CINCINNATI and NEW YORK, 2017-Feb-08 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) today (Feb. 7, 2017) announced it has purchased the equity of Murray’s Cheese, as well as its flagship location on Bleecker Street in New York City, to form a merger of the two companies.
“For cheese lovers and connoisseurs, it doesn’t get more authentic than Murray’s,” said Rodney McMullen, Kroger’s chairman and CEO. “Our customers are excited to buy the unique offerings of Murray’s Cheese right in our stores, and we’re excited to ensure this iconic cheese shop will remain a part of the Kroger family for many years to come.”
New York’s most iconic cheese shop, opened in 1940, Murray’s has been delivering the finest selection of cheese, meat and specialty food items to New Yorkers, chefs and cheese lovers nationwide through a robust online business. Since the two companies formed a unique partnership in 2008, Murray’s has offered the same fine foods and cheese expertise to the Kroger family of stores.
“When the Kroger and Murray’s relationship started in 2008, we wanted to figure out how to bring the finest cheese and charcuterie to more people,” said Daniel Hammer, Kroger’s vice president of culinary development and deli/bakery merchandising. “Today, we have more than 350 Murray’s Cheese shops in Kroger locations from coast to coast – and that is thanks to the incredible passion and commitment of the team at Murray’s to empower associates to share their love of cheese with customers. We look forward to learning from the very talented team at Murray’s and working together to grow the business and build the iconic Murray’s brand.”
Murray’s former owner and president, Rob Kaufelt, will remain affiliated with the business as a strategic adviser. Nick Tranchina will continue to lead the Murray’s Cheese team in New York and will report to Daniel Hammer at Kroger.
“Rob’s dedication to his craft has placed Murray’s on the map among the culinary elite while also making specialty cheese more accessible to mainstream consumers,” said Mr. McMullen. “We look forward to Rob’s continued influence on the business, helping to tell the Murray’s Cheese story and building its brand.”
“It has been my honor and privilege to work with so many tremendous, talented people over the course of my 45-year career in food retail, especially the last 25 years at Murray’s here in New York City,” said Mr. Kaufelt. “When I set out on this journey, my goal was simply to run the best cheese shop in Greenwich Village. I’m proud that we’ve been able to maintain the spirit and service of a mom-and-pop neighborhood shop amidst our growth into the national market. I am pleased to pass the torch to our able staff, who will carry Murray’s into the future.”
Murray’s Cheese shops in Kroger stores replicate the same experience customers enjoy at its Greenwich Village flagship store. Each shop carries hundreds of cheeses, charcuterie, olives, crackers and specialty food items from all over the world. Murray’s is deeply involved with product selection, staff training & development, merchandising and promotions.
Other highlights of the special partnership between Murray’s Cheese and Kroger include:
- In December 2016, Kroger and Murray’s Cheese opened their 350th store location in Bloomington, IN. At the time, Mr. Kaufelt said: “This is an exciting milestone for Murray’s and the specialty cheese industry. In 2008, we pioneered a store-within-a-store concept at a handful of Kroger stores. Between 2008 and 2012, we opened 38 stores, and in 2016 we opened nearly 100. This partnership has exceeded our wildest expectations.”
- Murray’s staff has trained thousands of Cheese Mongers and Certified Cheese Professionals through its relationship with Kroger. Between the two companies, the American Cheese Society named as Certified Cheese Professionals 29 team members in 2016, 20 in 2015, and 13 in 2014.
Financial terms of the merger were not disclosed.
About Murray’s Cheese:
Since its founding in 1940, the mission of Murray’s Cheese is to bring the best cheese selection to the United States and to educate customers about cheese. Murray’s Bleecker Street and Grand Central Terminal flagship stores offer hundreds of domestic and imported artisan cheeses, along with a large selection of charcuterie and specialty goods. Follow Murray’s on Facebook, Twitter and Instagram @MurraysCheese. For a list of locations, visit murrayscheese.com/locations.
Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 443,000 associates who shop or serve in 2,796 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to 2,253 pharmacies, 787 convenience stores, 324 fine jewelry stores, 1,439 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.
Director, Media Relations/Corporate Communications
SOURCE: The Kroger Co.