JCPenney launches collection of JoJo Siwa apparel

JCPenney launches collection of JoJo Siwa appare

Company appeals to “Siwanatorz” with a bright and colorful selection of apparel, bedding and bows promoting Siwa’s positive, anti-bullying outlook

PLANO, Texas, 2018-Feb-27 — /EPR Retail News/ — JCPenney (NYSE: JCP) is joining the JoJo Siwa craze and launching a line of licensed apparel dedicated to the 14-year-old Nickelodeon star and social media sensation. Available now at JCPenney.com and in 600 stores beginning March 2, girls will find a curated collection of tops, dresses, jackets and leggings exclusively designed for JCPenney, featuring Siwa’s love of inspirational messages, bows, emojis and the color pink. Fans, dubbed “Siwanatorz” by the popular teen herself, will also find JoJo Siwa-inspired bedding and her signature oversize hair bows, which have become a symbol of confidence for young girls.

“JCPenney introduced JoJo’s trademark hair bows to its girls’ assortment last fall and we were blown away by the response. By creating a comprehensive destination for specially-designed JoJo Siwa apparel and other related merchandise, JCPenney has an opportunity to reach an entirely new customer who loves her confident and upbeat personality,” said James Starke, senior vice president of merchandising for JCPenney. “This young generation of shoppers holds an unprecedented influence over family purchasing decisions and by bringing brands to JCPenney that appeal to this demographic, we can introduce her, and her family, to our store.”

The collection of JoJo Siwa apparel at JCPenney is inspired by Siwa’s positive messages and incorporates bright colors, sequins and hair bows for young girls, in sizes 4 to 12. Shoppers will find fun, age-appropriate looks including bow-adorned tank tops, pink tutu skirts, ruffle dresses and satin bomber jackets with Siwa’s signature bow print. Sale prices include $15.99 for a sequin pocket tee, $21.99 for leggings and $31.99 for a jean jacket with satin patches. In addition to the retailer’s unique apparel collection, shoppers will also find a robust assortment of JoJo Siwa merchandise, including a hot pink, emoji-decorated comforter set, a bow-shaped decorative pillow, a singing JoJo doll and knee-high bow socks.

“From school to the mall and everywhere in between, girls will feel strong and confident when they are rocking a JoJo outfit,” said JoJo Siwa. “My new styles at JCPenney are fun and colorful and I can’t wait to see girls rocking them.”

Siwa is the star of Nickelodeon’s Lip Sync Battle Shorties, a social media sensation, singer, anti-bullying advocate and New York Times best-selling author. Her YouTube channel, It’s JoJo Siwa, promotes self-confidence and positivity with 5.6 million subscribers. Siwa’s hit music video, Boomerang, boasts more than 500 million views on YouTube and reinforces her messages of inclusion and friendship. She also has 6.6 million followers on Instagram and 15 million fans on Musical.ly.

To download the news release and access product images, please visit: https://www.jcpnewsroom.com/news-releases/2018/0126_launches_jojo_siwa_apparel.html

JCPenney Media Relations:
(972) 431-3400 or jcpnews@jcp.com
Follow @jcpnews on Twitter for the latest announcements and Company information.

About JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishings retailers, combines an expansive footprint of approximately 875 stores across the United States and Puerto Rico with a powerful e-commerce site, jcp.com, to connect with shoppers how, when and where they prefer to shop. At every customer touchpoint, she will get her Penney’s worth of a broad assortment of products from an extensive portfolio of private, exclusive and national brands. Powering this shopping experience is the customer service and warrior spirit of over 100,000 associates across the globe, all driving toward the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit jcp.com.

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SOURCE:  J.C. Penney Corporation, Inc.

Toys“R”Us® teams up with Nickelodeon™ to launch fun-filled events to encourage kids to get up and play

Wayne, NJ, 2017-Aug-09 — /EPR Retail News/ — Over the past few decades, there has been a 25% decrease in the time kids spend playing – to that, Toys“R”Us® says it’s time to set play free. And so, today (August 8, 2017) the company announced that it is teaming up with Nickelodeon™ to launch fun-filled events, a toy sweepstakes and more to encourage kids to get up and play in celebration of Nickelodeon’s Worldwide Day of Play on September 30.

“In an attempt to shape our kids into better versions of ourselves, what we as parents have actually done is over-schedule and regiment their lives – and where’s the fun in that?” said Carla Hassan, Executive Vice President, Global Chief Marketing Officer, Toys“R”Us, Inc. “At Toys“R”Us, we know play has the power to help kids build self-esteem, learn critical thinking and develop early learning skills. But first we need to set play free, which is why we’re so excited to partner with Nickelodeon to encourage kids to play outside the box.”

