champion New England Patriots. As part of the multi-year sponsorship agreement, CarMax is now the official used car retailer of the team and will be visible to fans and consumers through extensive branding withinGillette Stadium and the surrounding footprint, as well as media, digital and social elements throughout the 2015 season. The company will also be honoring local community heroes and donating $80,000 to area nonprofits through a consumer contest called The Bright Side of Game Day.

“Boston is an important new market for CarMax, and we are thrilled to partner with one of the most exciting and successful teams in football,” said CarMax chief marketing officer, Jim Lyski. “Our focus will be to use this partnership to better serve our customers and fans in the New England area.”

At Gillette Stadium, CarMax will be the first brand to be showcased on the stadium’s iconic bridge and lighthouse. The bridge was recently expanded to four times its previous size to give fans plenty of room to hang out and watch the action while improving the concourse’s foot traffic on game days.

“We know Patriots fans have been asking for the bridge to be expanded, and we are proud to be a part of the expansion to an area of the stadium that provides fans with so much enjoyment,” Lyski said.

“We are excited to welcome CarMax to the New England market as the official used car retailer of the Patriots,” said Murray Kohl, vice president of corporate sales for the New England Patriots. “This partnership not only offers our fans a great new space to gather on game day with the expansion of our signature bridge, but will also benefit our local communities through CarMax’s program ‘The Bright Side of Game Day.’ We look forward to teaming up with CarMax on some of our organization’s community initiatives this season.”

The Bright Side of Game Day is a new contest to celebrate local community heroes who bring the Bright Side to their communities through volunteer work and a commitment to helping others. Fans can nominate local community heroes who will have a chance to win a VIP Patriots package, including tickets to a home game, on-field recognition and a$10,000 donation to the nonprofit of their choice. Eight local heroes will be honored with a total of $80,000 in donations made to the New England community. Nominations are being accepted now at Additionally, CarMax will partner with the Patriots on various community initiatives throughout the season.

“CarMax is excited to recognize local community heroes who share our passion for giving back to the communities where we live and work. Not only will we be able to contribute$10,000 to the winner’s favorite nonprofit, we’ll be able to introduce Patriots fans to the heroes making a difference in their community,” said Lyski.

CarMax plans to open its first Boston-area stores in Danvers and Norwood in December 2015, and a third in Westborough in summer 2016.

CarMax was founded more than 20 years ago to fundamentally change the way car buying is done. CarMax makes the process more ethical, fair and transparent by offering a no-haggle, no-hassle experience and an incredible selection of CarMax Quality Certified vehicles. In addition, CarMax stands behind its vehicles with a 5-Day Money-Back Guarantee and a Limited 30-Day Warranty (60-Day in CT, MN and RI, 90-Day in MA, NJ and NY). CarMax customers can shop for nearly every make and model at CarMaxstores or online at, with prices clearly listed for each of its nearly 50,000 vehicles nationwide. CarMax also takes the hassle out of selling your car by offering fast, commitment free appraisals – the company will buy your car, even if you don’t buy theirs. Shopping at CarMax is truly the bright side of car buying.

About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE “100 Best Companies to Work For” for 11 consecutive years, is the nation’s largest retailer of used vehicles. Headquartered in Richmond, Virginia, CarMax currently operates 153 superstores in 77 markets. The CarMax consumer offer features low, no-haggle prices, a broad selection of CarMax Quality Certified used vehicles, and superior customer service. During the 12 months ending February 28, 2015, the company retailed 582,282 used cars and sold 376,186 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at


Source: CarMax, Inc.

Catherine Gryp
CarMax, Inc.
804.747.0422 ext. 4029