Throughout August and September, five select Toys“R”Us stores in the U.S. will host outdoor “Time to Play” events packed with fun for the whole family, including Slime photo stations, giant inflatables, obstacle courses and more. Event dates and locations include:
• Saturday, August 12: Toys“R”Us Mesquite (2100 N. Town East Boulevard, Mesquite, TX)
• Saturday, August 19: Toys“R”Us/Babies“R”Us Castleton (8250 Castleton Corner, Indianapolis, IN)
• Saturday, August 26: Toys“R”Us Totowa (445 US Highway 46, Totowa, NJ)
• Sunday, August 27: Toys“R”Us/Babies“R”Us Bay Parkway (8973-95 Bay Parkway, Brooklyn, NY)
• Saturday, September 9: Toys“R”Us Brandon (330 Brandon Town Center Drive, Brandon, FL)

In addition, beginning September 4, kids will have a chance to win some of the hottest toys of the summer through the “Free Play of the Week” Sweepstakes at Toys“R”Us stores nationwide. Kids and parents can sign up at their local Toys“R”Us store’s sweepstakes kiosk to enter for a chance to win that week’s prize including Barbie®, NERF and more.

As a proud partner of Nickelodeon’s Worldwide Day of Play, Toys“R”Us will host family fun and games at Nickelodeon’s New York City celebration in Brooklyn, New York’s Prospect Park (Nethermead) on Saturday, September 16 from 10:00 am to 2:00 pm ET.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 815 international stores and over 255 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

Source: Toys“R”Us

Macy’s teams up with Nickelodeon and NBA All-Star Carmelo Anthony to launch new line of boys’ apparel TMNT x Melo

The bold capsule collection of apparel and accessories features iconography of the Teenage Mutant Ninja Turtles as well as basketball motifs

NEW YORK, 2016-Mar-03 — /EPR Retail News/ — Macy’s has teamed up with Nickelodeon and NBA All-Star Carmelo Anthony to introduce, TMNT x Melo a high-octane line of boys’ apparel and accessories inspired by the beloved Teenage Mutant Ninja Turtles. Channeling the fearless energy of the crime-fighting foursome, the limited-time capsule collection features graphic t-shirts, hoodies, shorts, pajama sets and socks, as well as basketballs and an over-the-door basketball hoop so that kids can show off their inner Carmelo Anthony.

Teenage Mutant Ninja Turtles is adored the world over and Turtles’ superfan Carmelo Anthony, with his incredible athleticism and illustrious career, is an inspiration to generations of fans,” said Durand Guion, Macy’s vice president/fashion director of men’s and kids’. “With the TMNT x Melo collection, we have tapped into the bravery, determination and dynamism that have made the Teenage Mutant Ninja Turtlesheroes and Carmelo Anthony an idol. Our collaboration with Nickelodeon has resulted in an incredibly fun and active-inspired lifestyle collection that kids are sure to love.”

TMNT x Melo is a collaboration between Macy’s,Nickelodeon and Anthony, designed to inspire and delight young fans of the iconic Teenage Mutant Ninja Turtles. Anthony, a world class basketball luminary and self-proclaimed Turtles fanatic, also greatly inspired the collection, as graphics of the Heroes in a Half Shell adorn clothing and accessories that have an athletic bent to them.

”I grew up on the Teenage Mutant Ninja Turtles, so to be able to partner on a boys’ collection withNickelodeon and Macy’s goes beyond my wildest dreams,” said Anthony. “It’s been so fun collaborating on the designs for these tees, hoodies, shorts and more. I can’t wait for my young fans to check out TMNT x Melo and feel the excitement I had at their age for the Heroes in a Half Shell.”

“We are thrilled to partner with Macy’s to bring TMNT x Melo to Turtles fans this May,” said Pam Kaufman, chief marketing officer and president, Consumer Products, Nickelodeon. “This one-of-a-kind collection reflects the unstoppable energy of basketball icon Carmelo Anthony and our mega-watt franchise Teenage Mutant Ninja Turtles.”

The high-flying capsule collection will be available for a limited time only, launching in all Macy’s stores and on macys.com in early May. Items will range in price from $20 to $35.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Nickelodeon
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production inthe United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Source: Macy’s

Macy’s
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Billy Dumé, 646-429-7449
Billy.Dume@macys.com

 

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Macy’s has partnered with Nickelodeon and Carmelo Anthony to introduce TMNT x Melo, available exclusively at Macy’s stores and on macys.com in early May. (Photo: Business Wire)

Macy’s has partnered with Nickelodeon and Carmelo Anthony to introduce TMNT x Melo, available exclusively at Macy’s stores and on macys.com in early May. (Photo: Business Wire)

Nickelodeon’s Blaze and the Monster Machines™ toys now available exclusively at Toys“R”Us®

Company Revs its Engines to Serve as the First Destination to Offer the Highly Anticipated Line of Vehicles, Die-Cast and Plush from Fisher-Price

Wayne, NJ, 2015-5-12 — /EPR Retail News/ — Straight from Axle City to Toys“R”Us® comes an all-new assortment of toys from Fisher-Price based on the hit Nickelodeon preschool show, Blaze and the Monster Machines™.  Featuring the heroic monster truck, Blaze, his 8-year-old driver, AJ and many of the show’s dynamic and clever characters, the preschool line of road-ready vehicles, die-cast and plush are available only at Toys“R”Us stores nationwide and Toysrus.com, now through the end of July.

Click to Tweet: #NickJrBlaze and the Monster Machines toys available now only at @Toysrus stores & www.toysrus.com!

“Ever since Blaze and the Monster Machines roared to life last fall, preschoolers have been clamoring for toys starring the show’s entire gang of witty and vibrant characters,” said Jamie Uitdenhowen, Vice President, General Merchandising Manager, Toys“R”Us, U.S. “We worked closely with our partners at Fisher-Price and Nickelodeon to be the first retailer to race this action-packed line of playthings to shelves for little fans, providing them the opportunity to extend the high-octane stunts, songs and monster adventures from the show during playtime.”

Currently ranked as the number-one preschool show in its time period on all TV*, Blaze and the Monster Machines is the first preschool series to comprehensively cover all areas of STEM (Science, Technology, Engineering, Math) in every episode. Blaze and the Monster Machines follows Blaze and AJ, as they explore the physics of how things move, tackle problems through scientific inquiry and mathematics and discover the parts needed to make everyday technologies work. Each action-packed episode is filled with monster trucks, physical humor and upbeat original songs with lyrics that highlight a STEM-related concept, such as adhesion, friction, force, trajectory and magnetism. Created by Jeff Borkin (Team Umizoomi head writer) and Ellen Martin (Bubble Guppies supervising producer), the series airs weekdays at 10:30am (ET/PT) on Nickelodeon.

“As the popularity of Blaze and the Monster Machines continues to grow, we are excited to bring the adventures from the show into the homes of our fans,” said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. “Fisher-Price has brought the signature styles, action and excitement from the show to life.”

“We are thrilled to partner with Toys“R”Us to be the first Blaze and the Monster Machines retail destination,” said Steve LaBella, Senior Vice President, Fisher-Price Preschool. “Kids everywhere have been captivated by the unique personalities featured on the show and can now play out the exciting action from Nickelodeon’s top-rated series with vehicles, die-cast and plush, while experiencing the STEM principles integral to the show’s content.”

Blaze and the Monster Machines vehicles, die-cast and plush from Fisher-Price that are now available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com include:

Blaze and the Monster Machines™ Plush Assortment
These ready-to-roar trucks may look tough, but they’ve got a monster-sized soft spot for snuggling with little ones. Featuring big truck tires and a super-soft body, each of these soft plush trucks are ready for race or rest time. Available in Blaze, Zeg and Stripes. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines™ Vehicle Assortment
With big wheels and even bigger personalities, this assortment of die-cast monster trucks captures the signature styling highlighted on the show and are perfect for recreating fan-favorite races and spectacular stunts. Available in Blaze, Crusher, Pickle, Zeg, Darington and Stripes. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines™ Slam & Go Assortment
It’s race day and Blaze and the Monster Machines™ are ready for some high-octane action with this assortment of monster trucks. Kids can press down on these race-ready vehicles, then watch as they accelerate to top speeds. Available in Slam & Go Blaze, Slam & Go Crusher and Slam & Go Stripes. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines™ Talking Assortment
Little fans can bring the amazing adventures from series to life with this assortment of talking vehicles. With the help of sound waves, each of these freewheeling vehicles animates with phrases, awesome action sounds and authentic styling. Available in Talking Blaze, Talking Darington and Talking Zeg. Each sold separately. No batteries required. Ages 3 years and up.

Blaze and the Monster Machines™ Transforming Blaze Jet
Blaze can transform into just about anything, including a jet plane. When kids lift Blaze up, his jet wings automatically pop out and transform him from a road-ready monster machine to a high-flying hero who uses thrust to zoom into aerodynamic action. As little racers make Blaze fly in jet mode, he will speak flight-related phrases. Once his tires hit the ground, he’ll race back into Monster Machine mode with sounds and phrases to match. No batteries required. Ages 3 years and up.

To download hi-resolution images of the new Blaze and the Monster Machines line, please visit:https://toysrus.sharefile.com/d-s2ab495b9661411c9

*Source: NMR (12/29/14-3/29/15), Live+7

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 869 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 725 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites includingToysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrusand Twitter.com/Babiesrus.

About Nickelodeon
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 80 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Dora and Friends: Into the City!, and Jake and the Never Land Pirates. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ: MAT). For more information, visit www.fisher-price.com (U.S.) and www.fisher-price.ca (Canada) or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

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Media Contacts:
Toys“R”Us, Inc.
Adrienne O’Hara
973-617-4383/646-366-8863
Adrienne.Ohara@toysrus.com

Nicole Hayes
973-617-4371/646-366-8862
Nicole.Hayes@toysrus.com